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Marketing Essays

Result for Subject Marketing:
19895 essays
Counterfeit Products in the Luxury Retail Market Marketing Essay
11 pages (3346 words) , Download 2 , Essay
Free
Counterfeiting is rendered on the luxury commodities in regards to the different marketing actions concerning packaging, labeling, or trademarking the product to significantly replicate the original one. This strategy employed by the counterfeiters thus happens to populate larger parts of the global market for fashionable and luxury products.
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Retailing Coffee Brands in the UK Marketing Essay
10 pages (2709 words) , Download 2 , Essay
Free
The brands with chain market command over 3,000 outlets all over the country and a turnover exceeding £1.3b. It experienced an average growth of 4.4% for nearly a decade since the year 2000. The market extension has reached the smaller towns with more outlets being projected to be opened. The branded coffee shops are more visited.
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Apple - Internal Aspects, Financial Appraisal, and Porters Five Forces Analysis Marketing Essay
17 pages (5045 words) , Download 4 , Essay
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The smartphone and tablet industry is considered one of the rapidly developing industries in the world. Innovations in this industry are observed to take place more frequently rather than other industries in the current phenomenon. The sales and adoption of tablets and smartphones are further being determined by the high popularity of mobile phones.
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Critical Success Factor of the Nottingham Convenience Store Marketing Coursework
11 pages (7207 words) , Download 2 , Coursework
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The company oriental mart was first formed as an online market company that specialized in offering oriental careering services. They focused on delicacies from the oriental countries that included China, Korea, Singapore, Thailand, Japan, Philippines, Malaysia, and Singapore. The online retailer also diversified to offer other specialist products from the Asian continent.
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Mobile Phone Retailing in the UK Marketing Essay
9 pages (2797 words) , Download 2 , Essay
Free
A problem has appeared when reviewing the performance of the sector’s major competitors for the last quarter of 2011: not all of these firms publish their financial accounts and it was not possible to retrieve these figures through the organizations’ websites. However, where such information was not available, other websites, providing information on this issue, have been used as alternatives.
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Elephants and the Wind: Creativity Sparking Bigger and Better Ideas Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The ideas that become activated and put into place are often thought about for some time before they manifest. Sometimes, however, it is through creating as one works that some of the more interesting ideas begin to emerge.
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Global marketing strategy and product launch B&Q in Malaysia Marketing Essay
17 pages (4250 words) , Download 3 , Essay
Free
The expansion overseas is often considered as the most effective solution for firms that need to stabilize their performance, especially when these firms are established in highly risky or turbulent markets. In practice however, it has been proved that the effectiveness of such plan is depended on many factors; the experience of a firm in similar projects is of critical importance for the successful expansion of the firm in a new market (Albaum and Duerr 2008).
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Strategic audit of Asics Corporation Marketing Research Paper
12 pages (3000 words) , Download 5 , Research Paper
Free
After the First World War, a Mr Onitsuka Kihachiro started a small business; Panmure company to make basketball shoes in his Kobe hometown, and quickly gained popularity in manufacturing sports equipment. The 1966 Mexico design is among the most noteworthy designs by Onitsuka.s.
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MARKETING ESSENTIALS MARKETING PLAN FOR PIZZA HUT Marketing Essay
18 pages (4500 words) , Download 5 , Essay
Free
Table of Contents Contents Page No Introduction 04 1. Current Position 04 1.1 Short History 04 1.2 Growth Overview 04 1.3 Financial Overview 04 2. Mission Statement 04 3. Market Share Information 05
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Strategy of Dinner in the Sky Launching in Pakistan Marketing Essay
15 pages (4295 words) , Download 3 , Essay
Free
The restaurant holds offices in the United Kingdom at Guildford. The entity provides a dynamic experience by pulling the structure up in the air through industrial power cables, controlled by cranes that remain fixated on the ground. The aim of the restaurant is not only to provide a maximum adventure of dining in the sky.
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Marketing Strategy for Apples iMac Marketing Term Paper
17 pages (4491 words) , Download 3 , Term Paper
Free
This will help the company in bringing together all the basics of marketing for the purpose of ensuring that the objective of the promotion; that is entering a new market of the new innovation is achieved. The original iMac was the first-ever Macintosh computer not to have the FDD and to be fitted with a USB port.
