Visual Literacy in Business - Essay Example

Visual Literacy in Business al Affiliation Visual Literacy in Business Advertisement is the heartbeat of a business. It is necessary for a competitive turbulent business environment. Most companies have been basing their adverts on their products and services. However, this approach is not enough, as it does not incorporate the needs and desires of the consumers. Businesses should take a new strategy in their advertisements. Besides making consumers the prime target of adverts, this approach ensures that adverts emphasize on the abilities of products to solve the problems for which they are developed rather than their features.

The Barack Obama “Hope” poster is trying to sell him as the best president for America. The words used in the poster portray him as a candidate in whom America can find solace and base hopes. However, there is more to the poster than just what meets the eye. In the year 2008, America was facing one of its worst moment. The poster portrayed Obama as what America needed to get back to its feet. He was the hope and source of optimism for a better America. The variety of solid colors used in the poster represented all the races in America.

It sold him as being a president who represented all the races equally. Thus, the advert does not focus on the candidate; rather, it targets the feelings of the electorate about optimism and views of multiracialism. ‘’We can do it” poster was trying to sell the idea to women that they could also join the Second World War. However, the poster is acting as a platform to promote feminism. It has a message that communicates to women to arise and shine. They are encouraged to take up the challenging tasks through the message displayed and the use of an image of a woman.

Old Spice advertisement is trying to sell the body wash. However, it is interesting because it sends the message that everything is possible when a man uses Old Spice. The man is portrayed to have a good body and wealthy. Every woman desires this type of a person and, therefore, most will buy the product for their men. This form of communication can lead to some ethical issues. They include sexism and feminism, for example, the Old Spice advertisement. It has objectified men and most would struggle to look like the man in it to make them attractive.

If it were a female half-naked, it would have lead to a lot of reaction from the public therefore promoting feminism. ReferencesLester, P. (2013). Visual Communication: Images with messages. Cengage Learning.