Essays on Marketing Annotated Bibliography

Big Data Marketing: Engage Your Customers More Effectively and Drive Value.... Big Data Marketing: Engage Your Customers More Effectively and Drive Value.... Database Marketing: Theory and Practice.... ?Big Data Marketing: Engage Your s More Effectively and Drive Value.... The book, big data Marketing entails the position held by big data in Marketing.... However, she acknowledges that big data has greatly improved advertising and Marketing....

International Journal of Mobile Marketing, 6(2), 60-70.... International Journal of Mobile Marketing, 6(2), 60-70.... It soon expanded to cover other cities all over the world, and they stand at 56 (Baker, 2013).... In 2013, BarChick launched an app working on iPhones and Android with different functions....

Crossing the Line: The Collegiate Licensing Companys Overindulgent Attempt to Limit Small Businesses Online Marketing Techniques Based On Frivolous Claims of Trademark Infringement, Journal of Intellectual Property Law, 19(2), 517-543 ... Crossing the Line: The Collegiate Licensing Companys Overindulgent Attempt to Limit Small Businesses Online Marketing Techniques Based On Frivolous Claims of Trademark Infringement, Journal of Intellectual Property Law, 19(2), 517-543This article addresses the available efforts and attempts to limit the techniques of Marketing small businesses online regarding the trademark infringement claims....

Journalof Public Policy & Marketing, 19(1), 7-19.... Journal of Public Policy & Marketing, 19(1), 7-19.... The focus of this paper “Annotated bibliography: the impact of viewing television” was to determine the impact of viewing television on the development of language....

Privacy and ethical issues in database/interactive Marketing and public policy: A research framework and overview of the special issue.... Journal of Public Policy and Marketing, 19(1), 1-6.... These concerns have been compounded by the growth of online Marketing.... Such Marketing schemes have resulted in the Federal Trade Commission becoming involved and placing such activities under review....

The reason why the author has written this particular book is to really communicate with the business people so as to enable them to study and identify all the factors that have been outlined to The paper 'Principles and Practice of Marketing" is an intriguing variant of an annotated bibliography on Marketing.... The book also gives details about the success stories of the biggest 24; such as technology and success in Marketing their new goods....

Bonsu and Belk are authorities in the fields of consumer research because of their educational background and current employment status as professors in Marketing and business administration, respectively.... The Akan occupy almost the whole of south Ghana (Boateng, 2012, p.... 281)....

Exploring the implications of the internet for consumer Marketing.... Journal of the Academy of Marketing Science, 25(4), 329-346.... The internet and international Marketing.... This article evaluates the effects of adopting the internet in international Marketing.... It argues that the rapid commercialization of the internet has assisted a lot in international Marketing and research.... This article attempts to show that the internet provides a significantly different environment for international Marketing through advertising....

Indeed, it has in it several reports and studies that have been carried out on tobacco smoking and its impact.... On of the research contained in the website is an investigation of.... ... ... g carried out among the Irish teenage males made a conclusion stating that, “majority of the teenagers in Ireland is not able to stop smoking due to the fact that they are addicted to the nicotine, but are willing to quite smoking” (Web)....

K 2011, Marketing activities management in SMEs: An Exploratory Sudy, Human Systems Management, Volume 30, DOI 10.... he article aims to establish and compare the tendency of national-level and regional level sales managers to engage in the eight Marketing activities management systems.... A survey was conducted using questionnaires devised to measure the participation of sale managers in Marketing activities.... The article is relevant to my study since it focused on Marketing activities in Eastern business environments where Saudi Arabia is found....

Journal of Marketing.... The Marketing journal provides various perspectives that relate to the encounters individuals undergo when selling products.... The journal explores the role of fear in causing anxiety in so far as Marketing is concerned....

