Free

Visual Literacy in Business - Essay Example

Comments (0) Cite this document
Summary
It is necessary for a competitive turbulent business environment. Most companies have been basing their adverts on their products and services. However, this approach is not enough, as it does not incorporate the needs and desires…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.2% of users find it useful
Visual Literacy in Business
Read TextPreview

Extract of sample "Visual Literacy in Business"

Visual Literacy in Business al Affiliation Advertisement is the heartbeat of a business. It is necessary for a competitive turbulent business environment. Most companies have been basing their adverts on their products and services. However, this approach is not enough, as it does not incorporate the needs and desires of the consumers. Businesses should take a new strategy in their advertisements. This essay will evaluate three advertisements to demonstrate how the concept has been utilized.
The Barack Obama “Hope” poster is trying to sell him as the best president for America. The words used in the poster represent him as someone who America can see as a source of solace. However, there is more to the poster than just what meets the eye. In the year 2008, America was facing one of its worst moment. The poster portrayed Obama as what America needed to get back to its feet. He was the hope for America. The variety of solid colors used in the poster represented all the races in America. It sold him as being a president who represented all the races equally.
‘’We can do it” poster was trying to sell the idea to women that they could also join the Second World War. However, the poster is acting as a platform to promote feminism. It has a message that communicates to women to arise and shine. They are encouraged to take up the challenging tasks through the message displayed and the use of an image of a woman.
Old Spice advertisement is trying to sell the body wash. However, it is interesting because it sends the message that everything is possible when a man uses Old Spice. The man is portrayed to have a good body and wealthy. Every woman desires this type of a person and, therefore, most will buy the product for their men.
This form of communication can lead to some ethical issues. They include sexism and feminism, for example, the Old Spice advertisement. It has objectified men and most would struggle to look like the man in it to make them attractive. If it were a female half-naked, it would have lead to a lot of reaction from the public therefore promoting feminism.
References
Anon, (2015). [image] Available at: http://en.wikipedia.org/wiki/Barack_Obama_%22Hope%22_poster [Accessed 12 Jun. 2015].
Anon, (2015). [image] Available at: http://en.wikipedia.org/wiki/We_Can_Do_It! [Accessed 12 Jun. 2015].
Anon, (2015). [image] Available at: http://www.youtube.com/watch?v=owGykVbfgUE [Accessed 12 Jun. 2015]. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Visual Literacy in Business Essay Example | Topics and Well Written Essays - 250 words - 8”, n.d.)
Retrieved from https://studentshare.org/business/1697868-visual-literacy-in-business
(Visual Literacy in Business Essay Example | Topics and Well Written Essays - 250 Words - 8)
https://studentshare.org/business/1697868-visual-literacy-in-business.
“Visual Literacy in Business Essay Example | Topics and Well Written Essays - 250 Words - 8”, n.d. https://studentshare.org/business/1697868-visual-literacy-in-business.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Visual Literacy in Business

Visual Literacy in Business

...THE IMPACT OF VISUAL MEDIA Visual media has greatly impacted on the marketing of major brands thus rendering the traditional advertising platforms. Social media platforms such as Facebook, Pinterest, Twitter and Instagram have been the avenues used by businesses to display their wide range of products (Biagi, 2012). One of the advantage of visual media in marketing is the fact that pictures offers a short means through which effective communication can be attained, Pictures are like movie trailers hence they offer a snippet of what a given brand, product or a service is all about. It thus saves people time to go and undertake window shopping. Marketers are able to direct...
1 Pages(250 words)Essay

Visual Literacy in Business

...Visual Literacy in Business al Affiliation) Question One According to Brian Kennedy, the concept of visual literacy pertains to the ability of people to develop and construct the meaning of ideas, concepts and processes with images, a concept that is widely applied in businesses today. In today’s world, pictures/images hold a lot of meaning, which when presented in front of an audience conveys a lot of messages that words may not be able to fully address. Thus giving credence to the notion that images can be equated to a thousand words. According to Howells, visual literacy is more concerned with the...
2 Pages(500 words)Essay

