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Revised Annotated Bibliography Lecturer Warbington, L. T. . Crossing the Line: The Collegiate Licensing Companys Overindulgent Attempt to Limit Small Businesses Online Marketing Techniques Based On Frivolous Claims of Trademark Infringement, Journal of Intellectual Property Law, 19(2), 517-543This article addresses the available efforts and attempts to limit the techniques of marketing small businesses online regarding the trademark infringement claims. The article also reflects on the integration of internet on trademark issues.
There is an intense discussion of Lanham Act protecting both consumers and owners from product infringement. Adaileh, M. J. (2012). An Empirical Study of Internet Use in Saudians Small and Mediums Enterprises, Asian Social Science, 8(3), 169-191. This article talks about mechanisms of employing the Internet as a tool in addressing critical issues affecting SMEs in Saudi Arabia. The article mentions issues such as rapidly changing market environment, increased consumer demand for quality, increased global competition, increased partnerships between small and large/intermediate businesses, and growing need for instant access to business information from multiple sources.
This article primarily assesses the current level of Internet usage as a tool of business by SMEs forming the basis for earlier studies. García, M., & Díaz, A. (2010). Usable and accessible websites in SMEs. Challenges for the future, Revista Latina De Comunicación Social, 13(65), 1-16. This article addresses the usable and accessible websites in SMEs despite the advancing competitive environment where a prominent place has been occupied by the internet. The article talks about transferring a brand to the online environment from an offline environment as an issue to companies.
The article also talks about how to ensure websites are accessible and usable in order to enhance web navigation and enable brand communication as well as improve the image of the company. This article presents the findings of a study that measured the degree to which medium and small enterprises employ accessibility and usability as a pillar that supports brand to communicate with other audience online.Kling, R., Auger, P., & Gallaugher, J. M. (1997). Factors Affecting the Adoption of an Internet-Based Sales Presence for Small Businesses.
Information Society, 13(1), 55-74This article addresses the factors that affect internet based sales adoption by SMEs. The article asserts that the internet doubles every year and spans the globe in which the exchange of digital data is carried out. The article also talks about the coverage which is relatively understood concerning the effect of the internet in the popular press. This article also reports investigation of an exploratory study examining crucial concerns around internet usage in emerging SMEs.
It describes how SMEs develop and use internet, explores factors motivating companies to invest in e-commerce, and assesses the significance of the benefits of electronic commerce. The article also addresses the barriers preventing small businesses from developing their on-line presence.Kryder, C. L. (2010). SOCIAL MEDIA. Build a Business Community with Biznik. AMWA Journal: American Medical Writers Association Journal, 25(3), 133. This article addresses the benefits of familiarization with the website Biznik at www.biznik.com.
The article also talks about the founders Lara Feltin and husband Dan McComb who describes the site as a community of entrepreneurs and small businesses that assist one another to succeed. This article also talks about a combination of online social networking and creating and attending offline events promoting collaboration, networking and education.Alamro, S., & Tarawneh, S. A. (2011). Factors Affecting E-Commerce Adoption in Jordanian SMEs. EuropeanThis paper addresses the findings of an investigation of organizational, environmental and technological factors that influence electronic commerce adoption in SMEs in Jordan.
The paper clarifies the most significant issues of business that face organizations. In addition, the paper discusses the responses of electronic commerce to the business pressures mentioned. The paper also discusses the organizational factors that affect the adoption of electronic commerce in SMEs and the attitude of employees and CEOs on the same. ReferencesAdaileh, M. J. (2012). An Empirical Study of Internet Use in Saudians Small and MediumsEnterprises,Alamro, S., & Tarawneh, S. A. (2011).
Factors Affecting E-Commerce Adoption in JordanianSMEs. European Asian Social Science, 8(3), 169-191. García, M., & Díaz, A. (2010). Usable and accessible websites in SMEs. Challenges for thefuture, Revista Latina De Comunicación Social, 13(65), 1-16. Kling, R., Auger, P., & Gallaugher, J. M. (1997). Factors Affecting the Adoption of an InternetBased Sales Presence for Small Businesses. Information Society, 13(1), 55-74Kryder, C. L. (2010). SOCIAL MEDIA. Build a Business Community with Biznik.
AMWAJournal: American Medical Writers Association Journal, 25(3), 133.Warbington, L. T. (2012). Crossing The Line: The Collegiate Licensing CompanysOverindulgent Attempt To Limit Small Businesses Online Marketing Techniques Based On Frivolous Claims Of Trademark Infringement, Journal Of Intellectual Property Law, 19(2), 517-543
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