StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Alibaba Group in the Marketplace of China - Case Study Example

Comments (1) Cite this document
Summary
The paper focuses on the rapid development of Alibaba Group in the online marketplace of China. Over the years, Alibaba Group has successfully developed a corporate advantage over other competitors and has made a strong position in the e-commerce market…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.7% of users find it useful
Alibaba Group in the Marketplace of China
Read Text Preview

Extract of sample "Alibaba Group in the Marketplace of China"

Download file to see previous pages The case describes the corporate strategy of Alibaba Group, one of the leading e-commerce international organizations. The company was started in the year 1999, and since then it had grown rapidly and grasped the e-commerce market through their business approaches. Despite the financial turmoil in a global business environment, Alibaba Group had placed itself strongly in the market and beset the difficulties to progress further. The aggressive growth strategy had helped the organization to achieve the competitive advantage. The company started providing basic facilities to its users and increased its customer base. Problem Statement The creation of corporate advantage at Alibaba Group has been discussed in this segment. It also deals with the fact that if the corporate advantage thus created is sustainable. Alternative Solutions and Approaches to the Problem The main strategy which provides Alibaba Group with corporate advantage is its series of growth movements. Alibaba Group had expanded its market reach rapidly with the introduction of Taobao in the year 2003, which is an internet shopping platform. Jack Ma understood the prospects in the e-commerce sector and accordingly had taken possible steps to achieve higher market share. The keyword bidding was becoming beneficial in China, therefore, Taobao launched “Zhi Tong Che” service in the year 2008 which provides people to bid for keywords in exchange of special advertisement status. As trust is one of the vital factors for performing business in China, Taobao had introduced “Alipay” service in the year 2004. Through this service, the company successfully eliminated the settlement risk of payment which had assisted to generate faith among sellers and customers. In the year 2005, Alibaba Group had acquired “China Yahoo!” in order to strengthen its market presence. This strategy lets Alibaba Group integrate and join resources for development. The other strategy of Alibaba Group included investing in the international market to attract more customers. In the year 2006, the company had invested in “Koubei.com”. Besides, the company has also started the joint business with “Softbank Corporation” in Japan. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Alibaba Group Case Study Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from https://studentshare.org/e-commerce/1393657-alibaba-group-case-study
(Alibaba Group Case Study Example | Topics and Well Written Essays - 3000 Words)
https://studentshare.org/e-commerce/1393657-alibaba-group-case-study.
“Alibaba Group Case Study Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/e-commerce/1393657-alibaba-group-case-study.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
no
noehahn added comment 2 years ago
Student rated this paper as
The topic of " Alibaba Group Case Study " was tough to find. I spent too much time to find it. Here at StudentShare, I got the finest example. Many thanks!

CHECK THESE SAMPLES OF Alibaba Group in the Marketplace of China

Strategic Finance Management: Gallaher Group Plc

Gallagher's comprehensive brand portfolio includes Benson & Hedges, Silk Cut, Mayfair, Sovereign, Sobranie, Dorchester, Troika, LD, Memphis, Meine Sorte, Ronson, Blend, Hamlet, Old Holborn, Amber Leaf, and Condor. The Group employs over 11,000 people, with manufacturing plants in Austria, Kazakhstan, Poland, Romania, Russia, Sweden, Ukraine, and the UK. Gallagher shares are listed on the London Stock Exchange and its ADRs are traded on the New York Stock Exchange. (Company Snapshot).
Gallaher Group Plus head office is located in Weybridge in the UK and the Group has four divisions. These comprise the United Kingdom, Europe, Commonwealth of Independent States (CIS) and the Rest of the World. The United Kingdom division is...
16 Pages (4000 words) Case Study

Industrialization of China

The pricing system, common law and property rights in Britain and Holland were well defined; in China, too the private landholding property rights including leasehold and freehold rights became the basis to give the economy a boost.
In fact, China experienced a revolution in agriculture; the geographical expansion of China mainland was possible due to the peasants who were willing to move to new places as China took hold of further land. In return, the state-supported such peasants with financial and material aid. The state’s main revenue was generated through a tax imposed on peasants. It also became the single most source of employment in China. The economy thrived due to agricultural dominance. Britain too had agricu...
6 Pages (1500 words) Assignment

Does Media and Societal Changes Reflect the Group Behaviour of Young Adults

Now that young adults live in the radically different Internet age, in which more forms of media and communication vie for their attention, this compounds the reasons for adults to feel concerned about the possible distraction the new media could bring to stunt the proper development of their children. A big part of this fear relates to the sex-and-violence content of media, which is widely construed as capable of eroding the moral and social fiber of a nation that does not subscribe to media censorship. This is especially the case in the UK, which steadfastly pursues the media policy of self-regulation (PCC Citing online source).

