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Marketing Essays

Result for Subject Marketing:
19914 essays
How Burberry Has Reached the Expectations Required Marketing Essay
11 pages (3179 words) , Download 4 , Essay
Free
The ability to reach various audiences with merchandise is able to determine the success and growth of various companies. The profit and growth of Burberry are one of the areas that have been created to alter the expectations within the company. The different products, target markets, and approaches toward growth are ones that can be defined.
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Bravo's Burberry Takes Over Marketing Essay
10 pages (2683 words) , Download 3 , Essay
Free
The company was very flexible in terms of product sourcing. And it had cost-effective exposure of lower transactional. Limited vertical integration minimized the manufacturing margin and value. Low influence in Japanese upside Its Brand extension in the apparel segment has increased high risk in the fashion industry.
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Racist Skinhead Subculture Marketing Essay
16 pages (4000 words) , Download 4 , Essay
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Originating from England, the skinhead subculture reached the US in the late eighties and mainly involved a cultural expression of a wide array of music and dressing styles that gave them a sense of belonging.
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How can a BMW franchise create Customer Engagement through Social Media Marketing Research Paper
14 pages (3500 words) , Download 4 , Research Paper
Free
From this research it is clear that BMW has already been making good use of the social media sites. However, in order to increase the customers’ engagement with the brand, the company needs to keep making new social media strategies. It can hire a social media expert who will be responsible to handle the day-to-day affairs of the company.
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Framework for Assessing the UK Toy and Game Industry Marketing Term Paper
12 pages (3000 words) , Download 5 , Term Paper
Free
The decision of entering into a foreign market depends on a variety of aspects. Risks in any country such as economic or political and attractiveness of markets is one of the most critical aspects which must be thought-out by any organization before entering into a foreign market.
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DreamWorks Animation Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
According to the study DreamWorks Animation accounts for one of the leading animation organizations in the US and is known for its rapid success and creative strides in the domain which has driven it ahead of all its competitors in the industry. The company diagnosis reveals resemblance of its functions with the mechanic and organism metaphor.
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Financial Business Models of Social Networking Companies Marketing Dissertation
40 pages (10597 words) , Download 2 , Dissertation
The discussion seeks to answer the questions: How do Twitter users interact with Twitter advertising and how would they interact with other revenue strategies? How effective is the advertising strategy of Twitter at gaining revenue from users and providing value to advertisers? How does Twitter’s revenue strategy compare to the other potential social network revenue models that are available to it?
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Leadership Issues of RAK Trading Marketing Essay
16 pages (4346 words) , Download 11 , Essay
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100+ years of existence in a challenging business environment is not all a simple achievement. It should be noted that sound business philosophies and strong leadership are necessary for an organization to survive for longer periods. The level of motivation among the employees is important for successful management.
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The Impact of Cause-Related Marketing on Consumer Choices Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
As a result of research it was suggested that CRM has gained significant currency since it was officially introduced by American Express in the 1980s. CRM has been seen as a tool for distinguishing brands and companies from one another in a marketplace where product quality, quantity and pricing are virtually the same.
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Understanding of culture and cultural differences as fundamental for international marketing Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
According to the research international business operations have continually faced a number of challenges with regards to differences that exist between the host country and the international environment. Among the cross border challenges, cultural barriers have been evidently depicted as among the main factors that should be emphasized upon by multinational corporations.
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Sustainable Marketing and Marketing Budget and Implementation Marketing Assignment
12 pages (3261 words) , Download 2 , Assignment
Free
The product produced by the company tends to gain high-class market leadership working on the parameters of innovation, enhancement of the reliability factor in the goods produced thereby making the company accountable to the global consumer base and finally integrating and enhancing the cooperation of its value chain elements to drive both productivity and performance (Samsung, 2012).
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Segmented Marketing and Branding Big Mac Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
According to the research Market Segmentation theory calls for dividing markets into smaller categories on some rational basis such as different needs, wants, attributes, beliefs, values, dimensions, etc. Market Segmentation is a very important part of any company’s marketing strategy which enables it to figure out the existence of different groups in the market and cater to their specific requirements.