Visual Literacy in Business

...Visual Literacy in Business al Affiliation) Following the outbreak of the Ebola virus that ravaged parts of West Africaand even other isolated cases such as in the U.S, I have deemed it fit to address the issue of disaster preparedness in order to ensure that as an employee of this organization, and as a human being in general, I am able to contribute to the wellbeing of every employee in this workplace, their family members and the society in general. I would like to bring to the attention of the C.E.O the various preventive measures and steps that if adopted effectively, will ensure the safety of everyone and in the event that an outbreak occurs, how a rapid response can ensure limit...
1 Pages(250 words)Essay

Visual Literacy in Business

...Visual Literacy in Business Insert Insert Introduction The trailer of the movie is the preview of the entire movie or film. The trailer shows the viewer what he or she is going to expect in the movie. For instance, it will give a brief introduction of the themes in the movie, the main characters of the movie as well as the flow of the film. The primary objective of the film trailer is to market the movie to the viewers as well as give them a clue of what will go on in the movie. With individually selected music, the trailer is played for approximately 1-2 minutes to leave the viewer in suspense, wanting to know more thus motivating the viewer into watching the entire movie. The indented...
1 Pages(250 words)Essay

Visual Literacy in Business

...Visual Literacy in Business Introduction Visual communication is an extensive affair that has been integrated into business activities. It is used for publicity or in the process of advertising specific products. Therefore, visual communication is an integral marketing avenue for businesses. People tend to relate more to what they see compared to what they hear. On a personal basis, I have encountered various forms of visual communication for example billboards, TV commercials and magazine and web advertisements. However, some forms of visual communication stand out from the rest. I personally find TV commercials and billboards quite interesting. They totally stand out from the rest. TV commercials are composed of visual graphics... ...
1 Pages(250 words)Essay

Visual Literacy in Business

...Mood Board The mood board below represents an entire package that is applicable for any laboratory organisation like www.viget.com . The board captures all the elements commonly used in creating a mood board like the logo, slogan, packaging of the product, and colour palattes as clearly illustrated by the diagram. Description of the elements included in the mood board Logo – the logo contributes to the illustration of the vision and mission of the company, in most cases the logo is a short form of the entire vision of the organisation because it captures the important tenets of the organisation Colour palattes – this element creates harmony of all the elements captured in the mood board to ensure every element communicates... Board The mood ...
1 Pages(250 words)Essay

Visual Literacy in Business

...Visual Literacy in Business al Affiliation Visual Literacy in Business Advertisement is the heartbeat of a business. It is necessary for a competitive turbulent business environment. Most companies have been basing their adverts on their products and services. However, this approach is not enough, as it does not incorporate the needs and desires of the consumers. Businesses should take a new strategy in their advertisements. Besides making consumers the prime target of adverts, this approach ensures that adverts emphasize on the abilities of products to solve the problems for which they are developed rather than their features. The Barack Obama “Hope” poster is trying to sell him as the best president for America... , the...
1 Pages(250 words)Essay

Visual Literacy in Business

...VISUAL LITERACY IN BUSINESS The development in technologies and appearance of social media has completely changed the way people interacted and communicated with each other, impacting at the same time modern businesses. Thus, it enabled organizations to make meetings, phone calls and emails using new technology and conversations to reach a wider audience. Social media websites enhanced the channels of communication and effectiveness for the business (Edosomwan, et al, 2011). In terms of positive impact on companies’ performance, social media has improved collaboration between the members of teams, leading to better results. Among the other pros of social...
1 Pages(250 words)Essay

Visual Literacy in Business

...Visual Literacy in Business Visual Literacy in Business Based on the notion that it is possible to read pictures, visual literacyis basically the ability to interpret and derive meaning from information conveyed through images (Elkins, 2010). This is particularly significant from the business perspective when one considers advertising. Most advertising is aimed at getting people take some form of action. Therefore, through visual literacy, the advertiser will strategically use the elements of the advertisement to create a design that will achieve that goal. In this sense,...
1 Pages(250 words)Essay

Visual Literacy in Business

...the process of perceiving them is immediate and automatic and does not need the involvement of conscious thought. The designer should use this knowledge for the purpose of intentionally highlighting the most important information. The third and last step is showing the data. It is important to display only the content that is meaningful and leave the items that are extraneous. It is not advisable to decorate the data since it may hinder and distract the audience from perceiving what is irrelevant and what is important (Apkon, 2013). Failure to follow these steps will lead to distracting the audience who will not understand the main point of presenting the visual communication piece. References Apkon, S. (2013). The age...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Visual Literacy in Business for FREE!

Contact Us