Free Marketing Essay Examples and Topics | Page 398

Competitive Forces and Strategic Issues in the Smartphone & Tablet Industry. Apple Inc Marketing Assignment

24 pages (6000 words) , Download 2 , Assignment

Apple’s shift in strategic focus was manifested by its change in core business from focus on personal computers to consumer electronics. This change was epitomized by the company’s symbolic dropping of the word “computer” from its official name in 2007 (Siegel & Gibbons 2009).

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Interpersonal Communication: Code Switching Marketing Essay

12 pages (3000 words) , Download 4 , Essay

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Code switching can be defined as the concurrent use of more than one language or dialect. It occurs within different contexts of social interaction and can occur within a particular language (Coffey, n. d.). People tend to use different forms of expressions depending on the people they are interacting with and where they are interacting with them.

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Globalization, Communication And Postmodernity Describing The Shift From Web 1.0 To Web 2.0 Marketing Essay

12 pages (3000 words) , Download 2 , Essay

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The shift from the read-only Web 1.0 to the read-write 2.0 has significantly changed both web business model and web architecture manifested even by various web services and enterprises.

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Consumer Behavior: Brand Personalities Marketing Essay

12 pages (3275 words) , Download 2 , Essay

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The customers prefer brands that are stylish and innovative whereas Nokia has not been able to mark its presence in the sector of innovation and style as Samsung and Apple have made. A customer would regard Apple as the most innovative and stylish brand following Samsung. Nokia does not come into the picture.

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The nature and scope of marketing Marketing Essay

10 pages (2500 words) , Download 4 , Essay

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Through marketing, the producers and the consumers are associated together mainly for mutual benefits. It enables the ownership of goods and services to be transferred to the consumers. Production will lack purpose if the produced goods are not delivered to the targeted consumers using proper mechanisms of marketing.

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Analyzing the Global Marketing Environment Marketing Assignment

14 pages (3974 words) , Download 3 , Assignment

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With the continuing global economic growth, many firms around the world are looking at their business in a global marketing context. Through global marketing, some firms choose to standardize their products and marketing programs to attain global economies of scale while others take advantage of global specialization and cross-sourcing to achieve production and cost efficiencies.

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Miniscule-Pro-Vision Phone Projector Marketing Essay

25 pages (6250 words) , Download 2 , Essay

Miniscule-pro-vision phone projector: Marketing Plan Name: Institution: Instructor: Course Code: Executive summary The product: The product is a phone projector that enables easy integration of the projector with a wide array of phone models. The phone projector provides convenience in its smaller size and high quality resolution, easier integration and fun media sharing.

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Developing Business Plans. (Quick Take Expresso) Marketing Essay

18 pages (4500 words) , Download 3 , Essay

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Quick Take Expresso is a new business which will provide different food products especially coffee to the customers. The company will be a partnership business with two partners who will manage the regular business activities.

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Situation Analysis and Marketing Strategy of Michael Hill Marketing Assignment

10 pages (2790 words) , Download 5 , Assignment

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Following the conventional marketing report, it also analyzes the situation and position of the firm, evaluating the market segment and competitiveness of the business. In addition, the report analyzes the firm’s business and marketing strategy, including the marketing mix of the company. The report also provides a break-even analysis emphasizing the cost/price and volume relationship.

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Fashion Promotion of Dior JAdore Marketing Essay

14 pages (3500 words) , Download 3 , Essay

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This essay explores Dior J’Adore's Promotion. Located in Paris , France, Dior has the market share in the luxury goods segment of about 42% and introduced its range of products with a very unique marketing strategy. Taking a look at one of the most mesmerizing perfumes which was created by Dior, J’Adore which was originally made for Dior.

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Fashion promotion - Miss Dior Marketing Essay

14 pages (3500 words) , Download 3 , Essay

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Miss Dior is a perfume launched by the brand Christian Dior Perfume in 1947. This is categorized as a refreshing mossy and woody perfume. Though it is a very old brand it still endures as more and more people are being lured to it by its wonderful fragrance.

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Role of Marketing in a Consumer Society Marketing Essay

11 pages (2856 words) , Download 2 , Essay

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The company has major operations in over 200 countries where its subsidiaries are located and offering employment to estimated 35000 people global Coca-Coca Company owns over 300 brands including carbonated drinks, non-carbonated drinks, fruit drinks, sports drinks, and bottled water.

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United Kingdom fashion retailers' strategies of internet branding Marketing Dissertation

8 pages (2000 words) , Download 3 , Dissertation

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British Fashion Council (2011) has said that the value of online sales of fashion industry has reached up to 4.3 billion pounds in the year 2011. This industry is characterized as having a diverse customer base (consumers have different needs and wants), and brands that are targeting different customer segments.

