Nobody downloaded yet

Citibank's E-Business Strategy for Global Corporate Banking - Case Study Example

Comments (1) Cite this document
The study talks about the E-business strategy of the Citibank, a globally recognized bank. The study discusses about how the Citibank transformed its traditional banking procedures into the digital procedures through the use of the latest technology. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.3% of users find it useful
Citibanks E-Business Strategy for Global Corporate Banking
Read TextPreview

Extract of sample "Citibank's E-Business Strategy for Global Corporate Banking"

Download file to see previous pages The present research has identified that technology has brought enormous changes to the business practices. Talking about businesses, technology is not restricted to any one kind of business. With the changing technology it has become an essential part of the business practices to adapt accordingly. Changes in technology have been followed globally and by every business sector. One of the most important technologies that have caused the most powerful impact on the businesses is “Internet”. It has revolutionized the ways of doing business. The most enticing change that it has brought by the “Internet” is “E-Commerce”. Firms and industries have shifted towards E-commerce. Many firms have used this technology to set their competitive advantage. Use of internet for conducting business has helped in globalization. It has changed the dimensions of competition throughout the world. Use of internet has transformed the firms’ relationships with the customers, employees, suppliers and other logistic partners. E-commerce is basically the use of internet technology to buy and sell goods. E-commerce has led to the emergence of new markets. It has led to the reduction in costs. Many firms that were unable to adapt the concept of using E-commerce have suffered. As mentioned before, E-commerce is not restricted to any one business sector. Banking is one sector that has faced a huge impact of E-commerce on its business practices; to such an extent that E-commerce has now become directly linked with the profitability (BECKER, S. A. 2008; MEHTA, V., SUDAN, A. S., & DAWRA, S. 2003; MALHOTRA.P &SINGH.B. 2009) Use of internet has changed the customer needs and expectations. It has also influenced the strategic decision-making of the firms. Banking sector had to come up ways in order to successfully adapt to this new technology. They needed a way to translate their traditional strengths into an internet-based business model so it could add more value for the customers. Use of internet has changed the infrastructure for the delivering of goods. Is has increased the time-span for the customers. Now they can connect with the bank at anytime and anywhere. This means that there has been an increase in the banking hours and customers can avail the banking facilities at anytime; especially the transaction facilities. Use of internet to facilitate the routine business practices has led to an immense increase in competition between the firms. Even the use of internet has to be done in a differentiated way. This is exactly how the Citibank incorporated this revolutionary technology into its business model. It not only proved to be successful but set an example for all the other firms that are present within the banking sector (BECKER, S. A. 2008; ENGLER, H., & ESSINGER, J. 2000; UNITED NATIONS. 1998) Point of Differentiation At the end of 1990, Citibank made a change to its corporate bank activities. It changed its corporate business strategy form decentralized to centralized strategy. The bank aimed to build a single ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Citibank's E-Business Strategy for Global Corporate Banking Case Study”, n.d.)
Retrieved de
(Citibank'S E-Business Strategy for Global Corporate Banking Case Study)
“Citibank'S E-Business Strategy for Global Corporate Banking Case Study”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
ftoy added comment 1 year ago
Student rated this paper as
Great work done on the "Citibank's E-Business Strategy for Global Corporate Banking ". I think it is the best example I have seen so far.

CHECK THESE SAMPLES OF Citibank's E-Business Strategy for Global Corporate Banking

Corporate and Global Strategy experienced by firms in local markets as well so if firms do not pay attention to local markets then they will lose out their market shares to foreign companies. Firms should make strategies by keeping in mind global and foreign markets. Surviving through global competition amidst world economic crisis and unpredictable environment is the challenge faced by all organizations. This places huge burden on leaders of today who have to boost organizational morale in order to compete internationally. Multi-National Companies especially have to overcome the economic crunch and make sure they survive in the end. Organizations have to strike a balance between responsiveness to local markets...
12 Pages(3000 words)Essay

E-Business Strategy Review Report on Internet Banking : CitiBank

...on the theories and correlating with the internet banking strategies will be discussed keeping the customer base and their primary utilities in mind. The report will also state the global target and scalability of e-business and internet banking and the future market trend. This will make a company like Citibank focus on the growing market trends, the behavior of the e-customer, their preferences and non preferences to come up with the best service e-age banking can provide to the customers. The legal and ethical issues are also looked into so that there is a proper flow...
16 Pages(4000 words)Essay

E-Business Strategy

...Morning Herald. (May). Ackerman, Jules. (2008). “The Banking Industry Problems and Competition.” Retrieved from Citi Bank. (2011). About Citi Bank. Retrieved from: Ebusiness. (2010). “Citibank’s e-Business Strategy for Global Corporate Banking.” Today’s News. Retrieved from:...
18 Pages(4500 words)Term Paper

