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Marketing Essays

Result for Subject Marketing:
19917 essays
Using Sports as a Key Promotional Vehicle. (Adidas) Marketing Essay
16 pages (4000 words) , Download 3 , Essay
Free
This paper will discuss promotion plan for a business aiming to use sporting as a key promotional vehicle to market sports equipment. Taking Adidas as a case study, this paper will explore how Adidas can use sports to market itself.
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Why has Tesco's loyal card scheme been successful where competitors' schemes have not Marketing Dissertation
9 pages (2250 words) , Download 2 , Dissertation
Free
Tesco’s Loyalty Card Scheme. Why has Tesco’s loyalty card scheme been more successful than its competitors? Owing to its success in recent years, Tesco has become one of the largest retailers of the world, fourth largest in the world and the largest one in the United Kingdom.
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Gucci: Fashion Marketing Strategies Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
Gucci has been consistently sticking to its brand values of providing a unique experience to the target market whether through its store environment, marketing communications, pricing or distribution strategy.
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Reviewing the Marketing Mix Based on Ironman and TransRockies Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
TransRockies Inc has been organizing for-profit events and is a copy of the event known as the TransAlps. The costs remain high for the event, it is the emotional commitment to the challenge that surpasses all prices. The marketing mix evolved over time, has consequently enabled the companies to recognize factors that can cost higher prices in return of the already present goods and services.
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Analysis of Small Business Marketing Assignment
16 pages (4000 words) , Download 4 , Assignment
Free
Table of Content Introduction 5 Literature review 6 Research methodology 9 Company Profile 11 Company Analysis 12 Political 14 Economical 15 Social-cultural 15 Technological 15 Environmental 16 Legal 16 Competitor analysis 16 a) Direct competitor: 17
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GREGGS Bakers. A Short-term Digital Marketing Communications Plan Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
GREGGS Bakers is a company with a very strong heritage. It has been in the food industry for almost 70 years. In its 70-years history in the baking industry, GREGGS Bakers has strictly adhered to its core competences of freshly baked items, value pricing, customer orientation and superior service.
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Principals and Values of Sustainable Marketing Marketing Assignment
12 pages (3378 words) , Download 3 , Assignment
Free
The Brundtland Commission in its report defined sustainable marketing as the marketing required to satisfy the present need without affecting the capability of future production. Sustainable marketing takes into consideration the preservation of natural resources and cultural beliefs. This report highlights the rationale of sustainable marketing and the challenges which are faced by companies.
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Communication Strategy of Thomas Pink Company Marketing Essay
10 pages (2713 words) , Download 2 , Essay
Free
Thomas Pink is a retail organization that offers a wider range of clothes for all demographics (Thomas Pink, 2012). The company operates retail outlets in principal cities and towns across the world and Europe. Among the products within the stock in the stores are shirts ties, leather products, and accessories that are offered to customers.
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Communication Strategy of Thomas Pink for the UK Market Marketing Essay
9 pages (2489 words) , Download 4 , Essay
Free
They opened their first store in Chelsea, London producing only shirts. This was followed closely by more stores across the UK as a part of its success story. Thomas Pink now has 75 stores worldwide and is backed by loyal and admiring customers; they’re looking to take it up another notch. Pink is now part of a French luxury brands group called LVMH.
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Marketing of Petrochemicals in a Global Economy Marketing Term Paper
22 pages (5839 words) , Download 2 , Term Paper
The Petro- Chemical Industry serves the energy needs of important global players. A customer-oriented marketing strategy will retain and increase the company’s current share in the local and international petrochemical products market segment. There were new petrochemical producing nations that had been set up to the local communities' needs.
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Effectiveness of Service Recovery for Customer Satisfaction Marketing Essay
11 pages (3951 words) , Download 2 , Essay
Free
Efficient and quick service recovery has been found to have a positive impact on customer loyalty and satisfaction in several kinds of research (Bowen and Chen, 2001). However, it has also been found that service recovery’s impact is mediated by several factors like the type of industry and the type of service failure that may have occurred.
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Business Models: A Strategic Management Approach Marketing Assignment
10 pages (2774 words) , Download 2 , Assignment
Free
In the recent past, organizations have adopted a way of increasing productivity when faced with economical, social, technological, or environmental changes and that is through change management. However, these organizations have resulted in marketing strategies as an addition to that. To achieve these marketing strategies an organization must identify and understand environment dynamic forces.
