StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Visual Literacy in Business - Essay Example

Cite this document
Summary
It is necessary for a competitive turbulent business environment. Most companies have been basing their adverts on their products and services. However, this approach is not enough, as it does not incorporate the needs and desires…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.8% of users find it useful
Visual Literacy in Business
Read Text Preview

Extract of sample "Visual Literacy in Business"

Visual Literacy in Business al Affiliation Advertisement is the heartbeat of a business. It is necessary for a competitive turbulent business environment. Most companies have been basing their adverts on their products and services. However, this approach is not enough, as it does not incorporate the needs and desires of the consumers. Businesses should take a new strategy in their advertisements. This essay will evaluate three advertisements to demonstrate how the concept has been utilized.

The Barack Obama “Hope” poster is trying to sell him as the best president for America. The words used in the poster represent him as someone who America can see as a source of solace. However, there is more to the poster than just what meets the eye. In the year 2008, America was facing one of its worst moment. The poster portrayed Obama as what America needed to get back to its feet. He was the hope for America. The variety of solid colors used in the poster represented all the races in America.

It sold him as being a president who represented all the races equally. ‘’We can do it” poster was trying to sell the idea to women that they could also join the Second World War. However, the poster is acting as a platform to promote feminism. It has a message that communicates to women to arise and shine. They are encouraged to take up the challenging tasks through the message displayed and the use of an image of a woman. Old Spice advertisement is trying to sell the body wash.

However, it is interesting because it sends the message that everything is possible when a man uses Old Spice. The man is portrayed to have a good body and wealthy. Every woman desires this type of a person and, therefore, most will buy the product for their men. This form of communication can lead to some ethical issues. They include sexism and feminism, for example, the Old Spice advertisement. It has objectified men and most would struggle to look like the man in it to make them attractive.

If it were a female half-naked, it would have lead to a lot of reaction from the public therefore promoting feminism. References Anon, (2015). [image] Available at: http://en.wikipedia.org/wiki/Barack_Obama_%22Hope%22_poster [Accessed 12 Jun. 2015].Anon, (2015). [image] Available at: http://en.wikipedia.org/wiki/We_Can_Do_It! [Accessed 12 Jun. 2015].Anon, (2015). [image] Available at: http://www.youtube.com/watch?v=owGykVbfgUE [Accessed 12 Jun. 2015].

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Visual Literacy in Business Essay Example | Topics and Well Written Essays - 250 words - 8”, n.d.)
Retrieved from https://studentshare.org/business/1697868-visual-literacy-in-business
(Visual Literacy in Business Essay Example | Topics and Well Written Essays - 250 Words - 8)
https://studentshare.org/business/1697868-visual-literacy-in-business.
“Visual Literacy in Business Essay Example | Topics and Well Written Essays - 250 Words - 8”, n.d. https://studentshare.org/business/1697868-visual-literacy-in-business.
  • Cited: 0 times

CHECK THESE SAMPLES OF Visual Literacy in Business

Enhancing Employees Literacy Skills

The consequences of low levels of literacy in the workplace are therefore far-reaching.... The reality is, low adult literacy in general has negative impacts not only on business activities, but on the individual and the country's economy as a whole.... The program thus directs attention to workplace change that can enhance literacy in the workplace.... Poor literacy constrains an individual in terms of career choices, impairs a business's competiveness and thus undermines the country's ability to compete globally (Campbell, 2005)....
12 Pages (3000 words) Essay

Writing in the Visual Age

Majority of the researchers at the Wharton School of business concluded after comparing verbal presentations to visual presentations that “presenters who combined visual and verbal components were more persuasive” (MacroVU, Inc.... isually demonstrate how Europe brought the light of literacy and humanity to the dark land of Congo, she filled the star in the flag with very meaningful images of slavery and explorers and the blue field around it with several though-provoking and informative images of old African art....
7 Pages (1750 words) Research Paper

Effectiveness of Visual Communication Methods used in a Publication

& Keller (2009) stated, “Effective visual communication is not optional for managers and business communicators; it is required.... In modern business organizations, our audiences are both demanding and impatient.... When they read a data document, they want to find the numbers at a glance, immediately see the relationship between numbers, and understand the business implications”.... Designing Information literacy Modules for Distance Learners in India....
2 Pages (500 words) Essay

Short Visual Storytelling for the Web

The connection of the Cartesian dualism is the special relationship it awards to the visual literacy aspect.... visual literacy is the ability that one has and enables him to be able to engage his mind and read a picture, visual literacy therefore can be taken as an aspect whereby on is able to interpret the visual material and therefore interpreting and giving meaning to the forms of images that are presented to him or her (Gordon & Tamari, 2004 )....
9 Pages (2250 words) Term Paper

Review of Peter Jackson's Rendition of the Book into Film

The film and the written word are two essentially different media; translating the written work word-for-word into the visual medium of film is almost next to impossible.... Tolkien and executor of his father's estate, said that "My own position is that 'The Lord of the Rings' is peculiarly unsuitable to transformation into visual dramatic form" (Ebert)....
14 Pages (3500 words) Essay

The Significance Of Financial Literacy Skills

For example, the use of accounting language by students encourages increased competency and confidence in written, oral, and visual literacy activities.... Without the relevant accounting knowledge, a professional accountant will not function well in the local and international world of business....  For instance, company financial statements tell the story of any business using numbers and they substitute words.... As a result, accounting is defined as the global language of business....
6 Pages (1500 words) Essay

How Literary Practices Enhance Understanding of the Text

Thus English is significant in the business culture.... The literary practices have transformed from the illustrations of texts as sign arrangements, to the considerations of the meanings of the font types, and finally the analysis of the texts as the actions which achieve the social needs effectively....
6 Pages (1500 words) Essay

Analysis of Human Literacy and Learning

This practice as a way of communication has really encouraged the peoples' literacy in writing, reading, and learning.... This literature review "Analysis of Human literacy and Learning" presents background showing that human literacy and learning have a connection with their cognition.... Also, environmental variables have a great influence in determining how one would perform in learning and general literacy.... The activities from people's professions are diverse, so are literacy and the information needed to be erudite....
15 Pages (3750 words) Literature review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us