6 pages (1500 words)
, Case Study
According to Nash (2005), eco-tourism makes up about 7% of the tourism industry, with a growth estimated at 10% to 25% per year. Over the past 15 plus years, 'eco-tourism' has become an emerging and future market in the Tourism industry. Targeting a middle-income household, with an average income of US$60,000 - $130,000 per year, eco-tourism caters to an educated but non-elitist sector (Yoder, 1998).