Otaku: Japans Subculture and How Youth Creates Its Own Alternative Markets - Annotated Bibliography Example

The youth have become more vibrant in creating their own market requirements brands. For instance, the development of the Otaku has a significant effect on the adolescent market preference. The otaku culture is mainly associated with animation and video games. From the culture, there is the increased consumption of technology. This is different from subcultures controlled by the older population. Generally, the Japan market consumption of digital technology is significant. This trend has been majorly influenced by the Otaku culture.

The article provides information collected from 105 correspondents. The correspondent are youth. From the date collected, the youth in Japan depict an obsessive requirement of games and comics (Niu, Yung-Sung & Hsien-Tang 714). This is mainly influenced by the otaku culture preferences. The article provides statistical data on consumer feedback in preference to consumption of otaku related media. The main objective of the article is to understand the building blocks of the Otaku culture in regards to influencing their consumer behavior.

Over the years, the Otaku culture has been associated with negative behavior in Japan. The perception was influenced by the general social perception of the Otaku. With the changing society, the common sense making up the otaku has changed (Kam 165). However, the article develops the assertion that regardless of the changes the rules making up the otaku subculture do not change (Kam 170). Specifically, the common sense of the culture is made up by the obsession and preference and comics. The article presents information that may be used for literary work.

The information provided in the article seeks to understand what makes the otaku culture. The information is then related to the Japan majority consumer behavior. This information is significant in understand the consumer trends as influenced by otaku. The article may also be used as a source