Global Corporate Strategy

...for Schumpeterian innovation. Strategic Management Journal 19. pp. 1193–1201. 4. Gibbons-Wood, D & Lange, T 2000 Developing core skills – lessons from Germany and Sweden, Education + Training, 42(1), pp.24 – 32 5. Kippenberger, T, 1997, The hunt for core competencies, Antidote, The, 2(1), pp.17 – 19 6. Leonard-Barton, D. 1992. Core capabilities and core rigidities: A paradox in managing new product development. Strategic Management Journal 13(S1). pp. 111–125.w 7. Nobre, F, 2011 , Core competencies of the new industrial organization, Journal of Manufacturing Technology Management, 22(4), pp.422 – 443 8. Prahalad, C.K. and Hamel, G., 1990, The core competence of the corporation, Harvard Business Review,...
4 Pages(1000 words)Essay

Corporate and Global Strategy

...Running Head: CORPORATE AND GLOBAL STRATEGY Corporate and Global Strategy in Harvard Style by Using Ellis & Williams 4Cs framework (1995, p.107), analyse the global automobile manufacturing industry in 2007. The answer should address the following issues: Are the industry's products truly 'global', i.e. the same products in all markets Are the industrys products becoming more or less global What are the key pressures facing MNEs in the automobile industry today And also refer to the macro-environmental analysis for question one the Global Automobile industry. Like any other industry in the current global environment, the global automobile manufacturing industry has undergone rapid transformation due to integration of economies... in foreign...
13 Pages(3250 words)Essay

Analysis of Effectiveness of Corporate Restructuring

...himself and John Reed, CEO of Citicorp. This strategy was believed unworkable by many business research analysts. Former Treasury Secretary Robert Rubin was brought in as a moderator between Reed and Weill . But, conflicts within the company eventually forced Reed to come out of the conglomerate. Later three co-CEO's were inducted into the group. Deryck Maughan and Jamie Dimon from Travelers and Victor Menezes from Citicorp were placed in charge of the corporate and investment bank, while two co-CEO's were placed in charge of the consumer services of the group. Only after 15 months of the merger, the two co-heads agreed, under pressure from shareholders, to separate...
5 Pages(1250 words)Case Study

Internet Banking at Citibank UK a page with a one-line description, except for its Citigold page where a paragraph’s worth of explanation entices you with the bank’s wealth management credentials. The site’s practicality may be sickening for some customers but appealing to busy, potential customers searching for key information. Home page and telephone numbers are accessible at each page, but contacts are limited to e-mail, application forms, product inquiry form, and a toll-free number. Installing a live web chat link would have been a vital improvement as this would be a time-saver for the kind of customers Citibank wants. Accessibility, Compatibility, and Speed On the day we accessed the...
8 Pages(2000 words)Essay

Global Corporate Strategy

...Global Corporate Strategy Strategic alliance can simply be defined as an arrangement among two companies to share resources in order to undertake a specific project that will have mutual benefit. The alliance is less permanent and involving in comparison to joint venture between two companies in which they being resources together in order to create a separate business entity (Oum, Park & Zang, 2009). The alliance might help the company to develop a better operating system, expand the size of the target market and develop competitive strategies through increased financial base. In an example, two airline companies might create a strategic alliance...
2 Pages(500 words)Essay

Global Corporate Strategy

...] Available at:$FILE/Risk_and_Opps__Business_pulse_Oil_and_Gas_HR.pdf [Accessed August 02, 2014]. Fontaine, M., 2013. Corporate Social Responsibility and Sustainability: The New Bottom Line? International Journal of Business and Social Science, Vol. 4, No. 4, pp. 110-119. Ghose, S. & Phil, M., 2012. A look into Corporate Social Responsibility in Indian and emerging Economies. International Journal of Business and Management Invention, Vol. 1, No. 1, pp. 22-29. Girod, S. J. G. & Rugman, A. M., 2005. Regional Business Networks and the...
12 Pages(3000 words)Essay


...Global Corporate Strategy With the continuous changes in the business environment, organizations are being forced to respond to these changes in various ways. In the high-tech industry, growing complexity has necessitated global collaboration and integration. Nokia and Microsoft took this route in 2011 when they formed a strategic alliance. The strategic alliance would enable Nokia to use Microsoft Windows Phone OS as its primary operating system in its high-end smartphones. Nokia entered into this alliance to try and regain its declining share in the global smartphone market after the entry of new rivals especially Google and Apple Inc....
13 Pages(3250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Citibank's E-Business Strategy for Global Corporate Banking for FREE!

Contact Us