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Marketing Essays

Result for Subject Marketing:
19895 essays
Advertising Campaign for Apples iPhone in the UK Marketing Essay
12 pages (3336 words) , Download 4 , Essay
Free
The advertising campaign strategy has defined the targeted audience and the effective media strategy to be applied. Some of the media categories used in developing this campaign strategy include internet advertising avenues like Facebook, Twitter, and online videos, which have become common advertising strategies for companies in today’s market (Leiss et al 2005, p. 69).
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Global marketing strategy and product launch: Superdrug to India Marketing Essay
14 pages (3500 words) , Download 4 , Essay
Free
The paper focuses on product and marketing strategies of a cosmetic and beauty products retailer, Superdrug based in United Kingdom in its bid to make a foray into emerging markets like India. Superdrug is an established retailer in United Kingdom through conducting its operation via 900 stores.
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How to create competitive advantage for Chinese companies Marketing Dissertation
60 pages (15000 words) , Download 4 , Dissertation
Globalization has been responsible for the turbulent business environment and also for the movement of companies across national borders. Saturation in domestic markets also drives organizations to explore opportunities overseas.
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Direct advertising Marketing Dissertation
12 pages (3000 words) , Download 2 , Dissertation
Free
The author describes an evaluation of direct advertisement and its competitive advantage. There is a clear need for highly targeted marketing activities within the Internet environment. The Internet is a collection of smaller submarkets where developing and maintaining relationships with online customers generates sales and subsequently profits.
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Influence of Labeled Artificial Ingredients in Certified Organic Products on Sale Marketing Dissertation
11 pages (3173 words) , Download 2 , Dissertation
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In fact, this study would like to know in the end the level of customers’ satisfaction with organic foods when combined with artificial ingredients. Thus, the proponent would like to address the following question at the end of the study. Are customers satisfied with the artificial ingredients mixed with organic products?
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Qatar Airways Market Research Marketing Essay
10 pages (2500 words) , Download 5 , Essay
Free
The average age of Qatar Airway’s aircraft is less than four years. In the year 1997, the company had only four aircrafts. Nevertheless as of February, 2012 the airline has more than 100 aircrafts and expects to have more than 120 aircrafts by the next year (Qatar Airways, 2012).
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O2s Style of Marketing Marketing Dissertation
21 pages (6167 words) , Download 2 , Dissertation
While talking about telecommunication organizations, O2 is one of the growing telecommunication brands in the region of the UK that provide internet, telecommunication, and financial services for the residents of the UK. Moreover, the ranking system authenticates the prominence of O2, as it comes under counting amongst the top brands of UK.
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Marketing Communications Campaign - Razed Roof Charity Marketing Coursework
10 pages (2747 words) , Download 2 , Coursework
Free
The Razed Proof is a group focusing on the performance art activity meant for people suffering from disabilities and also problems like dyslexia. The organization as a whole operates for the development of the people suffering from the above-mentioned ailments in endeavoring to enhance the quality of life for the different individuals.
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The Holiday Market Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
This requires developing a segmentation strategy which in turn depends on the situation analyses, on the products on offer that suit the customer requirements and the on strategy to attract the different segments. Segmentation is the process of dividing the total market into number of small segments or submarkets (Daneels, 1996).
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Market Louis Vuitton on Social Network Marketing Essay
11 pages (2750 words) , Download 6 , Essay
Free
Established in 1854, the brand Louis Vuitton was opened by designer Louis Vuitton who entered the art circle by making travel accessories but soon began exploring the industry of fashion, which lead him to make his mark as a premium fashion brand. However, LV is still known for its premium handbags and luggage collection.
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Consumer Behavior in a Service Context Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The paradigms of food chain service marketing require an obsessive understanding of customer perceptions and expectations and connecting them to delivery and product design, as well as operational planning. Where McDonald’s has excelled due to its capability to successfully coordinate the consumer’s perspective in its operations and products in a comprehensive manner.
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MARKETING PLAN FOR SKAGEN DESIGN Marketing Essay
16 pages (4000 words) , Download 5 , Essay
Free
Table of Contents Introduction 3 Skagen Design: Company Overview 3 Analysis of Internal and External Environments 5 SWOT analysis 5 Strengths and Opportunities 6 Weaknesses and Threats 6 Market Choice for Skagen Design 7 China and Business opportunities 7
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Marketing Planning Components Marketing Essay
9 pages (2581 words) , Download 7 , Essay
Free
This survey assesses and evaluates one of the most important functions of the organization- marketing. Marketing planning is essential in any organization as it provides a systematic approach and gives the managers a deep insight into the existing relationship and integration of marketing function with the overall strategy of the organization.
