Company profile and - Annotated Bibliography Example

BarChick APP Company profile: BarChick APP Introduction BarChick started in as a website in London. It soon expanded to cover other cities all over the world, and they stand at 56 (Baker, 2013). In 2013, BarChick launched an app working on iPhones and Android with different functions. It can tell the user the bars, which are open and close hence saving time. BarChick App functions by guiding drinkers all over the world through providing the best and glamorous bars in their surroundings. It assists drinkers or those who want to party to get the best bars around them.

It also informs them about the products available in the bars as well as their locations (Baker, 2013). Customer demographic for this app varies due to location, but mostly serves the middle to high-income individuals who are above the age of drinking. BarChick is made by a team of more than 100 individuals comprising of cocktail and bar industry experts, lifestyle writers, and party lovers among others who contribute ideas in the development of the app. The founder, BarChick, left her job as an event organizer to sample bars in London and other parts of the world for a pay.

In-depth LookBarChick App seems to be one of the companies emerging because of the advancement in technology. The company’s app will penetrate the market because of the changing consumer need to look for bars they do not know. BarChick APP does not have a price point making it the most valuable app that brings convenience to most consumers. Its services will penetrate the market if it collaborates with others bar owners and include restaurants as it continues expanding its coverage.Key take-awayThere should be continuous improvement of the services and products produced to give consumers a new experience.

Always stay ahead of competitors to acquire or achieve advantage.Embrace technology to be unique.Move with the current trends to increase profitability and increase traffic.Market due diligence is key when entering a new market.Annotated BibliographyYang, H. (2013). Bon Appétit for Apps: Young American Consumers Acceptance of Mobile Applications. Journal of Computer Information Systems, 53 (3), 85-95.The study investigated the attitudes, intent and use of mobile app. It found that young Americans use mobile application on a daily basis.

They perceive enjoyment, ease, usefulness when operating the app. Therefore, use the mobile app based on the usefulness, intent use and gender. The article is important because it predicts and notes the usability of mobile apps. Therefore, it gives a promising future to BarChick App for it is helpful to the youths.Taylor, D. G., Voelker, T. A., & Pentina, I. (2011). Mobile Application Adoption by Young Adults: A Social Network Perspective. International Journal of Mobile Marketing, 6(2), 60-70.

The article notes that small programs running on mobile phones to perform various assignments are on the rise. It also states that the app has expanded and is valued at billions of dollars, making them appropriate in the market because of the positive trend. Similarly, their adoption is still on the rise. This article is very important for the business because it gives a promising trend that consumers are using an app to make their work easier hence will embrace BarChick App to make it gain market share.

ReferencesBaker, V. (2013). BarChick.com: a website for finding good bars around the world. Retrieved from http://www.theguardian.com/travel/2013/nov/13/barchick-website-bars-around- world-best-places-to-drinkTaylor, D. G., Voelker, T. A., & Pentina, I. (2011). Mobile Application Adoption by Young Adults: A Social Network Perspective. International Journal of Mobile Marketing, 6(2), 60-70.Yang, H. (2013). Bon Appétit for Apps: Young American Consumers Acceptance Of Mobile Applications. Journal of Computer Information Systems, 53(3), 85-95.