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Marketing Essays

Result for Subject Marketing:
19930 essays
Market assessment, planning and strategy of Apple Inc Marketing Essay
11 pages (2750 words) , Download 5 , Essay
Free
This research will begin with the description of the organization. The report continued with the organizational self-assessment; examination of such market environments as cooperative, competitive, economic, technological, social, political, legal, regulatory. Potential opportunities for growth and proposed growth strategy also have been made.
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The customers perceived value on the IPhone Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
The research project will therefore seek to explore and investigate the following: • Identify customer perceived value on smart phones. • Identify factors that influence the behaviour of mobile phone consumers. • Examine the iPhone’s customer value offering. • Provide an evaluation of the iPhone’s existing value proposition by comparing and contrasting it against a competitor i.e. Blackberry.
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Ryanair marketing strategies Marketing Essay
10 pages (2500 words) , Download 5 , Essay
Free
The firm that is analyzed in the paper is Ryanair. The airline has grown substantially over the years to become the top low-budget airline in Europe. The company did not achieve the success outright, but rather through efficient and effective marketing strategies, including a complete overhaul of its management at one point.
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The marketing plan for ABC Foods Pvt. Ltd Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
This paper presents brief report on the management strategy of Amazon.com and gives detailed analysis of both the internal as well as external environments. In order to analyze the business environments, various business analysis tools such as SWOT, STPD, Competitor analysis etc will be included in the paper.
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Consumer Behaviour LOral Male Grooming Range Marketing Assignment
13 pages (3250 words) , Download 2 , Assignment
Free
This paper illustrates that conditioning and grooming of consumers mind can be done only through effective marketing strategies. L’Oréal implemented a few strategies while planning their marketing campaign for men grooming range. In the essay that follows we are going to cover significant factors impacting consume behaviour and his buying decision.
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Contemporary And International Marketing Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
According to the paper international marketing requires an organization to implement more than one marketing mix into foreign markets, keeping in view the macro and micro environmental aspects of the respective markets. Organizations engage in international marketing and business activities to expand their business size.
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BBDO agency project Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
The author of this report will demonstrate the opportunities that exist for the McLaren brand in the United Arab Emirates. The target market represents a significant consumer segment that remains highly receptive to the McLaren brand and displays high purchasing intention.
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How is the Marketing Concept and Its Implementation Responding to Developments in the Macro-Environment Marketing Essay
14 pages (3500 words) , Download 3 , Essay
Free
The researcher develops the following research questions that need to be answered to affirm the findings: How are the marketing concept and its implementation responding to developments in the Macro-environment? Knowledge management plays a significant role in the success, in a competitive environment, thus, categorizing knowledge management as part of the marketing strategies of the organization is paramount.
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Marketing Research Proposal for Film 4 You DVD Rental Store Marketing Research Paper
13 pages (3250 words) , Download 3 , Research Paper
Free
The researcher of this paper analyses on consumer behavior and emergence of online marketing as important due to the immediate applicability in the global business economy. In addition, this research is of the specific opinion to evaluate which one the highlighted factors would be responsible for such observed business poor performance.
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Business to Business Marketing Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
This essay explores the supplier as the price makers in geographic market segmentation. A supplier is able to charge different prices for products and services in different regions and countries. Here the supplier refers to different types of middle man of any business i.e. they can be the producer or can be the wholesaler and may be the distributors and the preproduction supplier can also be.
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What leadership styles dominate the Chinese market Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
From this research It is found that while transformational leadership style has a positive influence on job satisfaction and commitment, Chinese firms tend to exhibit a more authoritative style of leadership owing to its national culture rooted in Confucianism which emphasizes on relationship building and trust that is highly personalized.
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Dior J`adore Perfume Marketing Essay
8 pages (2000 words) , Download 5 , Essay
Free
J’adore, Perfume is a combination of blackberry, rose, violet, mandarin and orchid. “Absolute feminity” is one of the slogans for J’adore”. J’adore has the market share of 30% in the world market, and thus France became the No.1 in perfume exporting country in the world.
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The impact of piracy on maritime trade and fishing industry Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
This essay explores the impact of piracy on maritime trade and fishing industry. The impact is also felt in all nations of the world as they major world economies have not only lost millions of dollars following ship hijacks, but they have also spent even more money trying to secure the troubled sea routes.
