Top Growers in Australia - Research Paper Example

Introduction The capabilities that are currently in Australia link to different parts of farming and agriculture that are sustaining the area. The different concepts that are associated with this are providing new opportunities within Australia while allowing for the main growth of agriculture to continue within each region. When examining each of the types of agriculture produced, it can be seen that there are several varieties being used to initiate specific types of crops. This research paper will examine the different areas of Australia as well as the growing trends in each space. The top 100 growers will be identified as well as the type of growth being offered. There will also be information on the crop size and the types of crops being produced. The chemicals that are being used will further be defined to show what the trends are in agriculture. The identification of these various features will then show a different understanding of what needs to be done to communicate with end users while capturing the growers and agricultural bases for further production and growth. Most Important Growers in Australia The different available agriculture is divided by the popular industries that are designed to provide a large amount of outsourcing and local support. The farmers that contribute to the industry are known to provide substantial differences in the economy while providing a stronger basis for those that are interested in the different growth opportunities. By doing this, there is the ability to create a different approach to the selling and growing of various crops. One of the most popular agricultural products that are currently in Australia is wheat. This particular type of field is one that provides potential for the growth of Australia while allowing for substantial changes within the industry. The grain industry is one of the most popular crops in Australia and includes a wide variation of types of grains grown. Crops such as pecans and beans are known to be produced in both larger and smaller quantities, specifically because more can be produced per hectacre. New South Wales, Victoria, Queensland and Tasmania are the top producers of most grains, specifically with pecans and beans. Western and southern Australian areas also have extra crops in the area of grains, pecans and beans. There are over 20,000 tons of pecans and beans produced each year with close to 1500 hectacres of property for pecans as well as for beans. Some of the industry leaders include the Eltham Valley Pantry, Bean Growers Limited, Canberra Organic Growers Society, Low Chill Australia and the National Grain Industry (Nut Industry, 2010). This has led to more opportunities for those that are growing different kinds of grains in Australia. The main concept that is used for wheat growth in Australia is based first on organizations that overlook the manufacturing, marketing and concepts of growing wheat in each region. The main board is the Australian Bureau of Agricultural and Resource Economics, followed by the Export Wheat Commission. The current agenda for wheat exporters is to provide monitoring and auditing to exports through the processing and chemicals, as well as the manufacturing of wheat. There are also responsibilities with wheat to provide a growth in the amount of exports from Australia. Currently, the focus is on providing more opportunities for exporting, specifically because there is only a 3% margin of exports within the wheat industry. To change this, compliance with industry standards, accredited exporters and more marketing and advertising is becoming a part of the industry (Australian Government, 2010). To monitor the current status of wheat growers in Australia, are several specific regions and quantities that are associated with the growth of different crops. The top 100 growers in Australia are as follows: State Name / Location of Property Acres Where to buy chemicals Kinds of chemicals How much they buy Sydney Bourke PF Appin, Sydney 570 Western Sydney Fertilizer $10,000 Sydney Green Biologic Technology Wallacia, NSW 1260 NSW Fertilizer $11,115 Sydney Green Season, NSW 1200 NSW Organochlorine $7500 Sydney Invermien Scone, NSW 2750 NSW Fertilizer $10,000 Sydney Kazzi S NSW 500 NSW Insecticides / fertilizer $15000 Sydney Macada Willoughby, NSW 1800 NSW Organochlorine $7000 Sydney Maryland Farming Company Bringelly, NSW 2200 NSW Fertilizers / insecticides $5000 Melbourne Agresta Michael Victoria 360 CDA ULV Sprayers Fertilizers / insecticides $12000 Melbourne Beaty J Victoria 470 Ag –Serv Trading Fertilizers / insecticides $5000 Melbourne Bedford H Bulla, Victoria 1750 DPIE Fertilizers / insecticides $7000 Melbourne Canale O Wandin, Victoria 2000 CDA ULV Fertilizers / insecticides $1500 Melbourne Cappellucci, A Wandin East, VIC 2500 CDA – ULV Fertilizers / insecticides $10000 Melbourne Chapman PA Wandin East VIC 375 DPIE Fertilizers / insecticides $11115 Melbourne Crotty ME Sunbury VIC 700 Ag – Serv Fertilizers / insecticides $12000 Melbourne Cullen M&L Port Melbourne, VIC 1000 CDA – ULV Fertilizers / insecticides $9000 Melbourne De Vincentis C Wandin VIC 1000 DPIE Fertilizers / insecticides $8600 Melbourne Ellett SB South VIC 250 DPIE Fertilizers / insecticides $7500 Melbourne Exton AP Pleasant Creek VIC 800 CDA – ULV Fertilizers / insecticides $5000 Melbourne Houlihan MW Pakenham, VIC 920 DPIE Fertilizers / insecticides $4500 Melbourne Kear EA Wonga Park, VIC 750 Ag – Serv Fertilizers / insecticides $10000 Melbourne Killian J Carrum Downs VIC 740 DPIE Fertilizers / insecticides $11115 Melbourne Laradoc Pty Melbourne VIC 180 CDA – ULV Fertilizers / insecticides $7000 Melbourne Mammoliti V Wandin, VIC 280 DPIE Fertilizers / insecticides $4500 Melbourne Marnong Mickleham, VIC 575 Ag – Serv Fertilizers / insecticides $5500 Melbourne McCormick KM Clarkesfield, VIC 600 Ag - Serv Fertilizers / insecticides $6000 Melbourne NL Farms Mt Eliza, VIC 470 CDA – ULV Fertilizers / insecticides $10000 Melbourne Ridgway IP Cardinia, VIC 275 DPIE Fertilizers / insecticides $5000 Brisbane A Siesta Palms Greenbank QLD 1200 KC Farms Fertilizers / insecticides $7500 Brisbane Aheam PJ Walker West QLD 2000 Farm Central Fertilizers / insecticides $5000 Brisbane Beutel TV Blackbutt, QLD 1750 Agrichem Fertilizers / insecticides $4500 Brisbane Bond DA Dayboro QLD 2750 Agrichem Fertilizers / insecticides $5000 Brisbane Brosnan Purga QLD 1000 Community Feed Buy Fertilizers / insecticides $7500 Brisbane Bungaree Farming Pullenvale, QLD 1200 Farm Central Fertilizers / insecticides $10000 Brisbane Degan Farms Rosewood QLD 1500 KC Farms Fertilizers / insecticides $7500 Brisbane Dwyer Crossing QLD 1200 Agrichem Fertilizers / insecticides $6000 Brisbane EF&M Dayboro QLD 575 Agrichem Fertilizers / insecticides $12000 Brisbane Else A&A Pullenvale QLD 670 Agrichem Fertilizers / insecticides $5000 Brisbane Fogg PM Harlin QLD 575 KC Farms Fertilizers / insecticides $4500 Brisbane Goleby Cleveland QLD 800 Farm Central Fertilizers / insecticides $1200 Brisbane Hanel GW Marburg QLD 920 Farm Central Fertilizers / insecticides $7500 Brisbane Heck CL Vale QLD 500 KC Farms Fertilizers / insecticides $5000 Brisbane Herman TW Bald Hills QLD 500 Agrichem Fertilizers / insecticides $8000 Brisbane Hines TC Mutdapilly, QLD 475 Community Feed Buy Fertilizers / insecticides $9000 Brisbane Iafano Long Pocket, QLD 800 Agrichem Fertilizers / insecticides $10000 Brisbane Le Van Be Bay Durack QLD 975 KC Farms Fertilizers / insecticides $5000 Brisbane Michael Farming Park Ridge QLD 400 Agrichem Fertilizers / insecticides $7500 Brisbane Manbulloo Limited Kelvin Grove QLD 375 Agrichem Fertilizers / insecticides $5000 Adelaide Ailmore AJ Windsor SA 1200 Adelaide Now Fertilizers / insecticides $4500 Adelaide Baker BD Long Plains SA 300 Chem Inc Fertilizers / insecticides $5000 Adelaide Basso G&B Handhorf SA 180 Adelaide Chem Fertilizers / insecticides $4500 Adelaide Bishop PR Hope Forest SA 120 Chem Inc Fertilizers / insecticides $10000 Adelaide Bryant RW&J Pages Flat SA 1000 Agvet Fertilizers / insecticides $5000 Adelaide Burgan AP Hope Forest SA 475 Agvet Fertilizers / insecticides $7500 Adelaide Endersby KW Kangarilla SA 500 Agvet Fertilizers / insecticides $10000 Adelaide Gilbert Windsor SA 800 Adelaide Chem Fertilizers / insecticides $11200 Adelaide Rocky Glenn Gumeracha SA 1000 Chem Inc Fertilizers / insecticides $5000 Adelaide Hawkes Gawler SA 1200 Adelaide Now Fertilizers / insecticides $5000 Adelaide Hughes RT Prospect Hill SA 575 Crompton Fertilizers / insecticides $7500 Adelaide Jenkin CM Long Plains SA 300 Cromtpon Fertilizers / insecticides $12000 Adelaide Jenkin CM Long Plains SA 360 Chem Inc Fertilizers / insecticides $3000 Adelaide Koch Enterprises Trust Unley SA 400 Carr and Nelson Fertilizers / insecticides $4500 Adelaide Lovelock Prospect Hill SA 475 Carr and Nelson Fertilizers / insecticides $4700 Adelaide Mylor Pastoral Mylor SA 1000 Macspred Fertilizers / insecticides $10000 Adelaide Neale JT Willunga SA 1200 Macspred Fertilizers / insecticides $12000 Adelaide Phillipson Inc Meadows SA 1300 Crompton Fertilizers / insecticides $10000 Adelaide Rathien VN Birdwood SA 1500 Crompton Fertilizers / insecticides $15000 Adelaide Rau KF Hope Forest SA 1500 Carr and Nelson Fertilizers / insecticides $12000 Hobart Allwright PM Dysart TAS 575 Sunivo Fertilizers / insecticides $5750 Hobart Ashton Pastoral Quse TAS 1500 sunivo Fertilizers / insecticides $15000 Hobart Charlton Estate Ross TAS 1200 Atespar Fertilizers / insecticides $12000 Hobart Clark DA Ellendale TAS 2000 Sunivo Fertilizers / insecticides $20000 Hobart Derford Pty Bream Creek TAS 1000 Atespar Fertilizers / insecticides $100000 Hobart Derfort Pty Bream Creek TAS 500 Atespar Fertilizers / insecticides $5000 Hobart Downham Quse TAS 850 Sunivo Fertilizers / insecticides $8500 Hobart Finson Pty Margate TAS 900 ATespar Fertilizers / insecticides $9000 Hobart Graham PA Lachlan TAS 600 Atespar Fertilizers / insecticides $6000 Hobart Houston’s Farm Cambridge TAS 775 Sunivo Fertilizers / insecticides $7750 Hobart JE Thompson and Partners Tea Tree TAS 450 Atespar Fertilizers / insecticides $4500 Hobart JW Kirkwood Pty Campania TAS 500 Agrichem Fertilizers / insecticides $5000 Hobart Love and Hemsworth Mangalore TAS 1500 Sunivo Fertilizers / insecticides $15000 Hobart Lowes Park Woodbury Woodbury TAS 300 Agrichem Fertilizers / insecticides $3000 Hobart North View Estate Ringarooma TAS 575 Sunivo Fertilizers / insecticides $5750 Hobart Rayner BD Ellendale TAS 1200 Sunivo Fertilizers / insecticides $12000 Hobart White Lindsay Nugent TAS 1000 Sunivo Fertilizers / insecticides $10000 Hobart Wise RJ Dover TAS 500 Atespar Fertilizers / insecticides $5000 Hobart Yarra River Administration Gretna TAS 675 Atespar Fertilizers / insecticides $6750 Hobart Wolf BH Middleton TAS 500 Atespar Fertilizers / insecticides $5000 Perth AMB Holdings Peppermint Grove WA 1200 Eco – Growth Fertilizers / insecticides $12000 Perth Bates Mardella WA 1000 Consolidated Chemical Fertilizers / insecticides $10000 Perth Bett E and J Mundjiong WA 500 Eco –Growth Fertilizers / insecticides $5000 Perth Bynon WJ Hazewlmere WA 475 Eco – Growth Fertilizers / insecticides $4750 Perth Davis NJ Coolup WA 500 Daly Laboratories Fertilizers / insecticides $5000 Perth Farmland Greens Bullsbrook WA 1000 Consolidated Chemical Fertilizers / insecticides $10000 Perth Feed Converters East Perth WA 2000 Eco – Growth Fertilizers / insecticides $20000 Perth Genevosi P&G Oakford WA 2500 Daly Laboratories Fertilizers / insecticides $25000 Perth Kuelmann K&V Cottesloe WA 1000 Daly Laboratories Fertilizers / insecticides $10000 Perth Lefroy PB Chittering WA 1200 Consolidated Chemical Fertilizers / insecticides $12000 Perth Nguyen Vo Farmer Bullsbrook WA 575 Eco – Growth Fertilizers / insecticides $5750 Perth Nixon Bros Chittering WA 750 Daly Laboratories Fertilizers / insecticides $7500 Perth O’Meagher Pickering Brook WA 500 Consolidated Chemical Fertilizers / insecticides $5000 Perth Payne LJ Bullsbrook WA 1200 Consolidated Chemical Fertilizers / insecticides $12000 Perth Richardson RJ Mundijong WA 1200 Daly Laboratories Fertilizers / insecticides $12000 Perth Smith GCN Dianella WA 1500 Eco – growth Fertilizers / insecticides $15000 Perth Westerly Farm Gidgegannup WA 500 Eco – growth Fertilizers / insecticides $5000 Perth White RA Mandogalup WA 450 Eco – growth Fertilizers / insecticides $4500 Perth Wirraminna Orchard Dwellingup WA 350 Consolidated Chemical Fertilizers / insecticides $3500 Perth Peverett W Oakford WA 360 Daly Laboratories Fertilizers / insecticides $3600 (Department of Agriculture and Food, 2010). Processing and Chemicals of Farms Conventional crops use specific chemicals that are required for exports, which consist of over 80% of the wheat farms within the industry. The main types of processing and chemicals include fertilizer and insecticides which are defined by specific standards. This is combined with different types of chemicals that are combined for soil, preservation and other elements of farming. Typically, consumers pay lower prices for processed and chemical products while receiving a higher quantity of foods. The input – output ratio for the processed foods is also known to be at a higher ratio. This means that those who are producing wheat with chemicals and processing are required to produce a larger quantity while enhancing the marketing of their exports to reach a broader community (Wood, et al, 2006). The processing that is used in various industries then becomes differentiated according to the industry, expectations and the export / import process that is used within the industry. Within the wheat agricultural industry, there are specific processing procedures that are set into place after the wheat is harvested. The first consideration is related to the chain for selling wheat, which implies that the amount of shipping and exporting makes a difference in the processing and chemicals that are used. This is followed by the cost that is used for the processing of materials. Typically, the