Social Media for Business - Annotated Bibliography Example

Running Head: SOCIAL MEDIA FOR BUSINESS Annotated Outline The paper presents an annotated bibliography for the topic of social media for business. ISACA, 2010, Social Media: Business Benefits and Security, Governance and Assurance Perspectives, An ISACA Emerging Technology White Paper, Web, Retrieved on July 1, 2012 The website belongs to the ISACA, which is a global provider of knowledge, certifications and education in the Information System to its customers. It discusses the concept of social media, its impacts and business benefits to the customers. It also mentions the risks, privacy concerns and strategies of utilizing the social media tools in the businesses. Josh Gordon, 2010, The Coming Change in Social Media Business Applications, A Whitepaper Survey, Web, Retrieved on July 1, 2012 The whitepaper talks about the shifting use of the social media by the business organizations. It looks into the ways in which the leading businesses use the concept of social media to maintain its customers, sales and other operations. It also observes the business applications of Twitter and other social networks on the internet platform. Patrick R. Dailey, 2009, Social Media: Finding Its Way into Your Business Strategy and Culture, The Linkage Leader, Web, Retrieved on July 1, 2012 In the article, the writer discusses the historical roots of the social media along with its various types and the involvement in the mainstream businesses and communication systems. The research also provides the usage of social media as an element of different strategic plans in the business organizations. SAS, 2010, The New Conversation: Taking Social Media from Talk to Action, The Harvard Business Review, Print. The article examines the influence of the social media and the attitudes of the business organizations towards its integration into their business activities. It looks into the current usage of social media, the effectiveness of various social media tools and its future applications and anticipations. A broader vision of the social media and its business impacts can be adopted by this article. Mark Nicholson, 2012, Innovation Approaches: Building a Social Business from Within, ENT Practice Reviews, Print. The article is taken from a peer reviewed journal for the entrepreneurs and provides a broad spectrum regarding the role of social media in entrepreneurship. It observes the social businesses, their benefits and the features in the current and future society. Phil Bradley, 2010, Be where the conversations are: The critical importance of social media, Business Information Review, SagePub. The writer discusses the insufficiency of the organization’s personal website for the source of information towards its customers. The article highlights the growing significance of the social media, such as facebook and Twitter as a major tool of information for the customers globally. This article provides a good knowledge of the integration of the social media into the business activities. Sabine Tan, 2010, Facts, opinions, and media spectacle: Exploring representations of business news on the internet, Business Information review, SagePub. In the article, Sabine Tan discusses the vitality and growing importance of the various news media such as Bloomberg and CNBC in keeping the business organizations productive and efficient. It provides an analysis of the construction of relationships and identities across various networks and media. Tisha Freer, 2011, Social media gaming – a recipe for employer brand success, Strategic HR Review, Vol. 11 Issue:1, pp.13 – 17 The article seeks to describe the integration of social media and its influences on the organization. For this purpose, it illustrates the concept with the case of Marriott International which had launched its facebook in the year 2011. Through the management of the virtual kitchen, the research illustrates the contributions of the social media in all types of businesses. Kirk Hazlett, 2012, Everywhere: Comprehensive Digital Business Strategy for the Social Media Era, Journal of Product & Brand Management, Vol. 21 Iss: 4, pp.301 – 303 The writer in the article talks of the presence of social media everywhere and in every profession. Kirk highlights the significance of the era of social media and its talks of its positive influences over the personal and professional phases of the people in the society. Erik Qualman, 2009, Socialnomics: How Social Media Transforms the Way We Live and Do Business, John Wiley & Sons, Inc. Print. The book discusses the behaviours in the social and business environment which have aroused due to the prevalence of social media. It considers the talks that are conducted for the Generation Y and Z in connection with the social media and glimpses on the success of some of the global leaders due to the influence of social media. Rita Safranek, 2012, The Emerging Role of Social Media in Political and Regime Change, Proquest. The article discusses the effects of social media on the business environment in a detailed manner. It holds social media and web 2.0 responsible for the present and future success of various leading global businesses. IBE, 2011, The Ethical Challenges of Social Media, Institute of Business Ethics, Web, Retrieved on July 1, 2012 This is a briefing which aims to make the society aware of the ethical challenges which are presented by the social media to various businesses and companies. It talks of the challenges involved in advertising, marketing and recruitment strategies through the social media and also provides guidelines regarding the subject. Jack Molisani, n.d., Social Networking for You? Web, Retrieved on July 1, 2012 This article describes the way to utilize social media and its applicability to the business environment. It analyses the fact whether the social media is a passing fad and mentions it as a “must” for the owners and consultants of the businesses. At the bottom-line, the article discusses the relevance of the social media for the captive employees as well. Angel Butler, Annie Densley, Susie Seltzer, Teresa Kunz, n.d., Social Media and Business: A Perfect Remedy or Digital Snake Oil, Web, Retrieved on July 1, 2012 This study investigates the uses of social media by concentrating on Facebook and Twitter in terms of their utilization in the businesses. It also talks about the ways in which the local businesses and their usage of social media compare to the national businesses. Read More