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How Children Effect the Buying Habits of Their Parents - Annotated Bibliography Example

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The paper "How Children Effect the Buying Habits of Their Parents" aims to analyse children's impact on innovation, practical decision making. It is a diary study in which fourteen parents describe their experiences with regard to the topic of interest over a two weeks period…
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How Children Effect the Buying Habits of Their Parents
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Download file to see previous pages The study unveiled that Chinese Children consider television commercials as an important and critical information source for their new products. However, they take a lot of interest in interpersonal information sources as well. In this way, parents hold a lot of importance to them as they consider their parents to be the holders of the most credible information.
The purpose of this journal is to investigate the parent perception of the influence of children when it comes to their food purchasing decision. It discusses why parents do not always buy healthy food products for their children.
In this study, qualitative analysis was done .301 questionnaires were distributed through a local primary school in Dundee. Of the 301 questionnaires, 143 were returned back. The study found that most children do affect their parents in their purchasing decision. Around 86% of the respondents admitted that they would give in to their children’s demands. Parents were well-informed of health-related issues and claimed that they would regularly purchase healthy food products for their children. However, on their children’s insistence, they would also buy them unhealthy food at times.
The study was an exploratory study. It carries the limitation of generalisability as it was restricted solely to Dundee. More research needs to be conducted to get a perspective of other UK studies. The practical implications of the study are very important to understand. It suggests that parents tend to give in to their children’s demands. This means that it is very important to convey the importance of eating healthy for children. The paper provides insight into various other factors that influence and play a pivotal role in shaping the buying behavior of parents through children,
Ike-Elechi Ogba, Rebecca Johnson, "How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry", Young Consumers: Insight and Ideas for Responsible Marketers, (2010) Vol. 11 Iss: 1, pp.77 – 89 ...Download file to see next pagesRead More
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