Business Models of Whole Foods, Supervalu, and Wal-Mart - Essay Example

Customers are issued with “thank you” messages, letters, and even phone calls. Therefore, this makes a person feel valued and an important member of the business (Kivetz, Urminsky, and Zheng, 2006). Also, such retail outlets provided an environment conducive to me, and this attracted my attention. The salespeople were customer friendly and they always approach every customer with the right offer in the right way. However, Wal-Mart or Supervalu have the strategy of bringing back the “lost sheep”.

These grocery retail outlets provided extraordinary customer service. All their products were delivered on time, and they ensure that they meet their deadline. The most important thing is that they deliver zero-defect products, and they also have outstanding people who offer their services. They have a complaints procedure whereby customers can place their dissatisfaction about the retail outlet. Additionally, after receiving complaints, they act on them promptly by issuing a letter of apology or calling their customers, and also making follow-up actions.

Lastly, the three retail outlets always respond to customers’ concerns. For example, there was a time when the products from most groceries were too expensive for most customers. The real thing they did was to offer a discount. Therefore, such kind of services to customers made me pick Walmart, Whole Foods, and Supervalu over other grocery retail outlets. Read More