Free Marketing Essay Examples and Topics | Page 398

China China Retail Management Analysis Marketing Essay

10 pages (3288 words) , Download 2 , Essay

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A business audit is an analysis of a select retail outlet's sample by collecting information and data on the sales, demographics, efforts at promotion, and other aspects of a retail business. Retail audits are usually specialized services offered by firms or individuals as subscription services. One sees a growing interest in Chinese and oriental culture.

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Internship Report - Agency operator Marketing Essay

6 pages (1500 words) , Download 2 , Essay

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Executive Summary Auto Rental services all across the world is a very lucrative business opportunity as it always caters to the basic needs of conveyance for a human being. The scenario and margin for doing this business in different countries across various locations is highly different in different cases as there are various kinds of diversified macro and micro economic factors as well as socio political factors that comes into play.

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The reasons for a growing consumer preference for branded jewellery in India Marketing Dissertation

24 pages (6000 words) , Download 2 , Dissertation

Significantly, the younger generation has more disposable earnings these days and they are ready to expend it on luxuries of preference. The younger citizens in their mid thirties and their seniors are normally prepared to buy branded jewellery.

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Marketing Strategies for Global Bikes Company Marketing Essay

11 pages (3035 words) , Download 3 , Essay

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Different elements of the macro-environment include demographic, economic, technical, natural, and political factors that tend to affect the business organizations like Global Bikes by a significant level. These aspects include the identification of the target market, setting marketing objectives, and the facets of marketing mix strategies of Global Bikes.

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Tesco PLC Product Launch Strategy in Kenya Marketing Essay

17 pages (4336 words) , Download 4 , Essay

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The audit of the company is provided including the company environmental analysis and the SWOT analysis is provided. The report goes further into describing the appropriate market plan that the company is to adopt in the launching of the new product in the newly identified country Kenya. The report concludes by highlighting the possible problems.

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Corporate Social Responsibility Marketing Essay

9 pages (2250 words) , Download 7 , Essay

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Corporate social responsibility (CSR) refers to the concept through which the organisations contribute for the betterment of the society and the environment. It is essentially a voluntary procedure and not necessarily every organisation takes measurable steps in this prospect.

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Current Reward Strategy of an Organization Marketing Essay

12 pages (3363 words) , Download 2 , Essay

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MI currently uses the extrinsic rewards strategy to compensate its employees for the contribution they make towards its viability. Extrinsic rewards include direct compensation, indirect compensation, and non-financial rewards. Direct compensation includes a basic wage salary, bonuses based on performance as well as profit sharing.

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Development of Recorded-Music Industry Marketing Essay

14 pages (4240 words) , Download 2 , Essay

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The music industry comprises four broad segments songwriting and publishing, recording, live music, and artist management. The recorded music sector has been the dominant segment in terms of revenues since the introduction of music records, a situation that was enhanced further by consolidation which led to the emergence of four major conglomerates.

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How Retailers Can Achieve Good PR Coverage Marketing Essay

10 pages (2702 words) , Download 2 , Essay

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To effectively achieve this objective, the goodwill of the public is required. It is not just enough to provide the best goods at the best prices, but also quality services that would attract more customers. Ethical business practices, employee working conditions, and customer service can be the difference between profit and loss in any retail business.

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Brand Image Development Marketing Essay

11 pages (2750 words) , Download 2 , Essay

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The world of business is changing every day because customers have different demands and this makes businesses compete against each other. The biggest issue is how to elevate the significance of products to customers. They have to be more creative than their competitors; this will be reviewed with reference to a successful brand in the world.

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Clorox Bleach by Clorox Company Marketing Term Paper

12 pages (3265 words) , Download 2 , Term Paper

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The weakness of Clorox is that it is a small company concentrated only in a small region of the global market. SC Johnson on the other hand enjoys the strength of having its products all over the global market. However, they have a disadvantage in that they do not give back to the community and have limited customer loyalty.

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Major Concepts Influencing International Marketing Marketing Essay

10 pages (2925 words) , Download 3 , Essay

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Culture drives how people communicate and what they communicate. As international marketing communication has been of increasing interest, marketers have also developed an interest in advertising across markets and cultures. Globalization of markets may have resulted in the homogenization of needs, desires, and preferences.

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Carbon Tax. A&B Carboniferous Australian Company Marketing Essay

11 pages (2750 words) , Download 2 , Essay

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A&B Carboniferous is an Australian Company that is involved in creating awareness about a tax that is newly introduced in Australia. The tax is regarding carbon, in which citizens are required to participate in giving the same. As a matter of fact, the whole issue of tax payment is still underway, and that is why the company is out to help in creating an immense awareness campaign.

