Market Segmentation of Nokia
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(2081 words)
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ince open communication plays an important role in a successful marketing communication, Nokia's marketing managers should understand the basic structure of communication channel as well as the relevance of an effective communication style.... eographic segmentation basically enable managers to divide the target market based on geographic units such as the nations, states, regions, countries, cities, local government areas, or community area.... Aside from the use of traditional marketing communication techniques such as the typical face-to-face communication or public relations (Fulk, Schmitz, & Steinfield, 1990: pp....