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Corporate Management and Finance Marketing Essay
14 pages (3818 words) , Download 3 , Essay
Free
The chain was first established in the year 1899 by an egg and butter merchant named William Morrison in Bradford Market. The company has grown to become the fourth largest retail food chain with a store count of over 400. The company’s goal is to become the most preferred retailer for customers who prefer other retail chains to shop at.
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Marks and Spencer Company Marketing Term Paper
11 pages (3811 words) , Download 2 , Term Paper
Free
Business Environment & Strategic Capability Analysis. The analysis of the business environment is an important procedure done regularly by companies. As the market is changing and including more and more firms in the business scenario, proper screening of the environment is part and parcel of a firm’s success.
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Marketing Plan for Riverford Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The mode of sales has been recorded through lining the individuals to the best sales representatives. However, internet has been used to advertise the new delivery system that promises to deliver faster services to the clients. The service promises to reduce travelling and advertising costs that have proved a leading setback in the market (Tungate 2007, p28).
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Role Of A Leader In Managing Crisis. Toyota case study Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
Crisis management is the process which needs to be institutionalised by a leader. A leader’s qualities lie in foreseeing and preparing for the crisis that may occur in the near future. An effective leadership involvement and support is very essential for the crisis management method.
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Marketing Essentials For Kleenex Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
The Kimberly-Clark Corporation was founded in 1872 initially as a paper mill running business and has risen to become a top universal competitor in the market of paper goods. The company deals mainly with customer products which are paper based under a variety of brands such as Depend, Huggies, Scott, Kotex, Pull-Ups and Kleenex.
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Marketing Plan for Kellogg Company 2012-2015 Marketing Essay
11 pages (3180 words) , Download 3 , Essay
Free
The company was founded in 1906 in Michigan and it specializes in producing and marketing breakfast food such as cereals and snacks. It operates in 18 countries and sells its products in more than 180 countries. Since its inception, the company has been guided by innovation and commitment as its principles in the areas it competes in.
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How to Market a Specific Product to a Specific Target in the US Hispanic Market Marketing Research Paper
15 pages (5112 words) , Download 2 , Research Paper
Free
Nissan’s Leaf is the first 100% electric car. It is a market pioneer and has a lot of potential keeping in mind the limitations of fuel-based cars. However a glance at the current marketing strategies and positioning it shows that the car is meant to appeal to the upper-class, working mothers and white females who feel strongly about environmental conservation.
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Internet and Digital Marketing Communications Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
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Non- price differentiation is a marketing strategy whereby one company is trying to differentiate or distinguish its services or products from competing services or products based on such attributes like workmanship and design. The company can also differentiate its product or service offering through customer focus, extensive distribution.
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Triangle Creative Ltd Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
Channel Coverage b. Identifying and Organising Roles Around Customer Needs 5.0 Conclusion WORD COUNT = 3,001 words To: David Thorpe and Angela Brown, TCL From: John Smith, XYZ Consulting Ltd Re: Business-to-Business Marketing Report 1.0 Introduction As requested, please find herewith our Business-to-Business Marketing report that addresses your marketing concerns.
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Counterfeiting and Pricing in China and UK Marketing Dissertation
14 pages (3500 words) , Download 3 , Dissertation
Free
While most of the customers have some assess of understanding of counterfeit, they remain prepared to build a trade off between authenticity and image. Many others are not realizing the negatives involved in counterfeits and most of the people have previously imagined.
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Advertising and society Marketing Term Paper
11 pages (2750 words) , Download 2 , Term Paper
Free
There are some advertisements which leave a lasting impact on the minds and hearts of the people. On the same tangent, there is one advertisement that has had a major say in being one of my favorites. This is because it hits the right areas in my heart as it connects with me in more ways than one.
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Cooperation Between the Automobile Company Honda and the Government of Japan Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The main focus of the essay is on the key development stages of the Honda corporation and on the beneficial co-operation between this corporation and the state. In the post-war years Japan gained a reputation in electronics, automobiles, power tools, and other gadgets. Honda was one of the corporations, that became a multinational organization.