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Marketing Communication in Morocco Marketing PowerPoint Presentation

6 pages (1500 words) , Download 3 , PowerPoint Presentation

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Advertising and promotion are considered as the most important elements of a business’s marketing communication strategy and it can be noted that there are different tools of communication that can be used to reach different masses of consumers located in different geographical areas.In view of this notion, it can be seen that advertisers have a role to appeal to the interests of the customers in order to enhance the viability of their businesses.

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Marketing Channels and Logistics. Pepsi Cola in Ukraine Marketing Essay

11 pages (2750 words) , Download 2 , Essay

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The case discusses the Pepsi Cola sale and the methods that they have been using to get their own business settled in Ukraine. The case overlooks a lot of issues and problems that exist in Ukraine and how they have been a hurdle in the growth of Ukraine. The case has been written when there were a lot of privatizations going on in the country and the international investors were betting about how long would this continue and actually prove to be a real gold mine for those who have invested in the country.

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Classic Airlines Marketing Solution Marketing Essay

10 pages (2500 words) , Download 3 , Essay

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The management should build an organizational culture that is a reflection of a shared understanding of the carrier's industry, target market, positioning sought by the carrier, and, last but not the least, the future trends of the industry. The organization should understand the needs and aspirations of its travelers and inculcate a customer-centered attitude in the front-line employees.

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Electronic Advertising to Gain Competitive Advantage Marketing Literature review

9 pages (2864 words) , Download 3 , Literature review

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This study has its base around the theory of Bagwell, 2007 who had a comprehensive study on the implications of advertising on the marketing dynamics. In the survey, the researcher emphasizes the persuasive power and nature of advertising and how it can shift the customer preferences concerning the products.

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E-Marketing of Amazon Marketing Essay

10 pages (2703 words) , Download 2 , Essay

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Despite its success in the business world, it has been faced with several challenges that need considerable attention. Individual companies and organizations have developed websites that are aimed at reaching a considerable number of the target market. They have had their flaws and thus, the need to improve or adopt a different website.

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Marketing Plan: Fritz Gelato Ice Cream Marketing Essay

19 pages (5011 words) , Download 2 , Essay

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The development of the objectives has been done with the assistance of a strategic analytical tool, i.e. the SWOT analysis. It has further helped in comprehending the areas with the need for improvement which has been considered while developing the strategies. The need for the development of a corporate website has also been identified for which an annual budget had been prepared.

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Marketing Mix and Tools: Product, Price, Place, and Promotion Marketing Term Paper

12 pages (3106 words) , Download 2 , Term Paper

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This marketing mix is the most useful tool for marketing managers and helps in achieving marketing goals. He should employ these four elements of the marketing mix in a sensible way to get his marketing goals with respect to the volume of sales. The secret of flourishing marketing is utilizing the suitable means to target the audience.

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Evaluative Report to Support a Marketing Environment Marketing Essay

10 pages (2500 words) , Download 2 , Essay

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The aim of this report is to explain the integration of Tesco’s products with in-store promotions, window display, pricing policy, and other marketing strategies. In particular, we want to report whether the total retail product offer and experience match other visible signs of a marketing mix.

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Nokia Corporation Marketing Essay

13 pages (3561 words) , Download 2 , Essay

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According to the essay, the operations of Nokia expanded significantly in all spheres in order to satisfy the various desires as well as the requirements of the customers along with the growth, particularly in the telecommunication industry. The expansion of the business of Nokia ultimately supported the organization to attain huge success.

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Retail Marketing Marketing Essay

11 pages (2750 words) , Download 3 , Essay

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According to the paper the company offer stylish high quality clothing, apparels and variety of necessary home products as well as super quality food products. The company has core competency in its industry for the outstanding quality of the food products and also the variety of the processed food products.

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Marketing across culture: HIV/AIDS Prevention Campaigns in Mexico Marketing Coursework

10 pages (2500 words) , Download 2 , Coursework

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Mexico is a multicultural country which implies that there are diverse people from different ethnic ground with diverse cultures, norms, values and beliefs.

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Marketing and Operations Management in Philips Electronics Marketing Assignment

15 pages (3750 words) , Download 4 , Assignment

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Table of Contents Overview of the Company 3 Marketing Part 4 External Environment 4 Marketing Strategy of Philips 6 Market-Oriented Nature of Philips 6 Marketing Tools Utilised By Company 8 Four P’s of Philips Electronics 9 SWOT Analysis 11 Recommendations/Solutions to the Company 13

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The Strategic Management of Marketing: An Integrated System Marketing Research Paper

12 pages (3709 words) , Download 2 , Research Paper

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Generally, marketing is recognized as a management tool that is utilized to classify, predict and gratify customer requirements. It is described as a procedure to enhance customer values and relationships, which result in augmentation of corporate image and loyalty of the organization in the long run.