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Dell, Inc. B2B Marketing - Derived Demand Marketing Essay

9 pages (2250 words) , Download 3 , Essay

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B2B Marketing - Derived Demand Executive Summary This report has been prepared to specifically meet three aims. The primary aim is to analyse how Dell estimates its derived demand and how this demand impacts the company’s production. The second purpose is to evaluate the company’s current market segmentation strategies and identify further business segmentation opportunities.

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Factors Considered by Marketers to Promote Their Products and Attract Viewership Marketing Dissertation

40 pages (10387 words) , Download 3 , Dissertation

An attempt has been made by the researcher to identify the behavior of the audience that is able to attract and retain viewers. This research study also highlights how the marketing strategies and implementation of marketing strategies have changed over the period of time. With the passage of time, the marketing strategies of TV shows have been changing and one of the reasons for this is the advancement of technology.

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The Effect of Technology on Strategic Marketing Management Marketing Essay

10 pages (3041 words) , Download 2 , Essay

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In developing the formal marketing strategy for the organization, the starting point is with the basic market analysis which lets them know of the demand trends in the market, insight into customer behavior, and the conditions of the competitive environment through intensive primary or secondary research. It could be casual, descriptive, or exploratory.

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Difficulties in Postal Industry in Saudi Arabia Marketing Dissertation

8 pages (2383 words) , Download 2 , Dissertation

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At present, the postal industry in Saudi Arabia is facing different kinds of difficulties. One of the major problems that they are facing is because of advancements in technology and with the introduction of services like email and messengers; the postal services have become very limited. Postal services in Saudi Arabia are used now for sending and receiving parcels.

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Marketing Analysis of The Royal British Legion Marketing Essay

9 pages (2463 words) , Download 3 , Essay

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The functions of the organization extend to the dependants of the above-mentioned group, as well. Royal British Legion was created in 1921 as an organization to merge four charity organizations and was granted a Royal Charter six years after its creation. It was this royal charter that gives the Legion the prefix 'Royal' in its title.

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Adoption and use of B2B enabling technologies in Australian companies Marketing Essay

8 pages (2000 words) , Download 2 , Essay

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B2B Marketing is a business transaction between business organizations, who are co-related, or deal with the same kind of products. An example is the relationship between a wholesaler and a retailer. Contrasting terminologies to B2B marketing are B2C which stands for Business to Consumers and B2G, which stands for Business to Government.

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Marketing and Management Critical Assessment Marketing Research Paper

16 pages (4000 words) , Download 3 , Research Paper

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The luxury market has been experiencing a growth rate of 4%. This project report deals with one of the most famous luxury fashion brands which has marked its presence in the luxury fashion world since 1946 and till date has been able to remain at the top of the list. The brand is Christian Dior which is also known as Dior.

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Improving Business to Business Marketing in TCL Business Marketing Research Paper

12 pages (3000 words) , Download 3 , Research Paper

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The paper suggests a focus on online marketing services for client businesses, as well as restructuring other marketing services such as advertising to be low cost and affordable to clients through adopting a more flexible pricing structure. In addition, the paper suggests an improvement in word of mouth marketing of the business through leveraging it using social media.

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McDonalds Marketing Performance in India Marketing Essay

22 pages (5765 words) , Download 2 , Essay

Ever since its launch; there has been a significant amount of internal and external threats that have been faced by the brand regularly. The brand McDonald's presents the American culture in the customized Indian menus, which is a huge take home for Indian consumers. The brand name of McDonald’s has become a part of the lifestyle of today’s India.

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Importance of Derived Demand in B2B Marketing Marketing Essay

11 pages (3186 words) , Download 4 , Essay

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Business to Business popularly known as B2B is a commercial transaction that occurs between two businesses as in the example of a manufacturer and a wholesaler (Block & Block, 2005). The term was coined with the main purpose being to differentiate between electronic communication that was taking place between businesses and consumers.

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The Importance of Derived Demand in B2B Marketing (Coca Cola) Marketing Essay

10 pages (2500 words) , Download 2 , Essay

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The supply and the demand enable to initiate the market and accordingly help organizations to apply marketing strategies to fulfill customers’ requirements. The report describes the derived demand of a B2B organization named Coca Cola which deals in beverage industry.

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Marketing Performance of Zara in the UK Marketing Essay

12 pages (3254 words) , Download 2 , Essay

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It reflects on the essential components of marketing that have enabled the business viability. The pattern observed in the market environment of the business defines its success. The business has balanced the market environmental factors to come up with an effective marketing plan. Customers are crucial players in the business.