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DISNEYLAND IN QATAR Marketing Case Study
14 pages (3500 words) , Download 2 , Case Study
Free
RAbstract This paper presents the marketing plan for the opportunity identified in the emerging market of Qatar for the establishment of a Disneyland theme park. It highlights the strategic objectives as well as the mission statement of the company with regards to the proposed theme park.
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The essentials of international marketing in the context of a UK-based firm, Directa Ltd Marketing Essay
19 pages (4750 words) , Download 3 , Essay
Free
According to the study marketing across borders is not a streamlined process. Despite conducting extensive research on the market and the possibilities of expanding abroad, there would still be unanticipated losses that the company would have to face. However, it can be minimized by shrewd marketing measures and strong leadership.
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A Middle East Entrepreneur Marketing Essay
12 pages (3426 words) , Download 3 , Essay
Free
The problems of starting a business as a group are demanding, but not as much as when starting a sole proprietor one more so in a region where it is not a usual occurrence.  When Jeanne Tabra started her business in the Middle East, she took a bold decision in venturing into a relatively unknown business in her area at the time.
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How Burberry Has Reached the Expectations Required Marketing Essay
11 pages (3179 words) , Download 4 , Essay
Free
The ability to reach various audiences with merchandise is able to determine the success and growth of various companies. The profit and growth of Burberry are one of the areas that have been created to alter the expectations within the company. The different products, target markets, and approaches toward growth are ones that can be defined.
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Bravo's Burberry Takes Over Marketing Essay
10 pages (2683 words) , Download 3 , Essay
Free
The company was very flexible in terms of product sourcing. And it had cost-effective exposure of lower transactional. Limited vertical integration minimized the manufacturing margin and value. Low influence in Japanese upside Its Brand extension in the apparel segment has increased high risk in the fashion industry.
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Racist Skinhead Subculture Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
Originating from England, the skinhead subculture reached the US in the late eighties and mainly involved a cultural expression of a wide array of music and dressing styles that gave them a sense of belonging.
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How can a BMW franchise create Customer Engagement through Social Media Marketing Research Paper
14 pages (3500 words) , Download 4 , Research Paper
Free
From this research it is clear that BMW has already been making good use of the social media sites. However, in order to increase the customers’ engagement with the brand, the company needs to keep making new social media strategies. It can hire a social media expert who will be responsible to handle the day-to-day affairs of the company.
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Framework for Assessing the UK Toy and Game Industry Marketing Term Paper
12 pages (3000 words) , Download 5 , Term Paper
Free
The decision of entering into a foreign market depends on a variety of aspects. Risks in any country such as economic or political and attractiveness of markets is one of the most critical aspects which must be thought-out by any organization before entering into a foreign market.
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DreamWorks Animation Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
According to the study DreamWorks Animation accounts for one of the leading animation organizations in the US and is known for its rapid success and creative strides in the domain which has driven it ahead of all its competitors in the industry. The company diagnosis reveals resemblance of its functions with the mechanic and organism metaphor.
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Financial Business Models of Social Networking Companies Marketing Dissertation
40 pages (10597 words) , Download 2 , Dissertation
The discussion seeks to answer the questions: How do Twitter users interact with Twitter advertising and how would they interact with other revenue strategies? How effective is the advertising strategy of Twitter at gaining revenue from users and providing value to advertisers? How does Twitter’s revenue strategy compare to the other potential social network revenue models that are available to it?
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Leadership Issues of RAK Trading Marketing Essay
16 pages (4346 words) , Download 11 , Essay
Free
100+ years of existence in a challenging business environment is not all a simple achievement. It should be noted that sound business philosophies and strong leadership are necessary for an organization to survive for longer periods. The level of motivation among the employees is important for successful management.
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The Impact of Cause-Related Marketing on Consumer Choices Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
As a result of research it was suggested that CRM has gained significant currency since it was officially introduced by American Express in the 1980s. CRM has been seen as a tool for distinguishing brands and companies from one another in a marketplace where product quality, quantity and pricing are virtually the same.
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Understanding of culture and cultural differences as fundamental for international marketing Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
According to the research international business operations have continually faced a number of challenges with regards to differences that exist between the host country and the international environment. Among the cross border challenges, cultural barriers have been evidently depicted as among the main factors that should be emphasized upon by multinational corporations.