larger farms will have more exports available, which also implies that different processing will be used and a higher investment will be made. The smaller wheat farms will have a lower cost available and the domestic costs will be used instead of the high – end processing. The processing of all wheat includes the cleaning of the grains through a basic procedure and process. After this, the export suppliers may use a variety of chemicals for the cleanliness and the ability for the wheat to keep while being shipped and stored in different markets. It is also known that some substitution of wheat is used for the shipping process for cost differences (Mullen et al, 32, 1989). Another specific aspect that is used with farms is based on the use of protecting against bugs, insects and other parts of farms. When there is the need to produce different levels of bulk and store it, then farmers also have to consider insecticides and pesticides. These are commonly used for different types of wheat and are sometimes considered for fruits and vegetables, especially if there is a larger amount of exports that are moving out from the farms. The chemical based pest management is known to continue to be an influence because of biological, economic and sociological influences. The biological concepts are related to the preservation of the different grains when they are stored in a bulk quantity. This in turn provides more economic growth as the agriculture can be preserved for longer periods of time while bringing in a higher amount of options to the community. The sociological push to change the way that agriculture is grown, such as by preservation and for demands in certain foods, is also increasing the way in which most farmers approach insecticides and pesticides for farm management. Common types of pesticides for all agricultural products include biopesticides, inert dusts, fumigation and controlled atmosphere treatments as well as aeration management (Arthur, 293, 1999). A change that is occurring among farmers and also in the agricultural industry is based on the economic and social demand within various regions. Government and organization regulations are beginning to change the requirements for pesticides, insecticides and other chemical processes that are used within Australia. The requirements are beginning to change according to the consumer demand on quality as well as health conscious approaches. More importantly, there are specific requirements being set into place dependent on the country and the amount of export and import demand that is occurring. Safe chemicals is one of the new trends that organizations and the government are demanding, specifically which are approved by the government and other organizations within Australia. The processing and chemicals are currently moving into research and development to begin to change the way that different food is processed for both domestic and international use. The main concept is to eliminate pathogens from being in food substances (Hluschinow, 2008). At the same time, many of the different companies are focused on providing higher quality of foods. The processing of foods, while eliminating aspects of diseases and unsafe eating, is then combined with food production that is taking out unnecessary microbiological agents and chemicals that are placed in the crops. To do this, all of the food has to become certified while using different processing and chemical approaches that are better for shipping and distribution in terms of both quality and safety (Dagg et al, 685, 2006). How to Reach Growers in Australia The top producers that are in Australia, the demand for international export opportunities and the continuous growth of opportunity among farmers is one that also leads to new directions in communication. Understanding the current processes, demands and expectations of farmers can provide a stronger basis with those that are growing different products in Australia. Understanding how to directly communicate, market and influence the different growers in Australia can begin to change the different approaches to agricultural demands. Specifically, there will be the ability to create new opportunities for exporting and import as well as providing different opportunities for social and economic demands. As this begins to increase, there will be the ability to change concepts, such as processing and chemical demands, while altering the different approaches that are being used to agricultural sustainability. Currently, those that are within the agricultural industry and which are providing a high level of supply are known to be in a communication vacuum. While there are opportunities