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Marketing Strategy of Perfection Foods Marketing Assignment

22 pages (5500 words) , Download 5 , Assignment

The aim of the report is to assess the marketing strategy of a company which belongs to the bakery industry. Therefore in order to carry out the research, Perfections food Ltd has been chosen. The assignment will highlight the existing marketing strategies of Perfection Foods Ltd and will also recommend a new marketing strategy for the company.

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Customer Relationship Management Strategies: the Case of Apple and IBM Marketing Research Paper

9 pages (2250 words) , Download 4 , Research Paper

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Customer relations management is a business operation models that has gained significant application in modern businesses. CRM models define the relationship between a company and its customers in certain economic conditions. The success of a business depends on the quality of its customer relations.

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How Different Stakeholder Groups Build Brand Value Marketing Research Paper

36 pages (9000 words) , Download 2 , Research Paper

In this modern age of business, marketing plays an essential role towards the success of an organization. Nowadays, concepts such as branding have become essential for a company to get success in the marketplace.

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Managing Organizational Change: Hyundai and General Motors Company Analysis Marketing Research Paper

25 pages (6645 words) , Download 3 , Research Paper

Both companies have had significant changes in their brands due to external business pressures with each of them had reacted to such pressures differently with regard to leveraging their brands. Since the last great recession hit, General Motors, one of the largest automobile companies in the US has faced quite a number of challenges in the market such as demand for low-cost vehicles and more fuel-efficient vehicles that cut costs.

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Corporate Communications Strategies Marketing Research Paper

13 pages (4067 words) , Download 9 , Research Paper

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The increased interest of both scholars and academicians in the significance of effective corporate communication strategies within an organization: communication strategies that enhance the corporate strategy of an organization, has increased a focus on what kind of corporate communication strategies organizations use to communicate to their diverse stakeholders with different needs and expectations (Gupta, 2011).

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Strategic Management and Business Policy of Perfection Foods Marketing Assignment

26 pages (7000 words) , Download 3 , Assignment

Perfection Foods is one of the most popular and leading exporters as well as manufacturers of high-quality cupcakes. Incepted in the early part of the 21st century, the organization named Perfection Foods currently has a highly and widely diversified product line comprising high-quality handmade cakes.

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Baker's Reconnecting Strategy Marketing Case Study

10 pages (2500 words) , Download 3 , Case Study

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In terms of economic aspects, it is crucial to highlight that the UK is currently experiencing a slump in financial health. This regards the recent world recession that has spared few countries in the world. This means that most consumers cut back, their expenditures, on luxury items as they focus on functional items.

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Americana Group Marketing Research Paper

17 pages (4250 words) , Download 2 , Research Paper

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This paper represents the analysis of marketing strategies and market environment of Americana Group. The company based in Kuwait and operates in Middle East and North Africa region. It operates under food industry and its main businesses are operating food and beverage outlets like restaurants and manufacturing different food products.

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The Importance of Identifying Consumer Trends in Canada Marketing Research Paper

28 pages (7698 words) , Download 2 , Research Paper

The needs, tastes, demands and preferences of consumers keep on changing with time; therefore the role of marketers has become very complex. Businesses need to offer products and services according to the preferences and needs of the consumers and with the changing trends of the consumers, marketers not only have to predict the behavior of the consumers but also come up with products and services to meet the changing needs.

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The Future of Nigerian Advertising Industry Marketing Essay

10 pages (2250 words) , Download 3 , Essay

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The author states that it can be said that in the future brands of Nigeria will look in a different manner. Such phenomenon as globalization caused many changes even in the most developed and powerful countries. Social media of Nigeria do not provide the customers with relevant information about their firms and products.

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E-Marketing Report for North Brisbane Landscape Marketing Assignment

11 pages (3193 words) , Download 2 , Assignment

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The company’s online presence is poor in comparison with the rest, and there were many factors responsible for it. The visual representation of the website of the company was also not attractive enough to capture user attention. So, strategies were recommended for a future marketing plan to uplift its presence in the e-marketing arena.

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How Successful Is Rolexs Current Marketing Strategy Marketing Research Paper

11 pages (2965 words) , Download 3 , Research Paper

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Rolex is among the top-ranked luxury brands in the wristwatch industry that has created its distinctive position in the market by targeting only affluent people. Rolex has been targeting the niche market since its initial days; the main aim of the company is to provide quality-seeking people with the best wristwatches that have been designed with superior quality raw materials.