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Sustainable Marketing and Marketing Budget and Implementation Marketing Assignment
12 pages (3261 words) , Download 2 , Assignment
Free
The product produced by the company tends to gain high-class market leadership working on the parameters of innovation, enhancement of the reliability factor in the goods produced thereby making the company accountable to the global consumer base and finally integrating and enhancing the cooperation of its value chain elements to drive both productivity and performance (Samsung, 2012).
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Segmented Marketing and Branding Big Mac Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
According to the research Market Segmentation theory calls for dividing markets into smaller categories on some rational basis such as different needs, wants, attributes, beliefs, values, dimensions, etc. Market Segmentation is a very important part of any company’s marketing strategy which enables it to figure out the existence of different groups in the market and cater to their specific requirements.
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Environmental Audit of Brazil and India Marketing Essay
14 pages (4064 words) , Download 2 , Essay
Free
Whatever the motivation for the firms to enter foreign territories, it is paramount on the part of the organization to study the foreign market in an in-depth and extensive manner. Various factors will be at ‘play’ in those foreign markets, and those factors will either aid the entering organization or pose a major challenge to the organization.
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The Effects of Brand Management (Global and Domestic) on the Internet Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
This paper mainly attempts to highlight the importance and benefits of brand management for an organization. It also aims to identify the influence of brand management over internet services. Moreover, it intends to describe the impact of ethics over branding characteristics and communication techniques.
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Social Media Recovery for Costa Crociere Marketing Term Paper
14 pages (3500 words) , Download 2 , Term Paper
Free
Costa Crociere SpA is recognised as one of the biggest Italian groups in the tourism sector. It is also observed as one of the leading names in global cruise industry and is also regarded as a prestigious Cruise Line of the world.
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Fundamental framework of engaging in marketing communication Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
This study has established that marketing communication is an effective mode of marketing, which is fundamentally concerned with the promotion aspect of goods and services from a given firm. This study has examined the marketing operations of JD Sports Retailers as the company gears its operations towards realisation of great returns during the London 2012 Olympic Games scheduled for July 27 and August 12.
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Marketing essentials: case study of Nestle Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
According to the research Nestle has a wide network across the globe but it makes sure that it adheres to the local legislation, cultural and religious practices of the countries in which it has its operation. Its business objective is to market the company’s products in a way that creates value for all its stakeholders like consumers, employees, shareholders and business partners.
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Company Analysis: Kellogg Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
According to the research Kellogg distributes its products in more than 180 countries. Some of the most highly recognizable brands offered by Kellogg’s are as follows: • Keebler • Pop-Tarts • Eggo and Rice Krispies Today, Kellogg faces the most difficult operating environment, encompassing challenges that are unprecedented for the company.
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Tropicana Marketing Essentials Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
According to the essay Tropicana is a subsidiary of soda Behemoth Company, Pepsi that makes orange juice at a Bradenton facility located in Florida and sells it to the US and Canada markets. Tropicana has a variety of flagship juice offerings that include reduced calorie, reduced sugar, and calcium fortified versions.
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Advertising Campaign for Apples iPhone in the UK Marketing Essay
12 pages (3336 words) , Download 4 , Essay
Free
The advertising campaign strategy has defined the targeted audience and the effective media strategy to be applied. Some of the media categories used in developing this campaign strategy include internet advertising avenues like Facebook, Twitter, and online videos, which have become common advertising strategies for companies in today’s market (Leiss et al 2005, p. 69).
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Global marketing strategy and product launch: Superdrug to India Marketing Essay
14 pages (3500 words) , Download 4 , Essay
Free
The paper focuses on product and marketing strategies of a cosmetic and beauty products retailer, Superdrug based in United Kingdom in its bid to make a foray into emerging markets like India. Superdrug is an established retailer in United Kingdom through conducting its operation via 900 stores.
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How to create competitive advantage for Chinese companies Marketing Dissertation
60 pages (15000 words) , Download 4 , Dissertation
Globalization has been responsible for the turbulent business environment and also for the movement of companies across national borders. Saturation in domestic markets also drives organizations to explore opportunities overseas.