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Cath Kidston Marketing Strategy for the U.S Hispanic Market Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
As Kidston, (1999) narrates in her book: “Vintage style: Creating a complete look for your home” Cath Kidston is named after its founder Catherine Isabel Audrey Kidston. The brand came into being in the year 1993 in the UK with a small shop in London. The store carried vintage style wallpapers, fabrics such as table clothes, quilts etc, junk furniture which was painted brightly.
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Corporate Governance and Finance Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
Apple Inc. was instituted in the year 1977 and is headquartered in California, United States of America. The paper then evaluates Apple’s compliance to the US market practice. Conclusively, the paper discusses the corporate governance practices of Apple Inc. and attempts to relate it to its performance in the Stock Exchange.
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Marketing Performance for Cadbury Marketing Essay
12 pages (3508 words) , Download 5 , Essay
Free
Cadbury is one of the largest confectionery organizations with an excellent portfolio of chocolate, candy brands, milk food products, snacks, and gums. It is presently possessed by Kraft Foods. The head office of the organization is situated in London of the United Kingdom but it operates in more than 60 diverse countries (Cadbury, n.d.).
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Church service: service marketing Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
This case analysis has developed possible new strategies based on the current challenges and the opportunities it has in that location. So, the overall study is about the repositioning of the church to overcome its present several constraints.
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China China Retail Management Analysis Marketing Essay
10 pages (3288 words) , Download 2 , Essay
Free
A business audit is an analysis of a select retail outlet's sample by collecting information and data on the sales, demographics, efforts at promotion, and other aspects of a retail business. Retail audits are usually specialized services offered by firms or individuals as subscription services. One sees a growing interest in Chinese and oriental culture.
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Internship Report - Agency operator Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Executive Summary Auto Rental services all across the world is a very lucrative business opportunity as it always caters to the basic needs of conveyance for a human being. The scenario and margin for doing this business in different countries across various locations is highly different in different cases as there are various kinds of diversified macro and micro economic factors as well as socio political factors that comes into play.
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The reasons for a growing consumer preference for branded jewellery in India Marketing Dissertation
24 pages (6000 words) , Download 2 , Dissertation
Significantly, the younger generation has more disposable earnings these days and they are ready to expend it on luxuries of preference. The younger citizens in their mid thirties and their seniors are normally prepared to buy branded jewellery.
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Marketing Strategies for Global Bikes Company Marketing Essay
11 pages (3035 words) , Download 3 , Essay
Free
Different elements of the macro-environment include demographic, economic, technical, natural, and political factors that tend to affect the business organizations like Global Bikes by a significant level. These aspects include the identification of the target market, setting marketing objectives, and the facets of marketing mix strategies of Global Bikes.
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Tesco PLC Product Launch Strategy in Kenya Marketing Essay
17 pages (4336 words) , Download 4 , Essay
Free
The audit of the company is provided including the company environmental analysis and the SWOT analysis is provided. The report goes further into describing the appropriate market plan that the company is to adopt in the launching of the new product in the newly identified country Kenya. The report concludes by highlighting the possible problems.
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Corporate Social Responsibility Marketing Essay
9 pages (2250 words) , Download 7 , Essay
Free
Corporate social responsibility (CSR) refers to the concept through which the organisations contribute for the betterment of the society and the environment. It is essentially a voluntary procedure and not necessarily every organisation takes measurable steps in this prospect.
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Current Reward Strategy of an Organization Marketing Essay
12 pages (3363 words) , Download 2 , Essay
Free
MI currently uses the extrinsic rewards strategy to compensate its employees for the contribution they make towards its viability.  Extrinsic rewards include direct compensation, indirect compensation, and non-financial rewards. Direct compensation includes a basic wage salary, bonuses based on performance as well as profit sharing.
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Development of Recorded-Music Industry Marketing Essay
14 pages (4240 words) , Download 2 , Essay
Free
The music industry comprises four broad segments songwriting and publishing, recording, live music, and artist management. The recorded music sector has been the dominant segment in terms of revenues since the introduction of music records, a situation that was enhanced further by consolidation which led to the emergence of four major conglomerates.
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How Retailers Can Achieve Good PR Coverage Marketing Essay
10 pages (2702 words) , Download 2 , Essay
Free
To effectively achieve this objective, the goodwill of the public is required. It is not just enough to provide the best goods at the best prices, but also quality services that would attract more customers. Ethical business practices, employee working conditions, and customer service can be the difference between profit and loss in any retail business.
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Brand Image Development Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The world of business is changing every day because customers have different demands and this makes businesses compete against each other. The biggest issue is how to elevate the significance of products to customers. They have to be more creative than their competitors; this will be reviewed with reference to a successful brand in the world.
