This paper has presented investigation of previous literatures to analyze the necessary criterions for enhancing business value through business to business e-commerce. A number of journals have been reviewed and the recommendations offered by those papers have been analyzed. …
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The paper tells that trade or business has always been one of the vital factors that have regulated the growth and development of any civilization. It has not only helped in the advancement of civilization but also been instrumental in the process of globalization. However, with the passage of time, the process of globalization and modernization has brought significant changes in the social, cultural and economic aspects of human race. The most significant change can be observed in the field of technology which has dramatically altered and influenced the business activities. The process of globalization and modernization has made the global business environment very attractive with business organizations being able to access overseas markets with least constraints compared to earlier times. However, on the other hand, due to globalization, the global business environment has become much more competitive with the introduction of free trade policies. . In this regard, Hope and Maeleng have identified free trade policy as a “competition-enhancing device”. In order to cope with this increase in competition, business organizations are constantly trying to bring in a number of improvements in their business activities and hence, they clearly identify the importance of business activities and associated stakeholders. Business related transactions can happen between any two individuals, or government and non-government organization. In this age of technological advancements, business organizations are trying to maintain transactions in electronic medium. The use of internet backed technologies like e-commerce has revolutionized all types of business transactions, be it business to business or business to customer transactions3. Relevant Literature In the post-modern business scenario, business models have been transformed with the changing nature of the business environment. In order to survive in the market, business organizations are constantly trying to incorporate technological advancement in their business process. E-commerce and e-business are two most vital technological advancements in this field. There are a number of reasons that has initialized such technological advancements. Barbara Parker has identifies major factors that brought such technological changes in the business process. Some of them are like increased process of innovation through research and developments; necessity of developed working process and lifestyles; demand for better interconnectivity in global market etc4. Due to these initiatives, the business organizations are currently enjoying better leverage for growth and development. The nature of the business model in an organization depends on the nature of commercial activities that they are engaged in. A business to business transaction is one in which a business organization interacts with another business organization. Example, in the case of manufacturers of automobile parts, they will be dealing with other automobile manufacturers who directly supply finished products to the market for sales... However, the company that buys automobile parts from another company and delivers the final product to the customer, is engaged in both commercial transactions, business to business and business to consumers. The primary focus of this paper is on the business to business commercial transaction and hence, the analysis and discussion aim to cater the same. Many post-modern organizations are incorporating latest technologies to enhance the value of their business by offering better customer services. In the process of business to business transactions, technologies like e-business and e-commerce influence the value chain of the company as the traditional value chain transforms to a new upgraded one. Value chain of a business includes its primary and supporting activities. The incorporation of e-business technologies in
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(Business to Business Assignment Example | Topics and Well Written Essays - 2250 Words)
“Business to Business Assignment Example | Topics and Well Written Essays - 2250 Words”, n.d. https://studentshare.org/e-commerce/1391532-business-to-business.
A.1 The process of marketing communication is considered as a tool which helps the different companies whether working on to market its products and services to both businesses and consumers.The tools of marketing communication helps the company to communicate its brand ideology to consumers.
This essay explores the supplier as the price makers in geographic market segmentation. A supplier is able to charge different prices for products and services in different regions and countries. Here the supplier refers to different types of middle man of any business i.e. they can be the producer or can be the wholesaler and may be the distributors and the preproduction supplier can also be.
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In today’s global economy firms such as CCS must look at new ways of expanding their business through business to business and client relationships by utilizing more cost effective ways of promoting their business. Peter and Sarah Wang, the partners of CCS, have been faced with turmoil of the economic recession and budget cuts.
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late is to lower the percentage that is imposed on the clients advertising budget for example from the current 10-15% to 5-12% (Simon and Marx, 1982). Even though David and Angela prefer rigid pricing system, it is imperative for them to consider negotiating with their
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