The article describes how the dairy queen retooled its Marketing campaign to attract the kids more; these are the children aged between 8 to 12 years whose behaviors are hard to be understood.... The author established that the tweens spend over 14 million dollars yearly as per the research conducted by the G WHIZ entertainment Inc; this is a New York based organization that is specialized in youth Marketing and it is working together with Grey worldwide.... A lot of spending that is carried out by the organization in Marketing its products is significant to dairy queen since they are predicting more flats sales in the year 2003 more than 2002....

It talks of the challenges involved in advertising, Marketing and recruitment strategies through the social media and also provides guidelines regarding the subject. ... The paper "Social Media for Business" considers books and articles concerning social media.... From the work entitled "A Perfect Remedy or Digital Snake Oil" it is clear that this study investigates the uses of social media by concentrating on Facebook in terms of their utilization in the businesses....

The article asserts that though public awareness of the environmental sustainability is undoubtedly growing, economic costs attracts concern of shifting to a greener economy.... The article also talks.... ... ... The article asserts that increasing carbon productivity infer that economic growth may possibly be sustained as emissions are minimized....

This annotated bibliography "Consumer Behavior: Implications for Marketing Strategy" discusses external factors that influence consumer behavior and how those factors impact directly or indirectly on Marketing strategies and trends of the organization.... Consumer Behavior: Implications for Marketing Strategy (7th ed.... illustrates some of the external factors that influence consumer behavior and how those factors impact directly or indirectly on Marketing strategies and trends of the organization....

uring their Marketing process, Phillip Kotler in this article indicates that firms adopt various Annotated bibliography Strategic Planning Dana O'D and Noah, F.... Mega Marketing.... (March—April 1986) During their Marketing process, Phillip Kotler in this article indicates that firms adopt various communication strategies in order to address the issues within the competitive environment.... Marketing myopia.... Harvard Business Review, (July—August 1960) Levitt, a scholar who is known as the founder of the modern Marketing, indicates that firms should not define themselves by their outputs but by they should orient themselves with customers' needs....

Linkedin Marketing: An Hour A Day.... towards building its Marketing structures to outshine its rivals in the market.... LinkedIn Marketing: An hour a day.... to enhance security-access controls together with the tools of securing corporate data stored particularly in its cloud servers....

Industrial Marketing Management.... Journal of Marketing.... The main focus is on the salespeople whose efforts in Marketing are the key influences of most of the developments and changes within the organization.... Journal of Marketing.... Industrial Marketing Management....

The paper "Marketing Channels and Logistics" describes the supply chain management practices adopted by the company.... Marketing Channels and Logistics Table of Contents Table of Contents 2 Element Annotated Bibliography 3 Element #2: Marketing Channels and Logistics 8 ... lement #2: Marketing Channels and Logistics ... Michelin has further adopted highly advanced technological measures in its overall Marketing process....

As a means of justifying this, the author indicates the total quality management should not be analyzed from Marketing standpoint until the point in time in which determinant metrics can in fact be engaged.... The paper contains the annotated bibliography of articles about total quality management for improving workplace performance such as "Management Science-Total Quality Management Interfaces: An Integrative Framework" and "Prescriptions for a service quality revolution in America" ....

It covers the important topics like Brand name products, Business names, Marketing and.... “Brands: The Logos of the Global Economy (International Library of Sociology)” is an interesting book by Celia Lury, about one of the most discussed subjects in the international context....

Organizations engaged in international business operation are required to apply an effective and strong communication skill for the successful Marketing of its products and services.... According to the authors, Marketing strategies such as promotion and advertisement need to be adequately aligned with the culture and value of the host country to draw the attention of the native customers.... It has been claimed that globalisation has created a greater requirement for the Marketing managers to accept different cultures for doing the business profitably....

This involves the use of expenditures relating to Marketing and attaining competitive advantage and how it features in the earnings management process.... The research indicates that earnings management is often induced by issues like competitive strategies and Marketing strategies.... This is because Marketing is a grey area that can be flexed in the period....

