Entreprenuership - Essay Example

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These groceries retail outlets are specialized in selling Organic foods. Winning the loyalty of customers is something most business operators try to achieve. The selected…
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Prioritize Risk on your Business Model For the past six months, all my groceries purchases have been from Whole Foods, Supervalu, and Wal-Mart. These groceries retail outlets are specialized in selling Organic foods. Winning the loyalty of customers is something most business operators try to achieve. The selected stores I have mentioned above are a few of the many outlets that have customers frequently visiting them. Moreover, it is not easy to retain customers unless strategies are put to curb such challenges.
With Wal-Mart, Whole Foods or Supervalu, the customers are always informed through posting frequent communication calendars. Similarly, customers are issued with “thank you” messages, letters and even phone calls. Therefore, this makes a person to feel valued and an important member of the business (Kivetz, Urminsky and Zheng, 2006). Also, such retail outlets provided an environment conducive to me, and this attracted my attention. The sales people were customer friendly and they always approach each and every customer with the right offer in a right way. However, Wal-Mart or Supervalu have the strategy of bringing back the “lost sheep”.
These grocery retail outlets provided extraordinary customer services. All their products were delivered on time, and they ensure that they meet their deadline. The most important thing is that they deliver zero-defect product, and they also have an outstanding people who offer their services. They have complaints procedure whereby customers can place their dissatisfaction about the retail outlet. Additionally, after receiving complaints, they act on them promptly by issuing a letter of apology or call their customers, and also making follow-up actions.
Lastly, the three retail outlets always respond to customers’ concern. For example, there was a time when the products from most groceries were too expensive to most customers. The real thing they did was to offer a discount. Therefore, such kind of services to customers made me pick Wal-Mart, Whole Foods and Supervalu over other groceries retail outlets.

Work Cited
Kivetz, Ran, Oleg Urminsky, and Yuhuang Zheng. "The goal-gradient hypothesis resurrected: Purchase acceleration, illusionary goal progress, and customer retention." Journal of Marketing Research 43.1 (2006): 39-58. Read More
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