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Saudi Dairy & Foodstuff Company Marketing Case Study
17 pages (4250 words) , Download 18 , Case Study
Free
Executive Summary SADAFCO is a Saudi Arabia Company headquartered in Jeddah, Kingdom of Saudi Arabia (KSA). It was established in 1976 as a Danish Saudi Dairy Company Ltd. the company majorly deals with production of dairy products particularly white milk and tinned tomato products.
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Advertising campaign of an existing product/service on your choice Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
Cath Kidston is a UK based fashion brand which caters to the niche female market. The brand carries fashion accessories, bags, home improvement and fabric. The brand is known for distinctive floral designs which give out a fresh image of the brand and mainly attracts housewives, with a high household income.
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Innovation and Leadership Marketing Essay
16 pages (4000 words) , Download 6 , Essay
Free
Innovation is inevitable in the corporate world today (Howells 2005, p.1-7; Senior & Fleming 2006, p.1-12). The dynamic and uncertain environment that it operates in has challenged it to adopt innovation as a necessity. The question every corporate is left to answer is; what is it that we need to implement innovative strategies in our organization?
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MINI Marketing Competitiveness Marketing Essay
15 pages (3750 words) , Download 2 , Essay
Free
The product under consideration is the MINI car, which launched its new model in 2001. In addition to this model the company has the following brands of cars: New MINI, MINI One, MINI Cooper, Cooper S, Cooper D, MINI Convertible, MINI Clubman, and MINI Countryman. The pricing method used by the company to appraise its cars is “value-based pricing”.
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B2B Marketing Issue Marketing Essay
17 pages (4250 words) , Download 4 , Essay
Free
The environment of business is supposed to be undergoing a constant alteration which is making it tough for the companies to ensure their respective existence in the industry. This particular scenario is making it necessary for the companies to make alterations in their marketing strategies in order to cater to the varied requirements of the customers and also to acquire fresh customers.
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Green Estate Market Analysis Marketing Essay
9 pages (2824 words) , Download 3 , Essay
Free
Green Estate Ltd intended to enhance or make people’s lives better through the landscape. In this analysis, the paper provides a remit, which is a brief overview of the company in question. The remit provides a background of the company under study. The introduction section, which follows the remit, provides an overview of the whole survey.
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Consumer and consumption Marketing Essay
18 pages (4500 words) , Download 3 , Essay
Free
In this work, the author analyzes advertisement of Coke beverage by the Coca-Cola Company to establish the various aspects leading to dominance of the product in the market today. The issue of targeting a specific class in marketing and production of the Coke brand will be investigated and how the market responds to such strategic marketing.
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Sony Corporation Strategic Marketing Management Marketing Coursework
20 pages (5923 words) , Download 2 , Coursework
Free
Sony Corporation is one of the leading world’s electronic firms that deal with electronics, videos, video games consoles, and communications and information equipment for both the customer and professional markets. Sony, a leading firm in the rapidly changing digital appliance industry has continued to explore and establish new markets globally. 
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Evolution of McDonalds on the Indian Market Marketing Essay
18 pages (4536 words) , Download 3 , Essay
Free
The company which entered the Indian market in 1996 has since evolved within the market with its products and services demonstrating an increasing market share. Nonetheless, the company is subject to political, economic, social, and technological forces within the Indian business environment which shapes the direction of its growth.
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Marketing Mix Concept: Case of Triangle Creative Ltd Marketing Case Study
13 pages (3250 words) , Download 3 , Case Study
Free
Business-to-business refers to a method which is performed in between two businesses. Therefore, business-to-business marketing is a procedure between different business houses such as manufacturers, wholesalers, and retailers. Triangle Creative Ltd is an advertising agency which was founded by David Thorpe and Angela Brown in the year 1998.
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Counterfeit Products in the Luxury Retail Market Marketing Essay
11 pages (3346 words) , Download 2 , Essay
Free
Counterfeiting is rendered on the luxury commodities in regards to the different marketing actions concerning packaging, labeling, or trademarking the product to significantly replicate the original one. This strategy employed by the counterfeiters thus happens to populate larger parts of the global market for fashionable and luxury products.
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Retailing Coffee Brands in the UK Marketing Essay
10 pages (2709 words) , Download 2 , Essay
Free
The brands with chain market command over 3,000 outlets all over the country and a turnover exceeding £1.3b. It experienced an average growth of 4.4% for nearly a decade since the year 2000. The market extension has reached the smaller towns with more outlets being projected to be opened. The branded coffee shops are more visited.
