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Revised - Annotated Bibliography Example

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T. (2012). Crossing the Line: The Collegiate Licensing Companys Overindulgent Attempt to Limit Small Businesses Online Marketing Techniques Based On Frivolous Claims of Trademark Infringement, Journal of Intellectual Property Law, 19(2), 517-543
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Download file to see previous pages... This article talks about mechanisms of employing the Internet as a tool in addressing critical issues affecting SMEs in Saudi Arabia. The article mentions issues such as rapidly changing market environment, increased consumer demand for quality, increased global competition, increased partnerships between small and large/intermediate businesses, and growing need for instant access to business information from multiple sources. This article primarily assesses the current level of Internet usage as a tool of business by SMEs forming the basis for earlier studies.
This article addresses the usable and accessible websites in SMEs despite the advancing competitive environment where a prominent place has been occupied by the internet. The article talks about transferring a brand to the online environment from an offline environment as an issue to companies. The article also talks about how to ensure websites are accessible and usable in order to enhance web navigation and enable brand communication as well as improve the image of the company. This article presents the findings of a study that measured the degree to which medium and small enterprises employ accessibility and usability as a pillar that supports brand to communicate with other audience online.
This article addresses the factors that affect internet based sales adoption by SMEs. The article asserts that the internet doubles every year and spans the globe in which the exchange of digital data is carried out. The article also talks about the coverage which is relatively understood concerning the effect of the internet in the popular press. This article also reports investigation of an exploratory study examining crucial concerns around internet usage in emerging SMEs. It describes how SMEs develop and use internet, explores factors motivating companies to invest in e-commerce, and assesses the significance of the benefits of electronic commerce. The ...Download file to see next pagesRead More
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