Dixons Retail Group e-commerce E-Commerce Assignment
17 pages
(4250 words)
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, Assignment
The firm that is analyzed in the paper is Dixons Retail Group which is among Europe’s leading specialist electric retailer and services company that sells consumer electronics, photographic equipment, domestic appliances, personal computers, communication products and related services. As at the June 2011, the company was trading through over 1,200 stores and online in 28 European countries.