for communication, export, meeting social demand and growing economic sales, there are also difficulties with the marketing systems that are used. Currently, supply chain members are not directly involved with the market that is in Australia. Instead, they are responsible solely for the growth and production of different industries. Those involved in communication are the organizations that give information on the market and the export demand. This creates a vertical co – ordination of supplies that are available which means that most of the export demand goes to a specific and narrow focus for farmers while others who are growing the same product may not be introduced to the same opportunities. The ability to speak with organizations that provide marketing and information to producers is the necessary way to speak with farmers and those involved in agriculture. However, the communication vacuum that is being created from this is one that is dictating consumer tastes, demand, export opportunities and expectations to the farmers that may be unrealistic and which is not competitive (Champion, Fearne, 237, 2001). By creating a different approach to working directly with farmers, it will alter the economic demands, sociological expectations and knowledge and understanding of the industry. There are two main areas in which most go to for the basic supply and demand within the industry for proper communication. The first is through traditional markets, most which consist of the domestic markets and sales that are in each region. Farmers who sell at this level are able to sell organic and fresh foods while consistently meeting the supply and demand of most agricultural sectors. However, most of the supply and demand, usually at a means of 75%, is exported to an international base. This leads to most that use a wholesale agency to sell their different foods and produce. After selling to a wholesale agency, there will be sales to international exports for a specific percentage of the profits. While this is currently working for specific levels of communication, it is known that most of the farmers are forced to work in isolation from the mainstream while relying on the 20% domestic sales and the consistency of wholesale management. More importantly, the pricing, extra considerations and the export opportunities become reliant on the marketing of the wholesale stores and the demands in which they are able to create with those that are interested in sales (Singgih, Woods, 2003). To change the way in which growers work, there is the need to move out of the isolation that is currently a part of the industry. The communication that is given to farmers will also enhance the level of knowledge about the produce while creating different levels of demand outside of the wholesale industries and the marketing organizations. Demands such as with the amount of growth, pesticides and chemicals used, nature of processing and of the marketing demands will begin to influence farmers at a different level. The communication that has to be used is based on the buyer – seller relationships that are closer and easily accessible. It is known that, by doing this, more reliant information will be formed, efficiency with the produce is created and cost efficiency is established. Relationship marketing is one that is established by finding specific buyers first, testing the products then maintaining the relationship with the farmers. After this, the relationship can be enhanced by building a network for farmers that begins to change the demands and expectations within the industry. It is known that farmers first have to do this by changing their marketing mix so it is not solely reliant on the wholesale suppliers and organizations. Finding individual export areas, establishing networks through technology and marketing the produce individually can provide new outlooks to the industry. This has to be followed by new innovations and implementations that work with a specific market and the demands that are associated with this. The requirements that move directly to the buyer will then begin to influence and change what is expected within the economy (Batt, 61, 2006). The ability to communicate with specific buyers and to establish a market outside of the organizations, instead of through isolationist methods, will begin to change the levels of production on several levels. The first is through the processing and chemical process that is used. Currently, most suppliers meet the demands and expectations that are set forward by the industry. If there are problems with new diseases, bugs or other parts of the agriculture, then all of the farmers experience a loss in production and