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Financial Statement Analysis Marketing Research Paper
14 pages (3500 words) , Download 3 , Research Paper
Free
Financial Statement Analysis Name: Institution Date Executive summary Emirates integrated telecommunication is a company which was formed in the year 2007.The company started operation under telecommunication industry where there already existed Etisalat government Telecommunication Company.
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Marketing Management: Fundamentals and Practices Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
The analysis of socio-cultural factors would assist Tom to evaluate how the UK society and the country’s market culture may contribute to the Tiny Tees’ future operations. Socio-cultural factors include health consciousness, age distribution, population growth, individuals’ career tastes, and safety concerns. Statistical data show that UK’s birth rate has increased over the last two years.
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Brand Personalities Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
Brand personality is a group of personal characters related and connected with a brand. Jennifer Aker, in her book, Dimensions of brand personality,” Journal of Marketing Research, defines brand personality as “a sequence of individual characters related with the brand”.
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Using Sports as a Key Promotional Vehicle. (Adidas) Marketing Essay
16 pages (4000 words) , Download 3 , Essay
Free
This paper will discuss promotion plan for a business aiming to use sporting as a key promotional vehicle to market sports equipment. Taking Adidas as a case study, this paper will explore how Adidas can use sports to market itself.
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Why has Tesco's loyal card scheme been successful where competitors' schemes have not Marketing Dissertation
9 pages (2250 words) , Download 2 , Dissertation
Free
Tesco’s Loyalty Card Scheme. Why has Tesco’s loyalty card scheme been more successful than its competitors? Owing to its success in recent years, Tesco has become one of the largest retailers of the world, fourth largest in the world and the largest one in the United Kingdom.
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Gucci: Fashion Marketing Strategies Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
Gucci has been consistently sticking to its brand values of providing a unique experience to the target market whether through its store environment, marketing communications, pricing or distribution strategy.
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Reviewing the Marketing Mix Based on Ironman and TransRockies Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
TransRockies Inc has been organizing for-profit events and is a copy of the event known as the TransAlps. The costs remain high for the event, it is the emotional commitment to the challenge that surpasses all prices. The marketing mix evolved over time, has consequently enabled the companies to recognize factors that can cost higher prices in return of the already present goods and services.
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Analysis of Small Business Marketing Assignment
16 pages (4000 words) , Download 4 , Assignment
Free
Table of Content Introduction 5 Literature review 6 Research methodology 9 Company Profile 11 Company Analysis 12 Political 14 Economical 15 Social-cultural 15 Technological 15 Environmental 16 Legal 16 Competitor analysis 16 a) Direct competitor: 17
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GREGGS Bakers. A Short-term Digital Marketing Communications Plan Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
GREGGS Bakers is a company with a very strong heritage. It has been in the food industry for almost 70 years. In its 70-years history in the baking industry, GREGGS Bakers has strictly adhered to its core competences of freshly baked items, value pricing, customer orientation and superior service.
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Principals and Values of Sustainable Marketing Marketing Assignment
12 pages (3378 words) , Download 3 , Assignment
Free
The Brundtland Commission in its report defined sustainable marketing as the marketing required to satisfy the present need without affecting the capability of future production. Sustainable marketing takes into consideration the preservation of natural resources and cultural beliefs. This report highlights the rationale of sustainable marketing and the challenges which are faced by companies.
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Communication Strategy of Thomas Pink Company Marketing Essay
10 pages (2713 words) , Download 2 , Essay
Free
Thomas Pink is a retail organization that offers a wider range of clothes for all demographics (Thomas Pink, 2012). The company operates retail outlets in principal cities and towns across the world and Europe. Among the products within the stock in the stores are shirts ties, leather products, and accessories that are offered to customers.
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Communication Strategy of Thomas Pink for the UK Market Marketing Essay
9 pages (2489 words) , Download 4 , Essay
Free
They opened their first store in Chelsea, London producing only shirts. This was followed closely by more stores across the UK as a part of its success story. Thomas Pink now has 75 stores worldwide and is backed by loyal and admiring customers; they’re looking to take it up another notch. Pink is now part of a French luxury brands group called LVMH.
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Marketing of Petrochemicals in a Global Economy Marketing Term Paper
22 pages (5839 words) , Download 2 , Term Paper
The Petro- Chemical Industry serves the energy needs of important global players. A customer-oriented marketing strategy will retain and increase the company’s current share in the local and international petrochemical products market segment. There were new petrochemical producing nations that had been set up to the local communities' needs.
