Microsoft Corporation Business Strategy - Essay Example

From this paper it is clear that since Microsoft founding in 1975, there have only been three CEO’s. Since Nadella appointment to CEO in this last year, there have been seen various changes in the company. According to Business Insider, some of the changes he has made include building excitement for Windows, building excitement for Windows 10 among developers, making it easier to bring Android and iOS apps to windows, rolling out new products such as Delve Microsoft Sway and Power BI, turning bitter rivals into partners, and has overseen Microsoft’s biggest layoff ever.

Some changes have been positive and some have been negative but overall he is dedicating himself to the company. This study highlights that Microsoft has recognized a growing global concern of climate change awareness, which carries direct potential to affect its daily operational planning. As stated on its website, environmental sustainability is essential to the company’s core business practices, affecting its daily operations, inspiring it to develop more efficient IT solutions, and motivating it to provide the tools to employees that will enable overall responsible environmental planning (Our Footprint).

With intentions of maintaining operational superiority in the IT field, Microsoft has developed a number of initiatives to streamline business processes, as well as distinguish themselves as forerunners in of environmental corporate responsibility.