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Environmental Audit of Brazil and India Marketing Essay
14 pages (4064 words) , Download 2 , Essay
Free
Whatever the motivation for the firms to enter foreign territories, it is paramount on the part of the organization to study the foreign market in an in-depth and extensive manner. Various factors will be at ‘play’ in those foreign markets, and those factors will either aid the entering organization or pose a major challenge to the organization.
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The Effects of Brand Management (Global and Domestic) on the Internet Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
This paper mainly attempts to highlight the importance and benefits of brand management for an organization. It also aims to identify the influence of brand management over internet services. Moreover, it intends to describe the impact of ethics over branding characteristics and communication techniques.
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Social Media Recovery for Costa Crociere Marketing Term Paper
14 pages (3500 words) , Download 2 , Term Paper
Free
Costa Crociere SpA is recognised as one of the biggest Italian groups in the tourism sector. It is also observed as one of the leading names in global cruise industry and is also regarded as a prestigious Cruise Line of the world.
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Fundamental framework of engaging in marketing communication Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
This study has established that marketing communication is an effective mode of marketing, which is fundamentally concerned with the promotion aspect of goods and services from a given firm. This study has examined the marketing operations of JD Sports Retailers as the company gears its operations towards realisation of great returns during the London 2012 Olympic Games scheduled for July 27 and August 12.
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Marketing essentials: case study of Nestle Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
According to the research Nestle has a wide network across the globe but it makes sure that it adheres to the local legislation, cultural and religious practices of the countries in which it has its operation. Its business objective is to market the company’s products in a way that creates value for all its stakeholders like consumers, employees, shareholders and business partners.
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Company Analysis: Kellogg Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
According to the research Kellogg distributes its products in more than 180 countries. Some of the most highly recognizable brands offered by Kellogg’s are as follows: • Keebler • Pop-Tarts • Eggo and Rice Krispies Today, Kellogg faces the most difficult operating environment, encompassing challenges that are unprecedented for the company.
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Tropicana Marketing Essentials Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
According to the essay Tropicana is a subsidiary of soda Behemoth Company, Pepsi that makes orange juice at a Bradenton facility located in Florida and sells it to the US and Canada markets. Tropicana has a variety of flagship juice offerings that include reduced calorie, reduced sugar, and calcium fortified versions.
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Advertising Campaign for Apples iPhone in the UK Marketing Essay
12 pages (3336 words) , Download 4 , Essay
Free
The advertising campaign strategy has defined the targeted audience and the effective media strategy to be applied. Some of the media categories used in developing this campaign strategy include internet advertising avenues like Facebook, Twitter, and online videos, which have become common advertising strategies for companies in today’s market (Leiss et al 2005, p. 69).
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Global marketing strategy and product launch: Superdrug to India Marketing Essay
14 pages (3500 words) , Download 4 , Essay
Free
The paper focuses on product and marketing strategies of a cosmetic and beauty products retailer, Superdrug based in United Kingdom in its bid to make a foray into emerging markets like India. Superdrug is an established retailer in United Kingdom through conducting its operation via 900 stores.
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How to create competitive advantage for Chinese companies Marketing Dissertation
60 pages (15000 words) , Download 4 , Dissertation
Globalization has been responsible for the turbulent business environment and also for the movement of companies across national borders. Saturation in domestic markets also drives organizations to explore opportunities overseas.
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Direct advertising Marketing Dissertation
12 pages (3000 words) , Download 2 , Dissertation
Free
The author describes an evaluation of direct advertisement and its competitive advantage. There is a clear need for highly targeted marketing activities within the Internet environment. The Internet is a collection of smaller submarkets where developing and maintaining relationships with online customers generates sales and subsequently profits.
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Influence of Labeled Artificial Ingredients in Certified Organic Products on Sale Marketing Dissertation
11 pages (3173 words) , Download 2 , Dissertation
Free
In fact, this study would like to know in the end the level of customers’ satisfaction with organic foods when combined with artificial ingredients. Thus, the proponent would like to address the following question at the end of the study. Are customers satisfied with the artificial ingredients mixed with organic products?
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Qatar Airways Market Research Marketing Essay
10 pages (2500 words) , Download 5 , Essay
Free
The average age of Qatar Airway’s aircraft is less than four years. In the year 1997, the company had only four aircrafts. Nevertheless as of February, 2012 the airline has more than 100 aircrafts and expects to have more than 120 aircrafts by the next year (Qatar Airways, 2012).