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Direct advertising Marketing Dissertation
12 pages (3000 words) , Download 2 , Dissertation
Free
The author describes an evaluation of direct advertisement and its competitive advantage. There is a clear need for highly targeted marketing activities within the Internet environment. The Internet is a collection of smaller submarkets where developing and maintaining relationships with online customers generates sales and subsequently profits.
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Influence of Labeled Artificial Ingredients in Certified Organic Products on Sale Marketing Dissertation
11 pages (3173 words) , Download 2 , Dissertation
Free
In fact, this study would like to know in the end the level of customers’ satisfaction with organic foods when combined with artificial ingredients. Thus, the proponent would like to address the following question at the end of the study. Are customers satisfied with the artificial ingredients mixed with organic products?
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Qatar Airways Market Research Marketing Essay
10 pages (2500 words) , Download 5 , Essay
Free
The average age of Qatar Airway’s aircraft is less than four years. In the year 1997, the company had only four aircrafts. Nevertheless as of February, 2012 the airline has more than 100 aircrafts and expects to have more than 120 aircrafts by the next year (Qatar Airways, 2012).
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O2s Style of Marketing Marketing Dissertation
21 pages (6167 words) , Download 2 , Dissertation
While talking about telecommunication organizations, O2 is one of the growing telecommunication brands in the region of the UK that provide internet, telecommunication, and financial services for the residents of the UK. Moreover, the ranking system authenticates the prominence of O2, as it comes under counting amongst the top brands of UK.
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Marketing Communications Campaign - Razed Roof Charity Marketing Coursework
10 pages (2747 words) , Download 2 , Coursework
Free
The Razed Proof is a group focusing on the performance art activity meant for people suffering from disabilities and also problems like dyslexia. The organization as a whole operates for the development of the people suffering from the above-mentioned ailments in endeavoring to enhance the quality of life for the different individuals.
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The Holiday Market Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
This requires developing a segmentation strategy which in turn depends on the situation analyses, on the products on offer that suit the customer requirements and the on strategy to attract the different segments. Segmentation is the process of dividing the total market into number of small segments or submarkets (Daneels, 1996).
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Market Louis Vuitton on Social Network Marketing Essay
11 pages (2750 words) , Download 6 , Essay
Free
Established in 1854, the brand Louis Vuitton was opened by designer Louis Vuitton who entered the art circle by making travel accessories but soon began exploring the industry of fashion, which lead him to make his mark as a premium fashion brand. However, LV is still known for its premium handbags and luggage collection.
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Consumer Behavior in a Service Context Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The paradigms of food chain service marketing require an obsessive understanding of customer perceptions and expectations and connecting them to delivery and product design, as well as operational planning. Where McDonald’s has excelled due to its capability to successfully coordinate the consumer’s perspective in its operations and products in a comprehensive manner.
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MARKETING PLAN FOR SKAGEN DESIGN Marketing Essay
16 pages (4000 words) , Download 5 , Essay
Free
Table of Contents Introduction 3 Skagen Design: Company Overview 3 Analysis of Internal and External Environments 5 SWOT analysis 5 Strengths and Opportunities 6 Weaknesses and Threats 6 Market Choice for Skagen Design 7 China and Business opportunities 7
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Marketing Planning Components Marketing Essay
9 pages (2581 words) , Download 7 , Essay
Free
This survey assesses and evaluates one of the most important functions of the organization- marketing. Marketing planning is essential in any organization as it provides a systematic approach and gives the managers a deep insight into the existing relationship and integration of marketing function with the overall strategy of the organization.
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Corporate Management and Finance Marketing Essay
14 pages (3818 words) , Download 3 , Essay
Free
The chain was first established in the year 1899 by an egg and butter merchant named William Morrison in Bradford Market. The company has grown to become the fourth largest retail food chain with a store count of over 400. The company’s goal is to become the most preferred retailer for customers who prefer other retail chains to shop at.
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Marks and Spencer Company Marketing Term Paper
11 pages (3811 words) , Download 2 , Term Paper
Free
Business Environment & Strategic Capability Analysis. The analysis of the business environment is an important procedure done regularly by companies. As the market is changing and including more and more firms in the business scenario, proper screening of the environment is part and parcel of a firm’s success.
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