We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

The Value of Social Media for Business: An Overview on the success of companies using social media platforms - Dissertation Example

Comments (1) Cite this document
Summary
The Value of Social Media for Business: An Overview on the success of companies using social media platforms Student ID: Course: Professor: Word Count: 4,784 Outline Outline 2 References 25 Introduction The proposed methodology is to analyze the various contribution of social media network in the growth of a company…
Download full paperFile format: .doc, available for editing
Polish This Essay94.9% of users find it useful
The Value of Social Media for Business: An Overview on the success of companies using social media platforms
Read TextPreview

Extract of sample
"The Value of Social Media for Business: An Overview on the success of companies using social media platforms"

Download file to see previous pages It is a rage now, for companies to constantly share information related to their products to the potential customers through these channels and it has been seen quite effective too. Some of the corporate gurus encourage this and often claim that this is an excellent platform for the visibility of any business. The aim in this paper is to highlight these facts through a rigorous study and the work is supported by some prominent books and websites. This paper is divided in to ten section where it is initiated by the chore objective of a business, and that is to get customers, followed by an introduction about the concept behind ecommerce and its evolvement over decades from ecommerce to social commerce and social media networks, reasons to support the participation on such platforms, pros and cons of this system of communication, eventually it moves on to the motive of this paper and that is to highlight the value of social media network in the growth of a company. The paper also presents some facts and figures pertaining to the study. Further an observation and conclusion is also added in the paper along with the references. Company needs ‘People’/ Customers E Commerce to Social Commerce Every business needs customers and every successful company wants to reach out to the potential customers by promoting their products using a medium and providing good service to their customers. Electronic Commerce is a term which is referred to a process of purchasing and selling of products using an electronic device or system. It began in the early 1970’s while E Commerce in its initial stage was referred to as a process which executed the transaction commercially and it was carried out by technologies like EDI (Electronic Data Interchange) and EFT (Electronic funds Transfer). This technology existed in the 1970’s and was widely used by Banks and other money exchange companies (“History of Commerce”). Figure 1.1 will project the evaluation of E Commerce. Fig1.1(“New Media”) - Year Events 1984 EDI, or electronic data interchange, was standardized through ASC X12. This guaranteed that companies would be able to complete transactions with one another reliably. 1992 CompuServe offers online retail products to its customers. This gives people the first chance to buy things off their computer. 1994 Netscape arrived. Providing users a simple browser to surf the Internet and a safe online transaction technology called Secure Sockets Layer. 1995 Two of the biggest names in e-commerce are launched: Amazon.com and eBay.com. 1998 DSL, or Digital Subscriber Line, provides fast, always-on Internet service to subscribers across California. This prompts people to spend more time, and money, online. 1999 Retail spending over the Internet reaches $20 billion, according to Business.com. 2000 The U.S government extended the moratorium on Internet taxes until at least 2005. When the popularity of internet grew by the year 1993 and it was made commercial and available to general public, it actually took 4 years in developing the protocols of security like DSL and HTTP that eventually made it possible for the users to access the internet with rapid speed as well as an internet connection to be persistent. By the end of the 20th century; the technological advancement took a rapid turn and millions of companies’ ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Value of Social Media for Business: An Overview on the success of Dissertation”, n.d.)
Retrieved from https://studentshare.org/business/1403713-social-media-and-business
(The Value of Social Media for Business: An Overview on the Success of Dissertation)
https://studentshare.org/business/1403713-social-media-and-business.
“The Value of Social Media for Business: An Overview on the Success of Dissertation”, n.d. https://studentshare.org/business/1403713-social-media-and-business.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
br
bradtkecayla added comment 4 months ago
Student rated this paper as
The topic of "The Value of Social Media for Business: An Overview on the success of companies using social media platforms" was hard to find. I spent too much time to find it. Here at StudentShare, I got the best sample. Many thanks!
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
The influence of Social Media on Customer Relationship Management: Critical Factors for Customer Engagement
The paper operates mainly based on research questions which can be stated as follows: What are the important reasons for social media integration with CRM? How has the social media revolution affected CRM? What do customers want in the age of social media and what is possible for business to satisfy customers? How can firms benefit from customer engagement with social media?
42 Pages(10500 words)Dissertation
Social Media Marketing in the European Football Industry
The discussion seeks to answer the questions: Do the clubs use e-marketing techniques to engage fans? To what extent are these techniques useful in increasing revenues of the clubs? How frequently do clubs interact with their fans? What is the impact of branding and brand value on fan preference? What is the role of social media in e-marketing within the European football clubs?
93 Pages(23250 words)Dissertation
An investigation of the financial business models adopted by social networking companies: a case study of Twitter Inc
The discussion seeks to answer the questions: How do Twitter users interact with Twitter advertising and how would they interact with other revenue strategies? How effective is the advertising strategy of Twitter at gaining revenue from users and providing value to advertisers? How does Twitter’s revenue strategy compare to the other potential social network revenue models that are available to it?
50 Pages(12500 words)Dissertation
Social Media and Brand Reputation
The popularity of the social media is evident but companies have no control over the content and the information flow through the social media platform. Brands are facing increasing pressure to engage customers and contribute to online media channels. However, given its interactive nature, social media also provides individuals with the power to damage brands in an instant.
48 Pages(12000 words)Dissertation
The impact of social media on brand image of UK coffee shops
They are found to be increasing their sales as well as revenues with the effective implementation of social media strategies. Along with this, companies have also been learnt to be implementing social media networks for the purpose of escalating brand awareness and likewise improving brand image.
64 Pages(16000 words)Dissertation
The impact of social on the fashion luxury consumer
In this research study, scientific approach has been adapted by the researcher to accomplish the aims and objectives of the study. Maylor & Blackmon (2005) have defined the scientific approach as things that are measureable, can also be understandable.
61 Pages(15250 words)Dissertation
Social Media - Pr practice modernised
37 Pages(9250 words)Dissertation
Social Media Companies
This paper will shed more light upon the cons and how companies need to be very careful. The unrest in the middle-east was the result of a Facebook page for which Mark Zuckerberg was sued. The Facebook page was also removed but much damage has been done and it was already too late.
4 Pages(1000 words)Essay
The role of Social Media as a mode of Market Communication in the U.K
.0 Research Methodology 21 3.1 Introduction 21 3.2 Research Philosophy 21 3.3 Research Approach 22 3.4 Research Design 22 3.5 Data Collection Methods 23 3.6 Sampling 23 3.7: Questionnaire Formulation 24 3.8. Ethical Considerations 24 3.9: Strengths and Limitations of the Methodology 24 3.10: Summary 25 Chapter 4.0 Findings and Analysis 26 4.1 Introduction 26 4.2 Survey Analysis 26 4.3: Summary 35 Chapter 5.0 Discussion 36 5.1: Introduction 36 5.2: Discussion 36 5.3: Summary 39 Chapter 6 Conclusion and Recommendations 40 5.1 Introduction 40 5.2: Conclusion 40 5.3: Recommendations for Social Media 42 5.4: Recommendations for Future Research 42 5.5: Summary 42 BIBLIOGRAPHY 43 CHAPTER-1: INTRODUC
40 Pages(10000 words)Dissertation
Impact of social media on marketing
The function of marketing has evolved from a one-way functional discipline to an interactive process. The effectiveness of marketing is determined by how marketers are able to reach out to the consumers. The advent of technology has redefined the way communication and interactions take place between marketers and consumers.
33 Pages(8250 words)Dissertation
Let us find you another Dissertation on topic The Value of Social Media for Business: An Overview on the success of companies using social media platforms for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us