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Critical ( McDonalds and KFC) - Essay Example

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This essay is all about the management and culture in the case of international companies. McDonalds and KFC are among of the most renowned fast food chain restaurants in the world. Within these two cases, the proponent identifies the idea of internationalisation of business and globalisation…
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Critical essay ( McDonalds and KFC)
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"Critical ( McDonalds and KFC)"

Download file to see previous pages Critical discussion of theory

In this section, the proponent discusses different theories and concepts in line with culture and organisational management.

Internationalisation versus globalisation of business

Internationalisation is a matter of expanding boundaries of a certain country that sometimes it includes political invasion or domination, which further implies that internationalisation of business is highly associated with people’s consciousness about nationality (Parker, 2005). It is claimed that the United States in the twentieth century is responsible for such of this.

The internationalization for instance has become a major source for growth and survival of a family business (Kontinen and Ojala, 2010). Internationalisation of business is also associated with the international expansion of an industry (Leontiades, 1987). In this view, it is important to consider that internationalization of business today covers not just the broad context of expansion of a nation, but the integral part of it involves the expansion of single or even personal businesses as well.

The skills required for international management includes self and cultural awareness and the right interpersonal and communication in managing between national cultures. (Parker, 2005). The good thing about internationalisation of business is the thought that a certain business may be able to expand and diversified its activities across different countries. In contrast to internationalisation, globalisation tries to look at the world as without boarder and nationless (Parker, 2005). This means that every nationality is integrated and each nation is dependent or relying on each other. This great reliance brings forward the idea or concept that the various cultures in the world can be combined together. Thus, the entire world would be bringing one single culture. However, this concern is just among of the mostly considered issues in the case of globalisation. In the midst of globalisation, the issue about whether its entire activity has remarkably been applied remains to be discovered especially in cases of international companies trying to expand into other nationalities or culture. It is also important to find out which of the principles between internationalization and globalisation are remarkably currently put into practice. Many companies are claiming the benefits of globalisation. However, it is also important to consider what specific principles they are using between internationalisation and globalisation. Hofstede’s theory of culture Hofstede’s theory of culture is about ideas on people’s behavior and attitude (Callahan et al., 2007). This theory has five dimensions which include: individualism/collectivism, power distance, uncertainty avoidance, masculinity/feminity, long-term versus short-term orientation (Landy and Conte, 2007). These dimensions can elaborately explain the existing culture in the workplace since it is a product of identifying the peculiarities of different nations (Naue and Moller, 2010). Therefore, it can explain or help gauge the main differences of varying nationalities. The impact of Hofstede’ ...Download file to see next pagesRead More
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