The current research is being carried out at investigating the role of dynamic reputation ranking system on loyalty gap and customer lock on: B2B E-marketplace perspective. The entire purpose of this paper is to promote lock-on to the new service model…
Download file to see previous pages...
This paper illustrates that the rapid adoption and diffusion of the Internet and Internet Intermediaries substantially transformed and broadened the scope, structure, and marketing performance of SMEs. Business firms are virtually being locked-in to the Internet technology. This is most especially SMEs who have no choice but to adopt in order not to lag behind competitors. Such adoption vitalizes the even greater need for intermediaries/ e-marketplace in Global trade contexts. However, in order to reap the benefits of intermediaries like the B2B e-marketplace, most small and medium sized firms still have long way to go. In the past customers, loyalty has been considered and studied extensively, both in marketing and in the social studies field. However the loyalty gap of the B2B e-marketplace’s actors, in particular has not received the same level of attention, despite the massive increase in the number of B2B e-marketplace firms and its subscriber. ‘The gap’ can be defined as the difference between “perceived value” (promise or offered value and the delivered value ‘real value’) that is below the standard of offered value. The loyalty gap in e-marketplace is propelled by information asymmetry between buyer, seller, and unmonitored business activities cycle of actors. Kuttainen claims that only the very first phase of the B2B buying process is conducted online, except for the e-mail distribution of requests and offers, and any subsequent transactions take place offline in traditional business channels. Figure 1 shows the current method of B2B exchange. The Current Method of B2B Exchange Ideally, e-marketplaces are neutral to all members, but due to unavailability of
...Download file to see next pagesRead More
Cite this document
(“The Role of Dynamic Reputation Ranking System on Loyalty Gap and Essay”, n.d.)
Retrieved from https://studentshare.org/e-commerce/1394341-the-role-of-dynamic-reputation-ranking-system-on-loyalty-gap-and-customer-lock-on-b2b-e-marketplace-perspective
(The Role of Dynamic Reputation Ranking System on Loyalty Gap and Essay)
“The Role of Dynamic Reputation Ranking System on Loyalty Gap and Essay”, n.d. https://studentshare.org/e-commerce/1394341-the-role-of-dynamic-reputation-ranking-system-on-loyalty-gap-and-customer-lock-on-b2b-e-marketplace-perspective.
Detailed Analysis: An E-Commerce application is implemented in three tiers - the front end tier that connects to the users (web server), the middle tier that serves as the application server and the rear tier which is database server (DBMS). The three tier architecture is preferred for high volume transactions - otherwise a two tier architecture comprising of web server and database server is sufficient to run E-Commerce applications.
Fuelled by the advances in the evolution of information technology, e-commerce has changed the way business is done. The utilization of e-commerce has become inevitable as a competitive tool as more and more companies are joining the fray. One of the major reasons for the explosion of ecommerce was the growth of Internet users from big businesses to individual consumers.
Specifically E Commerce integrates telecommunications, computers and stream lined work processes. Business to Customer (B2C) e commerce enables customers to directly get in touch with manufacturers. B2B helps organizations communicate. (Donat, 2000)
The need for stocking inventory is negligible as information passes rapidly down the electronic corridor.
An example of how B2B exchanges might operate is shown in the diagram below:
Kenjale and Phatak identified 3 general categories of B2B exchanges: Public exchanges which are run by a third party and are open to all businesses meeting specified criteria (such as Intraware Inc's www.intraware.com); Consortia which are exchanges run by the market leaders in a particular field (such as GlobalNetXchange's www.gnx.com) and private exchanges which are managed by a particular vendor for its suppliers.
This paper purports:
• To recognise the background, strategies and culture of service sector organisations
• To examine the importance of customer satisfaction and customer relationship in the present market scenario
• To determine the importance of service quality in relation to customer satisfaction
• To analyse the significance of branding in relation to customer satisfaction
E-commerce has opened avenues to access the global market and viral growth of internet as a source of business and its potential have proved to be an attractive choice to various e-retailers. Studies suggest that, the number of
One of the vital aspects of modern marketing strategies is customer retention. With the rise of competitiveness in the global business environment, the customers have a lot of options to choose from, which as a result reduces their switching cost (Allen and Hill,