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Apple - Internal Aspects, Financial Appraisal, and Porters Five Forces Analysis Marketing Essay
17 pages (5045 words) , Download 4 , Essay
Free
The smartphone and tablet industry is considered one of the rapidly developing industries in the world. Innovations in this industry are observed to take place more frequently rather than other industries in the current phenomenon. The sales and adoption of tablets and smartphones are further being determined by the high popularity of mobile phones.
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Critical Success Factor of the Nottingham Convenience Store Marketing Coursework
11 pages (7207 words) , Download 2 , Coursework
Free
The company oriental mart was first formed as an online market company that specialized in offering oriental careering services. They focused on delicacies from the oriental countries that included China, Korea, Singapore, Thailand, Japan, Philippines, Malaysia, and Singapore. The online retailer also diversified to offer other specialist products from the Asian continent.
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Mobile Phone Retailing in the UK Marketing Essay
9 pages (2797 words) , Download 2 , Essay
Free
A problem has appeared when reviewing the performance of the sector’s major competitors for the last quarter of 2011: not all of these firms publish their financial accounts and it was not possible to retrieve these figures through the organizations’ websites. However, where such information was not available, other websites, providing information on this issue, have been used as alternatives.
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Elephants and the Wind: Creativity Sparking Bigger and Better Ideas Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The ideas that become activated and put into place are often thought about for some time before they manifest. Sometimes, however, it is through creating as one works that some of the more interesting ideas begin to emerge.
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Global marketing strategy and product launch B&Q in Malaysia Marketing Essay
17 pages (4250 words) , Download 3 , Essay
Free
The expansion overseas is often considered as the most effective solution for firms that need to stabilize their performance, especially when these firms are established in highly risky or turbulent markets. In practice however, it has been proved that the effectiveness of such plan is depended on many factors; the experience of a firm in similar projects is of critical importance for the successful expansion of the firm in a new market (Albaum and Duerr 2008).
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Strategic audit of Asics Corporation Marketing Research Paper
12 pages (3000 words) , Download 5 , Research Paper
Free
After the First World War, a Mr Onitsuka Kihachiro started a small business; Panmure company to make basketball shoes in his Kobe hometown, and quickly gained popularity in manufacturing sports equipment. The 1966 Mexico design is among the most noteworthy designs by Onitsuka.s.
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MARKETING ESSENTIALS MARKETING PLAN FOR PIZZA HUT Marketing Essay
18 pages (4500 words) , Download 5 , Essay
Free
Table of Contents Contents Page No Introduction 04 1. Current Position 04 1.1 Short History 04 1.2 Growth Overview 04 1.3 Financial Overview 04 2. Mission Statement 04 3. Market Share Information 05
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Strategy of Dinner in the Sky Launching in Pakistan Marketing Essay
15 pages (4295 words) , Download 3 , Essay
Free
The restaurant holds offices in the United Kingdom at Guildford. The entity provides a dynamic experience by pulling the structure up in the air through industrial power cables, controlled by cranes that remain fixated on the ground. The aim of the restaurant is not only to provide a maximum adventure of dining in the sky.
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Marketing Strategy for Apples iMac Marketing Term Paper
17 pages (4491 words) , Download 3 , Term Paper
Free
This will help the company in bringing together all the basics of marketing for the purpose of ensuring that the objective of the promotion; that is entering a new market of the new innovation is achieved. The original iMac was the first-ever Macintosh computer not to have the FDD and to be fitted with a USB port.
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Cath Kidston Marketing Strategy for the U.S Hispanic Market Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
As Kidston, (1999) narrates in her book: “Vintage style: Creating a complete look for your home” Cath Kidston is named after its founder Catherine Isabel Audrey Kidston. The brand came into being in the year 1993 in the UK with a small shop in London. The store carried vintage style wallpapers, fabrics such as table clothes, quilts etc, junk furniture which was painted brightly.
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Corporate Governance and Finance Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
Apple Inc. was instituted in the year 1977 and is headquartered in California, United States of America. The paper then evaluates Apple’s compliance to the US market practice. Conclusively, the paper discusses the corporate governance practices of Apple Inc. and attempts to relate it to its performance in the Stock Exchange.
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Marketing Performance for Cadbury Marketing Essay
12 pages (3508 words) , Download 5 , Essay
Free
Cadbury is one of the largest confectionery organizations with an excellent portfolio of chocolate, candy brands, milk food products, snacks, and gums. It is presently possessed by Kraft Foods. The head office of the organization is situated in London of the United Kingdom but it operates in more than 60 diverse countries (Cadbury, n.d.).
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Church service: service marketing Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
This case analysis has developed possible new strategies based on the current challenges and the opportunities it has in that location. So, the overall study is about the repositioning of the church to overcome its present several constraints.
