INNOVATION AND CHANGE
10 pages (2500 words)
In such case, it was pretty obvious for the organizations to search for the competitive advantages. As a consequence, the organizations have recognised the innovation as a crucial ingredient for survival as well as to fetch a sustainable profitability. In this ‘information age’, with the advancement in technology, the necessity of ‘innovation’ has increased with a focus to create a dynamic as well as interactive process of modifying, creating an idea and incorporating the same to produce new products, services, structures, policies or processes.