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Advertising: Answers to Questions
Idea four: within the limits of the marketing budget, prizes and discounts can be given to those who are able to recommend the store pages to the most people, or a certain threshold number of people. Idea five: discount coupons and free merchandise can be tied to the social media pages as well, to be had if fans and customers interact with the store pages, via leaving their contact information for instance.
Since consumer media is the stage for advertising, promotions, and related marketing activities, the pattern of their consumption, use and geography have impact, are relevant inputs in the crafting of media plans. For instance, certain demographics use different forms of consumer media more than others, and so media plans should follow target markets where they are. Young people would be more likely to consume media from mobile platforms more than television for instance, so media plans targeting the demographic should focus on mobile and stress other traditional forms of media in lesser fashion. Similarly, different geographies are different in their consumption of consumer media, and so media plans have to take geographical differences as such into account.
The two websites compared are studies in contrast, and the differences are stark. From a visual perspective, thetruth.com is far more appealing, and the audience is readily apparent from the large visual images of young people in action, smiling and enjoying themselves in their natural environments, full of life.
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