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Organisational Culture - Research Proposal Example

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Internationalization of companies beyond their present territories is a priority for many companies. Many companies have become internationalized with the…
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Organisational Culture
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Download file to see previous pages This paper is a research proposal on the organization culture of McDonalds that has enabled it to be successful in the emerging market of India. The hypothesis for the research is that McDonalds organization culture and entry strategy into India is the main factor that has contributed to the success of the organization in the market. The proposal will explore the literature on international business and emerging markets and relate them to the success of the organization in India. The final study will use primary inquiry to identify if and how the organization culture relates to success in the international market.
Over the years and especially in the last thirty years, the global business competition has become a very important consideration for entrepreneurs (Knight & Kim 2009)(Griffith et al. 2008). The competition has begun to have a decisive influence on the strategic planning, organisational culture and management both in the large corporations and in other small companies that have previously relied on the local markets (Ghemawat 2003). Corporations are now largely involved in establishing their place in international business environment either directly or indirectly.
The increasing need for globalization and exploration of international business has led many companies in the world to allocate more resources to cross-cultural management (Doz 2011) (Kedia & Englis 2011). The nature of culture and its implication on the internationalization of business have been studies for long (Field et al. 2010). Hofstede (2009) defines culture as the programmed state of mind that distinguishes members of one group of people from those of another. In the case of international business, culture can be defined as the way of doing things that differentiate people from one country to another or one organization to another (Hofstede 2009).
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