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Clorox Bleach by Clorox Company Marketing Term Paper
12 pages (3265 words) , Download 2 , Term Paper
Free
The weakness of Clorox is that it is a small company concentrated only in a small region of the global market. SC Johnson on the other hand enjoys the strength of having its products all over the global market. However, they have a disadvantage in that they do not give back to the community and have limited customer loyalty.
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Major Concepts Influencing International Marketing Marketing Essay
10 pages (2925 words) , Download 3 , Essay
Free
Culture drives how people communicate and what they communicate. As international marketing communication has been of increasing interest, marketers have also developed an interest in advertising across markets and cultures. Globalization of markets may have resulted in the homogenization of needs, desires, and preferences.
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Carbon Tax. A&B Carboniferous Australian Company Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
A&B Carboniferous is an Australian Company that is involved in creating awareness about a tax that is newly introduced in Australia. The tax is regarding carbon, in which citizens are required to participate in giving the same. As a matter of fact, the whole issue of tax payment is still underway, and that is why the company is out to help in creating an immense awareness campaign.
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Dell, Inc. B2B Marketing - Derived Demand Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
B2B Marketing - Derived Demand Executive Summary This report has been prepared to specifically meet three aims. The primary aim is to analyse how Dell estimates its derived demand and how this demand impacts the company’s production. The second purpose is to evaluate the company’s current market segmentation strategies and identify further business segmentation opportunities.
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Factors Considered by Marketers to Promote Their Products and Attract Viewership Marketing Dissertation
40 pages (10387 words) , Download 3 , Dissertation
An attempt has been made by the researcher to identify the behavior of the audience that is able to attract and retain viewers. This research study also highlights how the marketing strategies and implementation of marketing strategies have changed over the period of time. With the passage of time, the marketing strategies of TV shows have been changing and one of the reasons for this is the advancement of technology.
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The Effect of Technology on Strategic Marketing Management Marketing Essay
10 pages (3041 words) , Download 2 , Essay
Free
In developing the formal marketing strategy for the organization, the starting point is with the basic market analysis which lets them know of the demand trends in the market, insight into customer behavior, and the conditions of the competitive environment through intensive primary or secondary research. It could be casual, descriptive, or exploratory.
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Difficulties in Postal Industry in Saudi Arabia Marketing Dissertation
8 pages (2383 words) , Download 2 , Dissertation
Free
At present, the postal industry in Saudi Arabia is facing different kinds of difficulties. One of the major problems that they are facing is because of advancements in technology and with the introduction of services like email and messengers; the postal services have become very limited. Postal services in Saudi Arabia are used now for sending and receiving parcels.
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Marketing Analysis of The Royal British Legion Marketing Essay
9 pages (2463 words) , Download 2 , Essay
Free
The functions of the organization extend to the dependants of the above-mentioned group, as well. Royal British Legion was created in 1921 as an organization to merge four charity organizations and was granted a Royal Charter six years after its creation. It was this royal charter that gives the Legion the prefix 'Royal' in its title.
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Adoption and use of B2B enabling technologies in Australian companies Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
B2B Marketing is a business transaction between business organizations, who are co-related, or deal with the same kind of products. An example is the relationship between a wholesaler and a retailer. Contrasting terminologies to B2B marketing are B2C which stands for Business to Consumers and B2G, which stands for Business to Government.
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Marketing and Management Critical Assessment Marketing Research Paper
16 pages (4000 words) , Download 3 , Research Paper
Free
The luxury market has been experiencing a growth rate of 4%. This project report deals with one of the most famous luxury fashion brands which has marked its presence in the luxury fashion world since 1946 and till date has been able to remain at the top of the list. The brand is Christian Dior which is also known as Dior.
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Improving Business to Business Marketing in TCL Business Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
The paper suggests a focus on online marketing services for client businesses, as well as restructuring other marketing services such as advertising to be low cost and affordable to clients through adopting a more flexible pricing structure. In addition, the paper suggests an improvement in word of mouth marketing of the business through leveraging it using social media.
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McDonalds Marketing Performance in India Marketing Essay
22 pages (5765 words) , Download 2 , Essay
Ever since its launch; there has been a significant amount of internal and external threats that have been faced by the brand regularly. The brand McDonald's presents the American culture in the customized Indian menus, which is a huge take home for Indian consumers. The brand name of McDonald’s has become a part of the lifestyle of today’s India.