This means management must consider the local context when making vital decisions such as on strategy, hiring or Marketing.... Globalization means the international integration of various national economies into the world economy.... It includes all aspects of trade in products, services, transfer of funds, and movement of people....

She cites that the federal government is aware there is a problem with textbook costs and is doing several things to help students, including requiring publishers “disclose textbook prices to professors during the Marketing process” (7).... This paper contains an annotated bibliography on the topic of textbooks, their use, costs and prices for them....

This research paper evaluates market survey and Marketing strategies applied by Philip Morris in promotion of their leading brand, Marlboro.... With a clear delineation of aspects that characterize weak communication, such as one-way message conveyance, lack of dialogue, and legal limitations, this paper will....

The subculture requirements and beliefs dictate the consumer perception of the products in the market.... Different from this perception, the subcultures share.... ... ... Major subculture in Japan are controlled by the older population under the perception that they understand the cultural requirements of the community (Niu, Yung-Sung & Hsien-Tang 712)....

ositioning is a popular subject in Marketing and communications.... Any reader in any part of the world will find this book to be a priceless companion when studying corporate communication, Marketing communications, public relations, and organisational communication (Balmer & Podnar, 2013:38).... ostgraduate and undergraduate students undertaking courses in corporate communications and Marketing.... cholars and researchers who are keen on the fields of corporate communication and Marketing....

This paper "The Use of the Internet in the E-Commerce Activity" focuses on the fact that the Internet provides both small and large businesses equal opportunity toward global competitiveness, which includes strategies for Marketing, strategic planning, customer support, and employee relations.... Abdulla also suggests that internet usage increases Marketing opportunities and international sales, particularly in the introduction of online order and delivery systems....

Effective Marketing Strategies to Attract Business Visitors at Trade Shows.... They propose the participation in these events as an ideal Marketing strategy for the respective firms.... Effective Marketing Strategies to Attract Business Visitors at Trade Shows....

This paper may help marketers in shaping appropriate Marketing and innovation strategies.... Annotated Bibliography Ying Fan, Yixuan Li, "Childrens buying behaviour in China: A study of their information sources", Marketing Intelligence &Planning, (2010) Vol.... The findings of this study have implications in the retail and service Marketing sector.... Outcomes of this study are very important where the future of children's food Marketing and tackling issues such as obesity are concerned....

The paper contains the annotated bibliography of articles about American popular culture such as "Excessive Texting, Social Networking May Be Linked to Teen Health Concerns' and 'Marketing on Social Networks: Twitter, MySpace, and Facebook Demystified' .... More and more advertising and Marketing are happening on these websites because marketers are able to reach more people and are able to do so for a much cheaper price Social Networking in America: Annotated Bibliography ...

How it has benefited in Marketing and in healthcare management in some parts of the world.... This will be a good back up to use when addressing Yoga argument how it has helped in health care and in Marketing of by products and as a source of income to many.... This paper "Application of Yoga In Modern Medicine" explores how yoga and its aspects tend to benefit humans in terms of body relaxation and mental sensation....

The author recognizes the constant Marketing and promotional strategy adopted by the company as one of the reasons which have kept it competitive at a global level.... This work called "Walt Disney: Global Team Development" focuses on various articles concerning the ultimate success of Walt Disney Company....

It is also explained that the strength of the media in this field is felt through the creation of social media Marketing.... .... ... ... The paper "The Integration of Social Media into the Everyday Life" is a worthy example of an annotated bibliography on media.... Alvin, P, 2001, 'Omnipresent media hurts, helps children'....

Journal of Nonprofit & Public Sector Marketing.... The paper "Making Meaning on the Screen" is a perfect example of media annotated bibliography.... The article seeks to evaluate the role of the World Wide Web as an ideal public relations tool.... In this case, the study seeks to establish the role of the tools and applications enhanced by the World Wide Web in publications....