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O2s Style of Marketing Marketing Dissertation
21 pages (6167 words) , Download 2 , Dissertation
While talking about telecommunication organizations, O2 is one of the growing telecommunication brands in the region of the UK that provide internet, telecommunication, and financial services for the residents of the UK. Moreover, the ranking system authenticates the prominence of O2, as it comes under counting amongst the top brands of UK.
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Marketing Communications Campaign - Razed Roof Charity Marketing Coursework
10 pages (2747 words) , Download 2 , Coursework
Free
The Razed Proof is a group focusing on the performance art activity meant for people suffering from disabilities and also problems like dyslexia. The organization as a whole operates for the development of the people suffering from the above-mentioned ailments in endeavoring to enhance the quality of life for the different individuals.
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The Holiday Market Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
This requires developing a segmentation strategy which in turn depends on the situation analyses, on the products on offer that suit the customer requirements and the on strategy to attract the different segments. Segmentation is the process of dividing the total market into number of small segments or submarkets (Daneels, 1996).
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Market Louis Vuitton on Social Network Marketing Essay
11 pages (2750 words) , Download 6 , Essay
Free
Established in 1854, the brand Louis Vuitton was opened by designer Louis Vuitton who entered the art circle by making travel accessories but soon began exploring the industry of fashion, which lead him to make his mark as a premium fashion brand. However, LV is still known for its premium handbags and luggage collection.
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Consumer Behavior in a Service Context Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The paradigms of food chain service marketing require an obsessive understanding of customer perceptions and expectations and connecting them to delivery and product design, as well as operational planning. Where McDonald’s has excelled due to its capability to successfully coordinate the consumer’s perspective in its operations and products in a comprehensive manner.
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MARKETING PLAN FOR SKAGEN DESIGN Marketing Essay
16 pages (4000 words) , Download 5 , Essay
Free
Table of Contents Introduction 3 Skagen Design: Company Overview 3 Analysis of Internal and External Environments 5 SWOT analysis 5 Strengths and Opportunities 6 Weaknesses and Threats 6 Market Choice for Skagen Design 7 China and Business opportunities 7
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Marketing Planning Components Marketing Essay
9 pages (2581 words) , Download 7 , Essay
Free
This survey assesses and evaluates one of the most important functions of the organization- marketing. Marketing planning is essential in any organization as it provides a systematic approach and gives the managers a deep insight into the existing relationship and integration of marketing function with the overall strategy of the organization.
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Corporate Management and Finance Marketing Essay
14 pages (3818 words) , Download 3 , Essay
Free
The chain was first established in the year 1899 by an egg and butter merchant named William Morrison in Bradford Market. The company has grown to become the fourth largest retail food chain with a store count of over 400. The company’s goal is to become the most preferred retailer for customers who prefer other retail chains to shop at.
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Marks and Spencer Company Marketing Term Paper
11 pages (3811 words) , Download 2 , Term Paper
Free
Business Environment & Strategic Capability Analysis. The analysis of the business environment is an important procedure done regularly by companies. As the market is changing and including more and more firms in the business scenario, proper screening of the environment is part and parcel of a firm’s success.
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Marketing Plan for Riverford Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The mode of sales has been recorded through lining the individuals to the best sales representatives. However, internet has been used to advertise the new delivery system that promises to deliver faster services to the clients. The service promises to reduce travelling and advertising costs that have proved a leading setback in the market (Tungate 2007, p28).
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Role Of A Leader In Managing Crisis. Toyota case study Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
Crisis management is the process which needs to be institutionalised by a leader. A leader’s qualities lie in foreseeing and preparing for the crisis that may occur in the near future. An effective leadership involvement and support is very essential for the crisis management method.
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Marketing Essentials For Kleenex Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
The Kimberly-Clark Corporation was founded in 1872 initially as a paper mill running business and has risen to become a top universal competitor in the market of paper goods. The company deals mainly with customer products which are paper based under a variety of brands such as Depend, Huggies, Scott, Kotex, Pull-Ups and Kleenex.
