Strategic analysis and directions for Google
8 pages (2000 words)
f the total world production. Tata Motors’ production in 2009 constituted all categories of vehicles and constituted significant portion of the world production. The table below illustrates Tata Motors position in global automotive industry. Table 1: Contribution of Tata motors to global automotive production Vehicle Tata Global Production Total production 672,045 60,499,159 Cars 376,514 51,075,480 Light commercial vehicle 172,487 7,817,520 Heavy commercial vehicle 103,665 1,305,755 Heavy buses 19,379 300,404 The figure below provides a comparison between Tata Motors (19th by sales volume) and Toyota Motors (1st by sales volume) in 2009.