Samsung Electronics Internationalisation Process: Consumer Electronics Division - Case Study Example

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The paper discusses Samsung internationalization process of the consumer electronics division, South Korea as an emerging market and Samsung Electronics internalization process. The paper outlines the sequence of market entries, the speed of internationalization and the market entry modes. …
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Samsung Electronics Internationalisation Process: Consumer Electronics Division
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Download file to see previous pages Samsung is a South Korean multinational conglomerate that provides telecommunication, semiconductor, and digital convergence technology to various markets across the world. Samsung Electronics engages in consumer electronics products and the three business divisions include consumer electronics, device solutions, and information technology and mobile communications (IM) division Samsung Electronics, 2015). The information technology and mobile division consist of products such as handheld phones, network systems, digital cameras, computers, and Smartphone. Samsung Group registered the US $ 327 billion in revenues in 2013 and a net income of US $ 30.1 billion (Samsung Electronics, 2015). The multinational has regional subsidiaries that are based in Peru, Chile, Colombia, and Argentina. The multinational is a global leader in semiconductor, mobile and display technologies and has leveraged on its research and development capabilities in order to provide innovative technologies and deliver customer value (Russell and Cohn 2012). The company’s vision 2020 is to ‘inspire the world, create the future’ through providing innovative technologies and developing new value across all core networks (Michell 2011). The research and development (R & D) consist of 42 global facilities that aim at setting new standards of excellence and forging new markets. Samsung Advanced Institute of Technology (SAIT), R & D centers, and division product development teams work together across markets such as US, UK, Russia, India, Israel, Japan, and China in understanding the emerging customer needs and preferences (Michell 2011).
Emerging markets are characterized by rapid industrialization, adoption of a mixed economy of free markets. South Korea is the 15th largest economy measured by GDP, industrial output and services and the 12thlargest economy in terms of the purchasing power parity. The country has a nominal GDP of $ 1.449 trillion and an average GDP growth rate of 3 percent annually (Central Intelligence Agency 2014). The GDP per capita is $ 35, 485 and inflation has remained stable at below 2 percent.  ...Download file to see next pagesRead More
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