Advertisement for Children by McDonalds - Essay Example

Positive results had proven the method of advertising and its influencing power behind essential decisions that made an impact on children’s buying habits, such as what they like and what next they are willing to look.

This is how advertising changes children’s likes and dislikes when they get educated by pure attraction in which the message is pretty much focused, concise, and to the point. Let’s have a look at the case study of what advertising can do to make it (No turn into Yes).
Case study advertisement for children by MacDonald’s:
Children are the most powerful influence in the parent’s buying life cycle; this is what Mac Donald’s the most successful fast-food chain describes the children's buying habits and the choices they make between their primary and secondary.

Macdonald’s advertising mission is to deliver quality food with full ranges of meals designed & packaged in a rich quality, but especially for Kids, from the age of (5 – 10) in which the key attraction is magical Clown, behind the storyboard, which appeals to the children to divert their attention towards not what actually they want as a primary need Such as (food intake), which turns in to secondary needs such as (quality food with a fun).

McDonald’s had increased their market share by double the number’s in the past recent years due to an increase in popularity amongst the children by offering kids meals, and fun meals with the ingredients that suit the best along with the attractive packaging with a welcome gift (toy), which turns their face into a smile while experiencing the jumping castle or the kids play area so that the parents can experience the peaceful meal with a quality of food.

Don’t claim to be the market leader just because your BIG, it will lead you to defeat you never know your competitor claim to be even bigger than you are, always’s be the leader in the category and by remaining number in people's minds. (Phillip Kotler Marketing Guru)

McDonald’s had never claimed to be the market leader in the fast-food industry but specifically in the children's market share.
Children are the most sensitive element in the parent’s life, parents think of the food they look for quality food, that not just fills space but adds value to their children’s lives in terms of fun and joy.
According to the research children’s are the most difficult market to reach in which the advertisers are keen to make all messages the simplest, straight, with attractions such as funny character’s to make them understand the value for emotion’s rather a value for money.
To conclude:

There is no best way of managing things it all depends on the tools we have and how to utilize them, according to the need. (Contingency theory Joan Woodwards)
Where we see advertising for kids are essential, we might face difficult results at the same time such as (changing behavior) might affect loyalty factors and might lower emotional values, to keep it balanced advertising plays a vital role to build and sustain positive feedback in terms of market share and return on investment.
We have to realize the fact that market changes, economy changes, even the children age changes so as their choices, needs, habits, style, and the environment changes to keep it well-connected advertising brings the new wonders’ and the reasons which maximize the ratio of influence towards hope turning in to revenue.

No wonder brands like Levi’s, coke, and Dell spends millions, on advertising not to declare they are number one, but to stand in people's mind as number one by penetrating and advertising for recall factors and to fill the competitor gap.
McDonald's had invested in the teenage market and which make them stand out when it comes to kids’ meals and paid back well. Read More