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Influences of Advertising and Public Relations on the Market Marketing Dissertation

61 pages (9843 words) , Download 3 , Dissertation

The research suggests that firms should now lean towards maintaining both advertising and public relations while emphasizing creativity and innovation to gain from the opportunities presented by digital media in an age of ubiquitous computing that presents mobile computing devices as intimate and personal connections with the world for all individuals.

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Consumer behavior of Hong Kong People towards iPad Marketing Dissertation

34 pages (10075 words) , Download 3 , Dissertation

The market dynamics are driven by the growing consumer demand for hi-tech products that cater to their hectic schedules and support multiple functionalities for extended usage. Consumers seek multiple functionalities and utilities in a single device that can provide them with extended connectivity and accessibility to desired applications.

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Opportunities for Amazing Ideas Launch Its Product Marketing Assignment

13 pages (3489 words) , Download 2 , Assignment

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Amazing Ideas could be a major manufacturer and producer of Transition windows in Australia. Most companies are planning to and ready to buy the idea. Therefore, after an evaluation of Amazing Ideas and its product-transition windows, strategies, the market, and possible competition, this analysis will make suggestions on whether the company should use a Local Sales Branch or not.

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Coping with Changes in the Digital World Marketing Essay

19 pages (6520 words) , Download 3 , Essay

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Two things have added to the success of Kindle and these are Concept Testing and Product Testing. Every organization needs to focus on these two aspects to attain success in its new product development process and become the most preferred organization for customers. The questionnaire helps to enable a better understanding of consumer opinions.

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Concept and product testing Marketing Essay

19 pages (4750 words) , Download 3 , Essay

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Executive Summary Concept testing involves conducting a research in the market for the product idea. It simply means testing the idea in the market among the people. The research is undertaken through the method of survey by forming appropriate questionnaire.

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Formal Written Report and a Creative Marketing Presentation for marketing mix Marketing Essay

13 pages (3250 words) , Download 2 , Essay

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The report pays particular attention on the marketing activities adopted by the company to attract the target customers. The repot findings suggest that Olay has been a successful brand within its target market and the brand has been able to target the right segment, the females particularly of all age groups.

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Retail Marketing of Abercrombie & Fitch Marketing Essay

12 pages (3222 words) , Download 2 , Essay

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Abercrombie & Fitch is a US-based company that deals with clothing apparel. The company has outlets in various cities in the world including London. The growth of the company necessitated its expansion to foreign markets. It concentrated its activities in the United States but later directed its efforts to create other market outlets in the world.

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Circular Distributors Ltd Service Marketing Marketing Essay

12 pages (3442 words) , Download 2 , Essay

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It began by delivering leaflets and free product samples of fast-moving consumer goods (FMCG) from door to door. It launched a publication called “Emma’s Diary” which was co-produced with the Royal College of General Practitioners. One-third of revenues are from advertising, one-third from companies distributing products through gift packs.

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Marketing Tools and Operations of Philips Ltd Marketing Essay

17 pages (4646 words) , Download 4 , Essay

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Royal Philips Electronics is a global electronics company which is headquartered in Amsterdam, Netherlands. Originally the company was founded in the year 1891 in Eindhoven by Gerard Philips and his father Frederick but later got shifted. Philips has its presence in more than 100 countries and it employs over 122,000 across the globe.

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Marketing Management Principles, Practices and Religion Marketing Essay

14 pages (3500 words) , Download 2 , Essay

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With the current evolution of the internet, there is adequate information regarding religion and its subsequent counterpart, politics. It is agreeable that politics offers the worst consumer experience about service, yet principles of marketing continues to devote themselves disciplinary to it (Claitors, 2003).

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Competitive Forces and Strategic Issues in the Smartphone & Tablet Industry. Apple Inc Marketing Assignment

24 pages (6000 words) , Download 2 , Assignment

Apple’s shift in strategic focus was manifested by its change in core business from focus on personal computers to consumer electronics. This change was epitomized by the company’s symbolic dropping of the word “computer” from its official name in 2007 (Siegel & Gibbons 2009).

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Interpersonal Communication: Code Switching Marketing Essay

12 pages (3000 words) , Download 4 , Essay

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Code switching can be defined as the concurrent use of more than one language or dialect. It occurs within different contexts of social interaction and can occur within a particular language (Coffey, n. d.). People tend to use different forms of expressions depending on the people they are interacting with and where they are interacting with them.

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Globalization, Communication And Postmodernity Describing The Shift From Web 1.0 To Web 2.0 Marketing Essay

12 pages (3000 words) , Download 2 , Essay

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The shift from the read-only Web 1.0 to the read-write 2.0 has significantly changed both web business model and web architecture manifested even by various web services and enterprises.