a change in the commercial demands. To change this, management in the type of processing and chemicals has to be established through different individuals. By communicating individual cultivation practices to buyers through technology, there will be the ability to alter the expectations and the processing demands. More importantly, farmers will begin to have a choice over the expectations and demands that are set forward by the government and through specific organizations. Communicating with both the organizations and buyers will then help to eliminate problems as well as expectations. For example, the diamondback moth was known to attack different produce in the year 2004, which eliminated several of the potential crops. Most of the farmers were required to use more insecticides to combat against this and to continue with the supply that was used. For those growing different crops, this became detrimental as it went against the cultural expectations and eliminated some of the fertile land that was used because of the amount of chemicals used. By buyers finding ways to directly respond to the sellers through organizations and direct communication, there is the ability to find out the hazards of this demand and to begin changing the expectations and requirements for crops. Instead of using insecticides, buyers can demand different alternatives dependent on the information that various farmers provide. Management, natural treatments and new perspectives that are regional in nature can then be provided as a part of the buyer demand, as opposed to the insecticides that are sprayed (Shelton, 3, 2001). Another concept that is beginning to be used with the levels of communication that are available to farmers is to form outside groups, coalitions and co – ops with various farmers. Alliances are now being formed by groups of farmers to substantiate the levels of communication that are provided to the buyers who have an interest in the foods. The focus of each of these coalitions is to provide information and resources to buyers who are interested in the process of growth and sustainability among Australian agriculture. Processing, chemicals and natural processes of agricultural food production are being provided as an information source. This is combined to member activities that are provided to the groups and which offer new opportunities, value and sustainability among the different produce. The communication processes that are beginning to develop include technological and regional opportunities to meet with buyers and to form established relationships. Leaders in the coalitions will create different ways of meeting with those who are interested buyers and who have different prospects among those that are in the community. This is combined with newer involvements among buyers, opportunities for growth and the ability to reevaluate the demands among buyers. More importantly, this compensates for the isolation of farmers that creates a dictation of how to grow different crops according to the larger organizations and wholesalers who are required to meet specific standards. Communicating with the smaller groups and forming stronger relationships then builds more opportunities among the community for necessary changes (Giantti, 19, 2005). The requirements for Australian growers are to begin to meet the needs of buyers, wholesalers, organizations and the other demands that are currently within the region. Cooperation is known to provide a stronger basis and enhances the levels of communication that are available, such as through the smaller alliances that are formed. When this is combined with a transfer of how to communicate, it is able to provide more opportunities for farmers that are within the region. To prove this point, it was found that the structuration theory and diffusion theory work with higher levels of communication of farmers. The structuration theory implies that the more structured the farmers are, instead of having isolationist opportunities the more likely they are to meet the demands within the community. Most farmers are required to set the stage through information exchanges, cooperation with stakeholders and reconstruction of management practices that help to initiate higher returns among the farmers. To further this, the diffusion theory is required. The structures that the farmers build then have to initiate a diffusion of resources, meaning each of the farmers supplies an independent amount of produce for export or for domestic needs. This can be combined with support systems among the structures, while each of the farmers can build on the information, structure and cooperation for their individual needs. The levels of