The Role of Tobacco Advertising and Promotion - Annotated Bibliography Example

Task: Annotated bibliography of Tobacco Advertising Goldberg, Marvin. Davis, Ronald. & O’Keefe, Anne. The role of tobacco advertising and promotion: themes employed in litigation by tobacco industry witnesses, Tob Control 15 (2006) 4. http://tobaccocontrol.bmj.com/content/15/suppl_4/iv54.full Goldberg, Ronald, & O’Keefe (1), illustrate the key elements entailed in advertising tobacco using verification from allied observers. Their research sources information from already obtained data on tobacco consumption among populations. The authors’ set out to provide evidence linking various actions of marketers to tobacco consumption. It finds out that tobacco advertising has less impact on the market. Chances of tobacco companies influencing the market fully are limited, due to regulations in place on merchandising their products. Furthermore, the companies have followed the requirements of the law in advertising of their products. However, the marketers do not track youth habits on tobacco usage. They intend to establish a trend in the market with regard to activities of companies through promotions. The technique might result in distortion of facts, as current trends in advertising are not clearly illustrated. The openness in the global market will make it difficult to highlight what causes variance in consumption of tobacco in a given region. Companies can use this data to strategize on marketing when the findings are factual. Using this report, law enforcement authorities are able to set guidelines that encourage ethical practices in tobacco use. Ethical debates on tobacco advertising have raised tension among stakeholders involved as evident in this report. Goldberg, Ronald, & O’Keefe conducted their research with assistance from academic experts of which their credibility on tobacco research is questionable. The research has a bias since they concentrate on using their knowledge that is not similar the exact situation on the market. The findings raise arguments from their outcomes not being the exact expectation as set out when conducting the research. Those affiliated with the tobacco industry actions portray their arguments in a selective manner when analyzing companies’ responsibilities. The source can be less relevant due to changes in times from when the research took place. Gilpin, Elizabeth. White, Martha. Messer, Karen. & Pierce, John. “Receptivity to Tobacco Advertising and Promotions among Young Adolescents as a Predictor of Established Smoking in Young Adulthood.” American Journal of Public Health 97. 8 (2007): 1489-1495 http://ajph.aphapublications.org/doi/full/10.2105/AJPH.2005.070359 Gilpin, White, MS, Messer, and Pierce, who are authors with the cancer prevention program, investigate whether receptivity exists in consumption among youths because of marketing campaigns. Variation in data makes a conclusion on the results obtained from their research. Their findings will indicate a specific trend in six years according to Gilpin et al. Challenges in data collection might have been underestimated in this case. Longitudinal cohorts for youths of different ages were used in this research. The report concludes that consumption is influenced in a given time period by several campaigns of which in this case was between 1993 through to 1999. The groups identified themselves with specific cigarette adverts they considered cool. The report alludes that campaigns have an impact in tobacco use within populations like a favorite cigarette advert. Research has to be conducted for a long period prior to making a concrete conclusion for a survey conducted. This technique for research can be confusing when analyzing data because variation in consumption can be from a combination of factors and not only advertising. The research has a bias by not employing current techniques in data collections. They conclude that marketing has upbeat impacts leaving out chances that it can influence a product negatively. Exposure of adolescents to tobacco has influenced their consumption for tobacco products. The report insists that exposure enhance chances of smoking which is not factual in the contemporary society. They assert the demand for cigarettes increased because of campaigns by companies. Marketing has influence to adolescents’ consumption trends in the age bracket of 18-21 years. This research would have been substantive in by means of mixed methodology techniques for data collection. The entire author’s wrote this article, this could lead to compromise on essential elements obtained in the researcher’s individual view/findings. It forces for collective reasoning which creates a bias in scientific works. Lovato, Chris. Watts, Allison. & Stead, Lindsay. Impact of tobacco advertising and promotion on increasing adolescent smoking behaviors. Cochrane Database of Systematic Reviews, 10, 2 (2011): 11 According to Lovato, Watts, & Stead (1), companies advertises with the sole aim of increasing its profit share in the market. They assert that teenagers are influence by campaigns of tobacco companies. Massive expenditures are due to companies creating adverts that are more appealing to the youths. The report should have highlighted much on health issues affecting the population instead of analyzing financial impacts of tobacco campaigns. The research alludes that tobacco consumption affects everyone either directly or indirectly in developed countries. Lovato, Watts, & Stead intend to find out the impacts exposure can result to among teens. According to Lovato, Watts, & Stead intervention is necessary to curb the harmful effects of tobacco consumption. Sampling even non-smokers who might not give necessary report to these findings bias the research. The study uses follow up techniques that are very critical when analyzing data for future use. There is a challenge in evaluating cultural and other effects that might determine the rate of consumption. There are cases where they use data already obtained from other studies in their research. They rely on already published information that can easily become obsolete due to the dynamic nature of markets. It asserts that promotions have sublimed impacts on tobacco consumption it further asserts that bans are not the strategy for use curbing consumption. The author is opinionated while not giving suggestion on the best method for curbing tobacco effects from its users. According to Lovato, Watts, & Stead the trends will not change any time soon by putting in place laws and regulations. In the United States, consumption is attributable to several factors that cannot be analyzed using one research method. This report lacks credibility by employing research strategies much dependent on other integrity. Conclusion The use of tobacco in societies is attributable to various factors such as marketing campaigns. Companies’ initiatives like advertising have direct impacts on the demand for cigarettes in the market. Measures should be in place to monitor harmful trends likely to happen as a resultant of companies marketing strategies. Tobacco consumption has existed for a while regardless of promotions in the market. Works Cited Gilpin, Elizabeth. White, Martha. Messer, Karen. & Pierce, John. “Receptivity to Tobacco Advertising and Promotions among Young Adolescents as a Predictor of Established Smoking in Young Adulthood.” American Journal of Public Health 97. 8 (2007): 1489-1495 http://ajph.aphapublications.org/doi/full/10.2105/AJPH.2005.070359 Goldberg, Marvin. Davis, Ronald. & O’Keefe, Anne. The role of tobacco advertising and promotion: themes employed in litigation by tobacco industry witnesses, Tob Control 15.4 (2006) 1 http://tobaccocontrol.bmj.com/content/15/suppl_4/iv54.full Lovato, Chris. Watts, Allison. & Stead, Lindsay. Impact of tobacco advertising and promotion on increasing adolescent smoking behaviors. Cochrane Database of Systematic Reviews, 10, 2 (2011): 11 Read More