Amongst the more popular complaints raised by older people against the Internet generation...
11 Pages (2750 words) Term Paper

Economic Development Policy: China and India

Countries with such a large collective workforce have the potential of greatly impacting the world economic balance. In order to compare the economic success of a country, a historical long-term background must be established to be able to visualize economic trends over time. In terms of GDP per capita at the turn of 19th century India held a good advantage over China in this economic metric which is a good indicator of the size of a countries economic activity. Toward the 1950s the gap had widened and India acquired an advantage of over 40% in total GDP over China. In 1950 India transformed its governmental structure into a democratic political system. China at the time was a communist nation and has continued to be one as of tod...
6 Pages (1500 words) Case Study

A Visit to China

A businessperson or business student has to learn the importance of globalization and the international movement. Technological advances and international business relationships that diplomats have been developing for decades allow the 21st-century professionals access to foreign markets. Any person going on a trip, especially a business trip must be prepared to face a different cultural setting. The best way to prepare for a trip is by researching and studying the country prior to the visit. 

China is one of the oldest established communities in the world with a history that surpasses five thousand years. The country has a communist regime and a conservative society that values its tradition and customs. In a soci...
6 Pages (1500 words) Term Paper

Pressure Group Have Too Much Access to Politicians

They are financed, at least partially, by taxes and/or contribution based on some measure of the ability to pay, and some or all of their services are distributed on the basis of need rather than effective demand” (p. 2).

Angelica (2004), on the contrary, says that nonprofit organizations are financially dependent on government grants and contributions from individuals and corporations. Through collaboration, nonprofit organizations are now becoming more business-like. Although they have the status of nonprofit that provides the most services at the least possible price (Shim & Siegel, 1997), they operate in a business-like manner as said by Nadder. But they still have some distinction from the for-profit ente...
13 Pages (3250 words) Literature review

Country Analysis Framework: China

Its impressive economic performance accompanied by a huge current account surplus of $304 billion in 2007, serves as a beacon to the audacious foreign investor. A multitude of factors has contributed to this phenomenal success of a country with more than one sixth of the world’s population. In brief it is a burgeoning market for luxuries and semi-luxuries.
I seek to focus the attention of the company management on the three fundamental but interrelated factors – strategy, context and performance. Strategic initiatives of a nation are basically determined by a set of broader predefined policy objectives that outweigh otherwise unimportant presumptuous goals. Context acquires both a national and an international sig...
9 Pages (2250 words) Case Study

Business Operations of Starbucks in China

“Starbucks opened its first store in Hong Kong in May 2000 and currently has 51 stores. Guangzhou opened in August 2003 and has 12 stores in Southern China, including six stores in Guangzhou and six stores in Shenzhen (BNET).” Starbucks has entered the Chinese market through joint ventures with companies like Mei-Xin and Macau. The company in order to strengthen its operations and brand image in the country has recently decided to extend the term of the joint venture agreement made with the above-mentioned companies. “As part of the transaction, Mei-Xin (International) Ltd., will also acquire a 30 percent interest in a joint venture to operate Starbucks stores in Chengdu (BNET).”

Apart from the a...
6 Pages (1500 words) Case Study

Managing Emerging Technologies: The World Bank Group

information Technology helps the businesses in cutting costs and creating value to the organization as a whole, by minimizing the digital divide. This helps in developing new and effective business processes as well as in making value propositions especially in the new and modern corporate world whose business network is spread far and wide, such as the World Bank for instance. Information technology plays a vital role in integrating systems and strengthening the strategic ties between service providers and customers, thereby rendering effective services.
The World Bank is involved in various activities providing a wide range of services to several developing and in transition countries across the globe. The bank, owned, fina...
11 Pages (2750 words) Case Study

International Communications: Democracy in China

The Party’s domination over the media has meant that the news media is required to accept Party ideology as its own, propagate Party programs and policies and accept the Party’s leadership. (Zhao, 1998:19). The Party closely surveys media content and media mentoring is performed by special teams of veteran Party workers (Zhao, 1998: 21). The Chinese Community Party views the role of the media in the political process as being based on its theory of political communication which in turn is derived from its basic philosophy of the mass line spelling out three distinct power levels, the Party Cadres, ordinary Party workers and the masses. While the people are the basis for policymaking, they do not participate in decision...
6 Pages (1500 words) Article
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Alibaba Group in the Marketplace of China for FREE!

Contact Us