communication that will develop from these types of structures then provides a stronger basis in the production of rural societies that are providing international exports (Gartshore, 443, 2004). To set up an initial campaign for agrichemicals, there will be different initiatives that work with the various levels of farmers. The first will be to set up technological campaigns and initiatives through the organizations. For instance, talking to the organizations about agrichemicals will provide a stronger basis for advertising. This can lead to initiatives of going to the coalitions and affiliations for the agriculture. The initial campaign will be followed by brand identity and loyalty, specifically by offering quality and through specific incentives. Offering bulk orders at a discount price and placing extra options for those that are involved in wheat that can likely increase their export options can help. For instance, after a farmer buys a certain amount of agrichemical supplies, they can become a featured business on the agrichemical website for a given period of time. This will help with the export options for farmers and will also provide a stronger incentive plan for the agrichemical company. This will be followed by continuous initiatives that provide a strong relationship with the farmers, coalitions and overall organizations, followed by initiatives that will enhance the farming business, specifically with the wheat exports. Conclusion and Recommendations The main structure that is currently used for agriculture within Australia is one that is based on consolidation of various organizations. When looking at the top suppliers of Australian agriculture, it can be seen that they are dependent solely on the organizations, wholesalers and government regulations that both market and develop the different crops. At the same time, it can be seen that an average of 75-80% of the produce is exported at an international level. The use of chemicals, pesticides and processing then becomes increasingly important with the demands from organizations and the government. The specific characteristics of Australian agriculture then present challenges and opportunities for communication. For an agrichemical business, this provides a stronger set of opportunities to grow within Australia. Since most regions only have 3 – 5 major suppliers of chemicals, it leads to several possibilities of working with farmers and creating new opportunities for agrichemicals. To change the amount of communication among Australian farmers so they know what agrichemicals are available, is the need to begin changing the presentation of the farms so they are easier to reach. While the organizations and government policies works as a foundation, farmers are still found as isolated producers of different supplies. To change this, alliances and co – ops are required to form, all which provide a stronger information base about the farms and which provide direct relationships between the buyers and sellers, especially at an international level. This will change the demands, sociological perspective and the economic demands that are within the community. This can be furthered more by offering individual and diffused initiatives that are completed through the structure and which both buyers and sellers take the main actions toward while they are building a sustainable community within agriculture. The supplies and produce that are currently within Australia are one of the highest in demand in the world. The diverse amounts of growth, specifically within the southern and eastern regions of Australia, provide more options for the economic sustainability of Australia. The international demands that are growing with exports continue to provide more opportunities for those that are within the region. To further this is also the need to develop stronger levels of communication within the market of agrichemicals that reaches organizations, groups and individual farmers. By doing this, there will be the ability to stimulate the economy and to change the sociological trends based on information and cultural understanding of the farms that are in Australia. References Arthur, Frank. (1999). “Grain Protectants: Current Status and Prospects for the Future.” Journal of Stored Products Research (32), (4). Australian Government. (2010). “Wheat Exports of Australia.” Retrieved from: http://www.wea.gov.au/WheatExports/ExportStatistics.htm. Batt, Peter. (2006). “Exploring the Nature of Buyer – Seller Relationships in the Western Australian Wine Industry.” Visionary Marketing for the 21st Century: Facing the Challenge. Champion, SC, AP Fearne. 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