Journal of Economic Development, Management, I T, Finance, and Marketing, 5(1), 27-43.... This annotated bibliography "Global Change and Development" presents issues related to natural, social and economic issues that are related to global environmental change and how they affect relationships among developed and developing countries....

Asian culture has spread to western countries in the areas of entertainment and sports due to the Marketing and retail of these products.... The spread of pop culture as indicated by this article mostly takes a look at the spread of it due to Marketing and retail trades.... With the right Marketing technique, something can become a part of pop culture....

This paper presents technology which has become the answer to this question.... Today, much of interpersonal relationships are maintained over the MCT and often a few of them are made and maintained over them as well.... A friendship is born and brought up over the internet.... ... ... ... The following pages are an attempt to reveal the very same aspect of the influence of text messaging over interpersonal relationships....

ndustrial Marketing Management, 29.... “Issues in Supply Chain Management,” Industrial Marketing Management, 29.... This annotated bibliography "The Socially Responsible Supply Chain" talks about logistics strategies used in supply chain management that contributed to the variation of invented products, and increased consumer satisfaction....

Early diagnosis of lung cancer: Evaluation of a community-based social Marketing intervention.... The study results showed that social Marketing made most patients change their attitude through affirming that they would visit a practitioner and receive an X-ray process....

The author begins by noting that work-life is increasingly becoming an issue of concern in the workplace.... According to the author, the increased commitments and.... ... ... In her analysis, Lockwood noted that global competition; increased aging workforce and increased interest in family values, and personal lives are some of Human Resource-Annotated Bibliography al Affiliation Human Resource-Annotated Bibliography Lockwood, N....

It also provides a variety of different ideas for research as well as showing how to use it in Marketing, finances, management and accounting.... The paper contains the annotated bibliography of sources about the utility of the forensic sciences within the United States military such as "Qualitative research in education: An introduction to theory and methods" by Bogdan & Biklen and "The Research Process" by Bouma & Ling....

Gross presents a critical look at the accusation of capital punishment as a vehicle of punishment where innocent people are charged and sentenced to death.... In.... ... ... Gross contend that many people are wrongfully convicted for crimes or felonies they never committed.... In what is startling, Gross reveals that many wrongful convictions are a Wrongful incarceration – annotated bibliography of Learning: Annotated bibliography- Wrongful incarceration Gross, S....

In this article, the authors explore the relationships that exist between the efficiency of stock price, preference concerning finance source (private and public financing) and rise of capital markets in developing nations.... According to the authors, public financing becomes.... ... ... The authors further assert that the market size determine the value of public corporations....

This paper ''an Annotated Bibliography'' discusses the bibliography that gives a summary of each of the entries.... One of the book contains poems that are accompanied by pictures to enhance and enforce the message.... It talks about being an African American.... ... ... ... The home of the trolls have some scary creatures and thus qualifies the story to be an excellent fantasy story....

This paper is an Annotated Bibliography on Fashion.... There is short article focused on various sources, gives a phenomenal prolog to terms and ideas utilized as a part of depicting fashion, fashion cycles, and the sensation of fashion as a rule.... Cunnington follows the historical backdrop.... ...

In the paper “Annotated Bibliography in Social Work” the author analyzes Tuckman's model.... The purpose of Tuckman's model is to explain the dynamics of groups.... There are four stages to Tuckman's model that all groups proceed through.... These stages are: Forming, Storming, Norming, and Performing....

This paper ''Action Research Annotated Bibliography'' tells that the focus was on developing a competence-based approach that could be used in clinical education; it explores the role that the facilitator of an action research study takes in examining the concepts under investigation.... ... ... ...

Nonfamily Living and the Erosion of Traditional Family Orientations Among Young Adults.... American Sociological Review 51.... (1986): 541-554.... Print ... ... his book posses as an introduction of its kind, it is.... ... ... The author's collective poetic voice brings personal warmth and a human perspective to the discussion of literature, adding to students' interest in the reading and the love for stories and poetry....