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Marketing Plan for Kellogg Company 2012-2015 Marketing Essay
11 pages (3180 words) , Download 3 , Essay
Free
The company was founded in 1906 in Michigan and it specializes in producing and marketing breakfast food such as cereals and snacks. It operates in 18 countries and sells its products in more than 180 countries. Since its inception, the company has been guided by innovation and commitment as its principles in the areas it competes in.
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How to Market a Specific Product to a Specific Target in the US Hispanic Market Marketing Research Paper
15 pages (5112 words) , Download 2 , Research Paper
Free
Nissan’s Leaf is the first 100% electric car. It is a market pioneer and has a lot of potential keeping in mind the limitations of fuel-based cars. However a glance at the current marketing strategies and positioning it shows that the car is meant to appeal to the upper-class, working mothers and white females who feel strongly about environmental conservation.
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Internet and Digital Marketing Communications Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
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Non- price differentiation is a marketing strategy whereby one company is trying to differentiate or distinguish its services or products from competing services or products based on such attributes like workmanship and design. The company can also differentiate its product or service offering through customer focus, extensive distribution.
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Triangle Creative Ltd Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
Channel Coverage b. Identifying and Organising Roles Around Customer Needs 5.0 Conclusion WORD COUNT = 3,001 words To: David Thorpe and Angela Brown, TCL From: John Smith, XYZ Consulting Ltd Re: Business-to-Business Marketing Report 1.0 Introduction As requested, please find herewith our Business-to-Business Marketing report that addresses your marketing concerns.
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Counterfeiting and Pricing in China and UK Marketing Dissertation
14 pages (3500 words) , Download 3 , Dissertation
Free
While most of the customers have some assess of understanding of counterfeit, they remain prepared to build a trade off between authenticity and image. Many others are not realizing the negatives involved in counterfeits and most of the people have previously imagined.
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Advertising and society Marketing Term Paper
11 pages (2750 words) , Download 2 , Term Paper
Free
There are some advertisements which leave a lasting impact on the minds and hearts of the people. On the same tangent, there is one advertisement that has had a major say in being one of my favorites. This is because it hits the right areas in my heart as it connects with me in more ways than one.
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Cooperation Between the Automobile Company Honda and the Government of Japan Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The main focus of the essay is on the key development stages of the Honda corporation and on the beneficial co-operation between this corporation and the state. In the post-war years Japan gained a reputation in electronics, automobiles, power tools, and other gadgets. Honda was one of the corporations, that became a multinational organization.
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Financial Statement Analysis Marketing Research Paper
14 pages (3500 words) , Download 3 , Research Paper
Free
Financial Statement Analysis Name: Institution Date Executive summary Emirates integrated telecommunication is a company which was formed in the year 2007.The company started operation under telecommunication industry where there already existed Etisalat government Telecommunication Company.
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Marketing Management: Fundamentals and Practices Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
The analysis of socio-cultural factors would assist Tom to evaluate how the UK society and the country’s market culture may contribute to the Tiny Tees’ future operations. Socio-cultural factors include health consciousness, age distribution, population growth, individuals’ career tastes, and safety concerns. Statistical data show that UK’s birth rate has increased over the last two years.
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Brand Personalities Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
Brand personality is a group of personal characters related and connected with a brand. Jennifer Aker, in her book, Dimensions of brand personality,” Journal of Marketing Research, defines brand personality as “a sequence of individual characters related with the brand”.
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Using Sports as a Key Promotional Vehicle. (Adidas) Marketing Essay
16 pages (4000 words) , Download 3 , Essay
Free
This paper will discuss promotion plan for a business aiming to use sporting as a key promotional vehicle to market sports equipment. Taking Adidas as a case study, this paper will explore how Adidas can use sports to market itself.
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Why has Tesco's loyal card scheme been successful where competitors' schemes have not Marketing Dissertation
9 pages (2250 words) , Download 2 , Dissertation
Free
Tesco’s Loyalty Card Scheme. Why has Tesco’s loyalty card scheme been more successful than its competitors? Owing to its success in recent years, Tesco has become one of the largest retailers of the world, fourth largest in the world and the largest one in the United Kingdom.
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Gucci: Fashion Marketing Strategies Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
Gucci has been consistently sticking to its brand values of providing a unique experience to the target market whether through its store environment, marketing communications, pricing or distribution strategy.
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