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Importance of Derived Demand in B2B Marketing Marketing Essay
11 pages (3186 words) , Download 4 , Essay
Free
Business to Business popularly known as B2B is a commercial transaction that occurs between two businesses as in the example of a manufacturer and a wholesaler (Block & Block, 2005). The term was coined with the main purpose being to differentiate between electronic communication that was taking place between businesses and consumers.
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The Importance of Derived Demand in B2B Marketing (Coca Cola) Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The supply and the demand enable to initiate the market and accordingly help organizations to apply marketing strategies to fulfill customers’ requirements. The report describes the derived demand of a B2B organization named Coca Cola which deals in beverage industry.
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Marketing Performance of Zara in the UK Marketing Essay
12 pages (3254 words) , Download 2 , Essay
Free
It reflects on the essential components of marketing that have enabled the business viability. The pattern observed in the market environment of the business defines its success. The business has balanced the market environmental factors to come up with an effective marketing plan. Customers are crucial players in the business.
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Influences of Advertising and Public Relations on the Market Marketing Dissertation
61 pages (9843 words) , Download 3 , Dissertation
The research suggests that firms should now lean towards maintaining both advertising and public relations while emphasizing creativity and innovation to gain from the opportunities presented by digital media in an age of ubiquitous computing that presents mobile computing devices as intimate and personal connections with the world for all individuals.
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Consumer behavior of Hong Kong People towards iPad Marketing Dissertation
34 pages (10075 words) , Download 3 , Dissertation
The market dynamics are driven by the growing consumer demand for hi-tech products that cater to their hectic schedules and support multiple functionalities for extended usage. Consumers seek multiple functionalities and utilities in a single device that can provide them with extended connectivity and accessibility to desired applications.
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Opportunities for Amazing Ideas Launch Its Product Marketing Assignment
13 pages (3489 words) , Download 2 , Assignment
Free
Amazing Ideas could be a major manufacturer and producer of Transition windows in Australia. Most companies are planning to and ready to buy the idea. Therefore, after an evaluation of Amazing Ideas and its product-transition windows, strategies, the market, and possible competition, this analysis will make suggestions on whether the company should use a Local Sales Branch or not.
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Coping with Changes in the Digital World Marketing Essay
19 pages (6520 words) , Download 3 , Essay
Free
Two things have added to the success of Kindle and these are Concept Testing and Product Testing. Every organization needs to focus on these two aspects to attain success in its new product development process and become the most preferred organization for customers. The questionnaire helps to enable a better understanding of consumer opinions.
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Concept and product testing Marketing Essay
19 pages (4750 words) , Download 3 , Essay
Free
Executive Summary Concept testing involves conducting a research in the market for the product idea. It simply means testing the idea in the market among the people. The research is undertaken through the method of survey by forming appropriate questionnaire.
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Formal Written Report and a Creative Marketing Presentation for marketing mix Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
The report pays particular attention on the marketing activities adopted by the company to attract the target customers. The repot findings suggest that Olay has been a successful brand within its target market and the brand has been able to target the right segment, the females particularly of all age groups.
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Retail Marketing of Abercrombie & Fitch Marketing Essay
12 pages (3222 words) , Download 2 , Essay
Free
Abercrombie & Fitch is a US-based company that deals with clothing apparel. The company has outlets in various cities in the world including London. The growth of the company necessitated its expansion to foreign markets. It concentrated its activities in the United States but later directed its efforts to create other market outlets in the world.
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Circular Distributors Ltd Service Marketing Marketing Essay
12 pages (3442 words) , Download 2 , Essay
Free
It began by delivering leaflets and free product samples of fast-moving consumer goods (FMCG) from door to door. It launched a publication called “Emma’s Diary” which was co-produced with the Royal College of General Practitioners. One-third of revenues are from advertising, one-third from companies distributing products through gift packs.
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Marketing Tools and Operations of Philips Ltd Marketing Essay
17 pages (4646 words) , Download 4 , Essay
Free
Royal Philips Electronics is a global electronics company which is headquartered in Amsterdam, Netherlands. Originally the company was founded in the year 1891 in Eindhoven by Gerard Philips and his father Frederick but later got shifted. Philips has its presence in more than 100 countries and it employs over 122,000 across the globe.
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Marketing Management Principles, Practices and Religion Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
With the current evolution of the internet, there is adequate information regarding religion and its subsequent counterpart, politics. It is agreeable that politics offers the worst consumer experience about service, yet principles of marketing continues to devote themselves disciplinary to it (Claitors, 2003).
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