DMS and Destination Tourism Background The global tourism sector is one of the rapidly growing industries today. The World Trade Organization (WTO) estimated that it is the largest industry in the world, with a growth rate of 25 percent in the past decade and with international tourism receipt representing at least 6 percent of global exports (Pforr and Hosie 2009, p.93) There are about 340 million people around the world who are directly and indirectly employed in the industry (Ivanovic et al., 2009, p91)…
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It is not surprising, hence, when countries, especially the developing economies, integrate tourism strategies in their overall economic policy. The idea is to take advantage of the opportunities, which are facilitated by the globalization phenomenon. According to Goeldner and Ritchie (2009, p.26), “for a number of countries, tourism is the largest commodity in international trade,” and that “in many others, it ranks among the top three industries.” The case of Namibia’s tourism strategy is a case in point. Last 2006, the World Travel and Tourism Association conducted an accounting study and found that: The broader tourism economy in Namibia accounts for 72,000 jobs and 18% of Namibia’s gross domestic product (GDP). These figures are 50% higher than were originally estimated. (Ivanovic et al. 2009, p.91). Since tourism is an industry that operates within the current globalized international trading system, countries and destinations have to compete with each other for tourists in an integrated tourism market in order to gain meaningful economic benefits. The process is facilitated by free trade and technology. One of the consequences of this development is the emergence of the destination tourism model, which entails the identification and promotion of localities as a result of their location, natural attraction and tourist-oriented facilities (Binns & Nel 2002, p.235) The employment of this approach has enabled many destinations to thrive in the intensely competitive tourism market. Destination Tourism Destination tourism emphasizes location. What this means is that a country or a location builds on its own characteristics in creating a unique brand that help the location gain competitive advantage and effectively sold to a target market. Carter and Fabricius (2007) explained that a destination in tourism is "the basic unit of analysis in tourism which is a distinctly recognizable area with geographic or administrative boundaries that tourists visit and stay in during their trip where tourism revenue is significant, or potentially significant, to the economy and is serviced by both private and public sector." Keller and Bieger (2007, p.12) contextualized the benefits of tourism in their discussion of the economics of destinations. They argued that from a general perspective destinations could or should be treated as geographically delineated economic aggregates, which, similar to economic regions, generate economic growth, which can be driven by "quantitative and qualitative changes in inputs and the efficiency with which these inputs are being employed." This is the reason behind the thematic conception of the way destinations are marketed. For example, Singapore works on promoting itself as an Asian urban destination. The public relation initiatives that sell the location as a product focus on the urban amenities that Singapore has to offer. The “theming” of the city has been very consistent. In the past, it has pursued thematic concepts depicting “Instant Asia” and “Garden City” and after 1997, it has finally adopted a highly effective imaging strategy that aims to market the city-state as a modern metropolis with an exotic Asian
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“DMS and Destination Tourism Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/tourism/1446441-the-future-of-destination-management.
tification of New Ideas and Trends 17 4.4 Proposed Marketing Communication Model 18 5.0 Conclusion 19 References 20 1.0 Introduction The research paper is aimed towards the identification of strategic direction of a mature tourism island destination and finally development of a future communication strategy for the destination.
It enables both traditional and online marketing firms to attract, convert and maintain high value visitors, improve packaging and also increase customer life time. It requires an agency which is interactive to think broadly and to operate on the right grand scale.
According to the report managing destinations is thus a significant issue that involves the complete experience of the travel and requires all local actors and stakeholders to participate in the process of management, along with providing consumers and all stakeholders with the necessary information in relation to a particular tourist destination.
The Destination management systems (DMS) are used by the DMOs as a strategic approach to manage the destination for the business of tourism and gain strategic advantage over the other players in the industry of tourism. The destination management system provides a co-ordinated approach to connect the various stakeholders related to the destination tourism activity and achieve a better way of managing the destination for the purpose of tourism.
This includes to the complexity of preserving and scheming the excellence of the experience. To prevail over this obstacle, tourism connected businesses, agencies, and organizations require working jointly to wrap up and promote tourism opportunities in their regions and line up their efforts to guarantee reliability in product quality.
The practical findings are very much different from the theoretical assumptions. The study aims to highlight these differences.
The current tough market in tourism has increased the pressure on the tourist market to create new and creative ways to lure tourists into
The plan will target any size of target customers as there are plans to improve accommodation facilities around the tourist attraction areas. Being that not all tourists will visit a site at the same time, higher number of customers will be accommodated as spaces will continually be renewed after every use.
Today hosting events have become an integral part of tourism activities, and they contribute significantly to the socio-economic development of a region. This paper will assess the value of hosting events as
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