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Effectiveness of Service Recovery for Customer Satisfaction Marketing Essay
11 pages (3951 words) , Download 2 , Essay
Free
Efficient and quick service recovery has been found to have a positive impact on customer loyalty and satisfaction in several kinds of research (Bowen and Chen, 2001). However, it has also been found that service recovery’s impact is mediated by several factors like the type of industry and the type of service failure that may have occurred.
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Business Models: A Strategic Management Approach Marketing Assignment
10 pages (2774 words) , Download 2 , Assignment
Free
In the recent past, organizations have adopted a way of increasing productivity when faced with economical, social, technological, or environmental changes and that is through change management. However, these organizations have resulted in marketing strategies as an addition to that. To achieve these marketing strategies an organization must identify and understand environment dynamic forces.
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Saudi Dairy & Foodstuff Company Marketing Case Study
17 pages (4250 words) , Download 18 , Case Study
Free
Executive Summary SADAFCO is a Saudi Arabia Company headquartered in Jeddah, Kingdom of Saudi Arabia (KSA). It was established in 1976 as a Danish Saudi Dairy Company Ltd. the company majorly deals with production of dairy products particularly white milk and tinned tomato products.
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Advertising campaign of an existing product/service on your choice Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
Cath Kidston is a UK based fashion brand which caters to the niche female market. The brand carries fashion accessories, bags, home improvement and fabric. The brand is known for distinctive floral designs which give out a fresh image of the brand and mainly attracts housewives, with a high household income.
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Innovation and Leadership Marketing Essay
16 pages (4000 words) , Download 6 , Essay
Free
Innovation is inevitable in the corporate world today (Howells 2005, p.1-7; Senior & Fleming 2006, p.1-12). The dynamic and uncertain environment that it operates in has challenged it to adopt innovation as a necessity. The question every corporate is left to answer is; what is it that we need to implement innovative strategies in our organization?
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MINI Marketing Competitiveness Marketing Essay
15 pages (3750 words) , Download 2 , Essay
Free
The product under consideration is the MINI car, which launched its new model in 2001. In addition to this model the company has the following brands of cars: New MINI, MINI One, MINI Cooper, Cooper S, Cooper D, MINI Convertible, MINI Clubman, and MINI Countryman. The pricing method used by the company to appraise its cars is “value-based pricing”.
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B2B Marketing Issue Marketing Essay
17 pages (4250 words) , Download 4 , Essay
Free
The environment of business is supposed to be undergoing a constant alteration which is making it tough for the companies to ensure their respective existence in the industry. This particular scenario is making it necessary for the companies to make alterations in their marketing strategies in order to cater to the varied requirements of the customers and also to acquire fresh customers.
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Green Estate Market Analysis Marketing Essay
9 pages (2824 words) , Download 3 , Essay
Free
Green Estate Ltd intended to enhance or make people’s lives better through the landscape. In this analysis, the paper provides a remit, which is a brief overview of the company in question. The remit provides a background of the company under study. The introduction section, which follows the remit, provides an overview of the whole survey.
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Consumer and consumption Marketing Essay
18 pages (4500 words) , Download 3 , Essay
Free
In this work, the author analyzes advertisement of Coke beverage by the Coca-Cola Company to establish the various aspects leading to dominance of the product in the market today. The issue of targeting a specific class in marketing and production of the Coke brand will be investigated and how the market responds to such strategic marketing.
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Sony Corporation Strategic Marketing Management Marketing Coursework
20 pages (5923 words) , Download 2 , Coursework
Free
Sony Corporation is one of the leading world’s electronic firms that deal with electronics, videos, video games consoles, and communications and information equipment for both the customer and professional markets. Sony, a leading firm in the rapidly changing digital appliance industry has continued to explore and establish new markets globally. 
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Evolution of McDonalds on the Indian Market Marketing Essay
18 pages (4536 words) , Download 3 , Essay
Free
The company which entered the Indian market in 1996 has since evolved within the market with its products and services demonstrating an increasing market share. Nonetheless, the company is subject to political, economic, social, and technological forces within the Indian business environment which shapes the direction of its growth.
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Marketing Mix Concept: Case of Triangle Creative Ltd Marketing Case Study
13 pages (3250 words) , Download 3 , Case Study
Free
Business-to-business refers to a method which is performed in between two businesses. Therefore, business-to-business marketing is a procedure between different business houses such as manufacturers, wholesalers, and retailers. Triangle Creative Ltd is an advertising agency which was founded by David Thorpe and Angela Brown in the year 1998.
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