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Consumer Behavior: Brand Personalities Marketing Essay

12 pages (3275 words) , Download 2 , Essay

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The customers prefer brands that are stylish and innovative whereas Nokia has not been able to mark its presence in the sector of innovation and style as Samsung and Apple have made. A customer would regard Apple as the most innovative and stylish brand following Samsung. Nokia does not come into the picture.

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The nature and scope of marketing Marketing Essay

10 pages (2500 words) , Download 4 , Essay

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Through marketing, the producers and the consumers are associated together mainly for mutual benefits. It enables the ownership of goods and services to be transferred to the consumers. Production will lack purpose if the produced goods are not delivered to the targeted consumers using proper mechanisms of marketing.

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Analyzing the Global Marketing Environment Marketing Assignment

14 pages (3974 words) , Download 3 , Assignment

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With the continuing global economic growth, many firms around the world are looking at their business in a global marketing context. Through global marketing, some firms choose to standardize their products and marketing programs to attain global economies of scale while others take advantage of global specialization and cross-sourcing to achieve production and cost efficiencies.

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Miniscule-Pro-Vision Phone Projector Marketing Essay

25 pages (6250 words) , Download 2 , Essay

Miniscule-pro-vision phone projector: Marketing Plan Name: Institution: Instructor: Course Code: Executive summary The product: The product is a phone projector that enables easy integration of the projector with a wide array of phone models. The phone projector provides convenience in its smaller size and high quality resolution, easier integration and fun media sharing.

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Developing Business Plans. (Quick Take Expresso) Marketing Essay

18 pages (4500 words) , Download 3 , Essay

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Quick Take Expresso is a new business which will provide different food products especially coffee to the customers. The company will be a partnership business with two partners who will manage the regular business activities.

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Situation Analysis and Marketing Strategy of Michael Hill Marketing Assignment

10 pages (2790 words) , Download 5 , Assignment

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Following the conventional marketing report, it also analyzes the situation and position of the firm, evaluating the market segment and competitiveness of the business. In addition, the report analyzes the firm’s business and marketing strategy, including the marketing mix of the company. The report also provides a break-even analysis emphasizing the cost/price and volume relationship.

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Fashion Promotion of Dior JAdore Marketing Essay

14 pages (3500 words) , Download 3 , Essay

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This essay explores Dior J’Adore's Promotion. Located in Paris , France, Dior has the market share in the luxury goods segment of about 42% and introduced its range of products with a very unique marketing strategy. Taking a look at one of the most mesmerizing perfumes which was created by Dior, J’Adore which was originally made for Dior.

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Fashion promotion - Miss Dior Marketing Essay

14 pages (3500 words) , Download 3 , Essay

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Miss Dior is a perfume launched by the brand Christian Dior Perfume in 1947. This is categorized as a refreshing mossy and woody perfume. Though it is a very old brand it still endures as more and more people are being lured to it by its wonderful fragrance.

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Role of Marketing in a Consumer Society Marketing Essay

11 pages (2856 words) , Download 2 , Essay

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The company has major operations in over 200 countries where its subsidiaries are located and offering employment to estimated 35000 people global Coca-Coca Company owns over 300 brands including carbonated drinks, non-carbonated drinks, fruit drinks, sports drinks, and bottled water.

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United Kingdom fashion retailers' strategies of internet branding Marketing Dissertation

8 pages (2000 words) , Download 3 , Dissertation

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British Fashion Council (2011) has said that the value of online sales of fashion industry has reached up to 4.3 billion pounds in the year 2011. This industry is characterized as having a diverse customer base (consumers have different needs and wants), and brands that are targeting different customer segments.

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Marketing Communication in Morocco Marketing PowerPoint Presentation

6 pages (1500 words) , Download 3 , PowerPoint Presentation

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Advertising and promotion are considered as the most important elements of a business’s marketing communication strategy and it can be noted that there are different tools of communication that can be used to reach different masses of consumers located in different geographical areas.In view of this notion, it can be seen that advertisers have a role to appeal to the interests of the customers in order to enhance the viability of their businesses.

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Marketing Channels and Logistics. Pepsi Cola in Ukraine Marketing Essay

11 pages (2750 words) , Download 2 , Essay

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The case discusses the Pepsi Cola sale and the methods that they have been using to get their own business settled in Ukraine. The case overlooks a lot of issues and problems that exist in Ukraine and how they have been a hurdle in the growth of Ukraine. The case has been written when there were a lot of privatizations going on in the country and the international investors were betting about how long would this continue and actually prove to be a real gold mine for those who have invested in the country.

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Marketing Essays