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China China Retail Management Analysis Marketing Essay
10 pages (3288 words) , Download 2 , Essay
Free
A business audit is an analysis of a select retail outlet's sample by collecting information and data on the sales, demographics, efforts at promotion, and other aspects of a retail business. Retail audits are usually specialized services offered by firms or individuals as subscription services. One sees a growing interest in Chinese and oriental culture.
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Internship Report - Agency operator Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Executive Summary Auto Rental services all across the world is a very lucrative business opportunity as it always caters to the basic needs of conveyance for a human being. The scenario and margin for doing this business in different countries across various locations is highly different in different cases as there are various kinds of diversified macro and micro economic factors as well as socio political factors that comes into play.
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The reasons for a growing consumer preference for branded jewellery in India Marketing Dissertation
24 pages (6000 words) , Download 2 , Dissertation
Significantly, the younger generation has more disposable earnings these days and they are ready to expend it on luxuries of preference. The younger citizens in their mid thirties and their seniors are normally prepared to buy branded jewellery.
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Marketing Strategies for Global Bikes Company Marketing Essay
11 pages (3035 words) , Download 3 , Essay
Free
Different elements of the macro-environment include demographic, economic, technical, natural, and political factors that tend to affect the business organizations like Global Bikes by a significant level. These aspects include the identification of the target market, setting marketing objectives, and the facets of marketing mix strategies of Global Bikes.
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Tesco PLC Product Launch Strategy in Kenya Marketing Essay
17 pages (4336 words) , Download 4 , Essay
Free
The audit of the company is provided including the company environmental analysis and the SWOT analysis is provided. The report goes further into describing the appropriate market plan that the company is to adopt in the launching of the new product in the newly identified country Kenya. The report concludes by highlighting the possible problems.
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Corporate Social Responsibility Marketing Essay
9 pages (2250 words) , Download 7 , Essay
Free
Corporate social responsibility (CSR) refers to the concept through which the organisations contribute for the betterment of the society and the environment. It is essentially a voluntary procedure and not necessarily every organisation takes measurable steps in this prospect.
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Current Reward Strategy of an Organization Marketing Essay
12 pages (3363 words) , Download 2 , Essay
Free
MI currently uses the extrinsic rewards strategy to compensate its employees for the contribution they make towards its viability.  Extrinsic rewards include direct compensation, indirect compensation, and non-financial rewards. Direct compensation includes a basic wage salary, bonuses based on performance as well as profit sharing.
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Development of Recorded-Music Industry Marketing Essay
14 pages (4240 words) , Download 2 , Essay
Free
The music industry comprises four broad segments songwriting and publishing, recording, live music, and artist management. The recorded music sector has been the dominant segment in terms of revenues since the introduction of music records, a situation that was enhanced further by consolidation which led to the emergence of four major conglomerates.
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How Retailers Can Achieve Good PR Coverage Marketing Essay
10 pages (2702 words) , Download 2 , Essay
Free
To effectively achieve this objective, the goodwill of the public is required. It is not just enough to provide the best goods at the best prices, but also quality services that would attract more customers. Ethical business practices, employee working conditions, and customer service can be the difference between profit and loss in any retail business.
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Brand Image Development Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The world of business is changing every day because customers have different demands and this makes businesses compete against each other. The biggest issue is how to elevate the significance of products to customers. They have to be more creative than their competitors; this will be reviewed with reference to a successful brand in the world.
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Clorox Bleach by Clorox Company Marketing Term Paper
12 pages (3265 words) , Download 2 , Term Paper
Free
The weakness of Clorox is that it is a small company concentrated only in a small region of the global market. SC Johnson on the other hand enjoys the strength of having its products all over the global market. However, they have a disadvantage in that they do not give back to the community and have limited customer loyalty.
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Major Concepts Influencing International Marketing Marketing Essay
10 pages (2925 words) , Download 3 , Essay
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Culture drives how people communicate and what they communicate. As international marketing communication has been of increasing interest, marketers have also developed an interest in advertising across markets and cultures. Globalization of markets may have resulted in the homogenization of needs, desires, and preferences.
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Carbon Tax. A&B Carboniferous Australian Company Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
A&B Carboniferous is an Australian Company that is involved in creating awareness about a tax that is newly introduced in Australia. The tax is regarding carbon, in which citizens are required to participate in giving the same. As a matter of fact, the whole issue of tax payment is still underway, and that is why the company is out to help in creating an immense awareness campaign.
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