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Developing an integrated Marketing Mix Plan for a new brand (TEA) Marketing Research Paper

15 pages (3750 words) , Download 3 , Research Paper

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Developing an Integrated Marketing Mix Plan for a New Brand (TEA). At the current the world tea market is swiftly developing with emerging customer necessities. The importance of the drastic change is noted from the export of value added tea products is highlighted in literature to face the shortcomings that are increasingly aggressive beverages.

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Public relations plan for Pilsner Urquel Marketing Research Paper

13 pages (3250 words) , Download 2 , Research Paper

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Pilsner Urquell is operating in the international beer industry for many years and is known to be one of the prime golden beers. Pilsner is currently operating under SABMiller along with three other international brands (SAB Miller, a).

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The Impact of Service Quality on Customer Satisfaction Marketing Research Paper

12 pages (3780 words) , Download 9 , Research Paper

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The magic key in today’s market became Service Quality; this concept is widely spreading and became a highly weighted customer priority. Maintaining high service quality is a competitive edge for any firm; companies now are very much concerned with that concept investing and focusing on the service quality to maintain differentiation and survive in the new global world.

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How Hersheys company emerged to a multibillion-dollar organization Marketing Research Paper

13 pages (3250 words) , Download 3 , Research Paper

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This paper is a full-scale elaboration of how Hershey’s company developed itself from a small-scale unit to a global leader in the chocolate industry. Appropriate management tools are taken and the performance of the company is tested on the basis of those tools with the provision of rational justifications.

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Marketing Planning and Marketing Campaigns Design Marketing Assignment

9 pages (2250 words) , Download 2 , Assignment

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The marketing planning process enables the marketing teams to focus on the generation, communication, distribution and capture of values from the target audience while taking into account the diversified risk factors of the environment. This process is more concerned with the medium performance of the product or service solutions in the market.

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The Impact of Burger King's Arrival in Lausanne Marketing Research Paper

16 pages (4000 words) , Download 2 , Research Paper

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The research was carried out among existing customers to establish their contention with the variety, price, quality and service offerings of the Franchises. The selected customers were given questionnaires after briefly being familiarized with the need for the study. The questionnaires were designed in an easy to answer manner.

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Business Cultures Which Foster and Impede Product Development - 3M Marketing Research Paper

15 pages (4048 words) , Download 2 , Research Paper

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Products are nothing but benefits that are tangible and offered in exchange for a price. There are two ways of developing a new product; one is the generation of a new idea, designing the idea and the second is market analysis and research. The development of new products is essential for the maintenance and growth of market share.

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The Body Shop Marketing Plan In Hull Marketing Assignment

10 pages (2500 words) , Download 4 , Assignment

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The Body shop is one of the most reputed companies in the cosmetic industry. It has joined hands with L’Oreal recently to improve its global presence. However, some people believe that this alliance is just like the mixing of oil with water because of the contrasting business philosophies of these two companies.

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Competitive Strategies. Chaos Camera Company Competitive Advantages Marketing Assignment

10 pages (2500 words) , Download 2 , Assignment

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Competitive Strategies. Chaos Camera Company Competitive Advantages. This paper analyses the performance of our team in the simulation of a camera company. The company, Chaos Camera Company, was run as a team. The analysis is broken down into various parts: our competitive strategies, competitive advantage and actions of our competitors, our offensive and defensive strategic options, regional strategic approach, decisions supporting strategy execution, improving value chain activities, corporate social responsibility and finally our decision making style.

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Marketing Audit of ARAMEX company Marketing Research Paper

19 pages (4750 words) , Download 6 , Research Paper

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The report has been designed to carry out a marketing audit for Aramex Company which operates in the freight and logistics sector. The company is based in the United Arab Emirates and it uses a unique business strategy where it relies on other company’s vehicles and aircraft to carry out its business.

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The Tiffany & Co Analysis Marketing Research Paper

15 pages (3750 words) , Download 3 , Research Paper

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This study also expands its analysis by looking at the quantitative variables that influence company performance. Here we scrutinize quantifiable variables of the company like company worth and predictable sales. The method involves analyzing profit and loss accounts, arithmetical state of the financial system, sales and earning histories.

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How Big Data Became So Big Marketing Assignment

11 pages (3754 words) , Download 2 , Assignment

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The existence of open economies which provide limitless business opportunities to organizations has played a major role in the process of increasing the level of competition in the markets. This has resulted in the process of a generation of a large number of alternatives to the buyers and consumers in the open market, who pick up the items that best suit their interests and budget expenses.

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Marketing Essays