Service Quality in Marriott Corporation
12 pages
(3946 words)
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Customers who actively participate in organizational activities can directly increase their personal satisfaction and perceptions of service quality (Bowers, Martin & Luker, 1990; Czepiel, 1990; Hessan and Whitely, 1996).... Customer satisfaction, loyalty, employee satisfaction and profit growth are some of the main advantages of this business practice.... Customers who actively participate in organizational activities can directly increase their personal satisfaction and perceptions of service quality (Bowers, Martin & Luker, 1990; Czepiel, 1990; Mills, Chase & Margulies, 1983; Solomon et al....