Cross cultural management - Essay Example

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This essay describes the article "Alibaba is breaking out of China while the rest of the world tries to break in" by Michael de Waal-Montgomery appearing on The Next Web on 22nd August 2014. The article focuses on the role cross-cultural practices…
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Download file to see previous pages Every country has a different culture, cultural values, and beliefs. These traits are visible in society and organizations and determine how transactions are carried out. Overcoming these differences in a new business environment is important to the overall success of the business. Cross-cultural management is involved in overcoming these cultural differences. To successfully conquer the Western market, it has numerous principles to follow for success. The article points to the difference in levels of customer service in the two markets. Americans are used to the high quality of customer service thanks to firms like Apple. Asian companies making their entry into the Western markets are not able to match these levels of customer service. Moreover, the article also argues that Western shoppers concerned about the layout of Chinese websites such as Alibaba. Perhaps reflective of the Chinese business streetscape, Alibaba's online platform has a cluttered store fonts and layouts, whereas Western shoppers are more used to minimalist layouts in online platforms. It is, therefore, evident that proper techniques in cross-cultural management will determine Alibaba's success in Western — and other foreign —markets. To illustrate differences between the West and China, I will use Hofstede's six cultural dimensions. Hofstede's adopts a problem-solving approach that is pragmatic in culture management. Hofstede defines culture as a "collective programming of the mind, which distinguishes the members of one category of people from another". ...Download file to see next pagesRead More
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