We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Citibank's E-Business Strategy for Global Corporate Banking - Case Study Example

Comments (1) Cite this document
Summary
The study talks about the E-business strategy of the Citibank, a globally recognized bank. The study discusses about how the Citibank transformed its traditional banking procedures into the digital procedures through the use of the latest technology. …
Download full paper
GRAB THE BEST PAPER
Citibanks E-Business Strategy for Global Corporate Banking
Read TextPreview

Extract of sample
Citibank's E-Business Strategy for Global Corporate Banking

Download file to see previous pages... The present research has identified that technology has brought enormous changes to the business practices. Talking about businesses, technology is not restricted to any one kind of business. With the changing technology it has become an essential part of the business practices to adapt accordingly. Changes in technology have been followed globally and by every business sector. One of the most important technologies that have caused the most powerful impact on the businesses is “Internet”. It has revolutionized the ways of doing business. The most enticing change that it has brought by the “Internet” is “E-Commerce”. Firms and industries have shifted towards E-commerce. Many firms have used this technology to set their competitive advantage. Use of internet for conducting business has helped in globalization. It has changed the dimensions of competition throughout the world. Use of internet has transformed the firms’ relationships with the customers, employees, suppliers and other logistic partners. E-commerce is basically the use of internet technology to buy and sell goods. E-commerce has led to the emergence of new markets. It has led to the reduction in costs. Many firms that were unable to adapt the concept of using E-commerce have suffered. As mentioned before, E-commerce is not restricted to any one business sector. Banking is one sector that has faced a huge impact of E-commerce on its business practices; to such an extent that E-commerce has now become directly linked with the profitability (BECKER, S. A. 2008; MEHTA, V., SUDAN, A. S., & DAWRA, S. 2003; MALHOTRA.P &SINGH.B. 2009) Use of internet has changed the customer needs and expectations. It has also influenced the strategic decision-making of the firms. Banking sector had to come up ways in order to successfully adapt to this new technology. They needed a way to translate their traditional strengths into an internet-based business model so it could add more value for the customers. Use of internet has changed the infrastructure for the delivering of goods. Is has increased the time-span for the customers. Now they can connect with the bank at anytime and anywhere. This means that there has been an increase in the banking hours and customers can avail the banking facilities at anytime; especially the transaction facilities. Use of internet to facilitate the routine business practices has led to an immense increase in competition between the firms. Even the use of internet has to be done in a differentiated way. This is exactly how the Citibank incorporated this revolutionary technology into its business model. It not only proved to be successful but set an example for all the other firms that are present within the banking sector (BECKER, S. A. 2008; ENGLER, H., & ESSINGER, J. 2000; UNITED NATIONS. 1998) Point of Differentiation At the end of 1990, Citibank made a change to its corporate bank activities. It changed its corporate business strategy form decentralized to centralized strategy. The bank aimed to build a single ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Citibank's E-Business Strategy for Global Corporate Banking Case Study”, n.d.)
Retrieved de https://studentshare.org/e-commerce/1391994-citibank-s-e-business-strategy-for-global
(Citibank'S E-Business Strategy for Global Corporate Banking Case Study)
https://studentshare.org/e-commerce/1391994-citibank-s-e-business-strategy-for-global.
“Citibank'S E-Business Strategy for Global Corporate Banking Case Study”, n.d. https://studentshare.org/e-commerce/1391994-citibank-s-e-business-strategy-for-global.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
ft
ftoy added comment 2 months ago
Student rated this paper as
Great work done on the "Citibank's E-Business Strategy for Global Corporate Banking ". I think it is the best example I have seen so far.
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Corporate and global strategy
Corporate strategy of the company is analysed with the help of core competency and overall scope availability. The study used VRIN model and porter’s value chain analysis for auditing business strategy of the company. The report used tools such as PESTLE and Porter’s Five Forces in order to measure external opportunity for the company.
12 Pages(3000 words)Essay
E-Business Strategy Review Report on Internet Banking : CitiBank
Citibank has been one of the pioneers of Internet Banking from a very early stage of internet revolution. Citibank management was quick to judge the future of business and banking lay in the internet boom and wanted to fully capitalize itself on it. The report will be discussing the situational analysis keeping in mind the theories of PEST and SWOT analysis, the industry analysis like the porter’s five forces.
16 Pages(4000 words)Essay
Global Corporate Strategy
ndustry dynamics changed, these firms have changed too. The merger which took place in 2004 between two companies created a global leader in the airline industry. Though the merger was opposed by the analysts and others however over the period of time, merger has proved as one of the successful mergers in history of airline industry.
4 Pages(1000 words)Essay
Business Strategy in a Global Environment
Global Business Strategy can be defined as the business strategies engaged by the businesses, companies or firms operating in a global business environment and serving consumers throughout the world. Global strategies are closely related to the business developing strategies adopted by businesses to meet their short and long-term objectives.
10 Pages(2500 words)Case Study
Godrej Interio Furniture E-business Strategy
E-Business is a term that can be used to label the potential of information technology (IT) and the Internet, and the impact on marketing. E-Business is perhaps the single most important new development in technology in the entire history of marketing, particularly in its ability to leap over distance.
23 Pages(5750 words)Case Study
Corporate & Global Strategy
This study is initiated to investigate and analyse Tesco corporate strategy. The study first of all scans the market environment using Porters Five forces framework, Porters value chain strategy and the SWOT matrix the study analysis Tesco in order to identify those invisible taken for granted assumptions, capabilities and resources that competitors have found difficult to emulate.
8 Pages(2000 words)Case Study
International Corporate Finacial Strategy
Price-to-earnings (P/E) ratio is a derivative of the EPS and depicts the market's expectations of the company's performance. P/E ratio has seen a consistent downtrend since 2002 due to declining share price. Investment in Signet's stock is considered good for investors looking for income via dividends, whereas capital gains as seen by the trend are less likely to be achieved.
10 Pages(2500 words)Case Study
Nestle Corporate Strategy
Porter described a focus strategy where the company selects a segment of the industry and customizes its strategy to serve the market segment. A differentiation strategy is where the organization seeks to uniquely position itself in its industry by meeting one or more needs and tastes of the target market.
6 Pages(1500 words)Case Study
Corporate strategy and business objectives (Michael Porter)
MDCM’s focus on these two attributes, which is an emphasis on operational efficiency while tightly controlling costs is atypical of Efficient, Predictable Operators. MDCM’s competitive advantage was not differentiation but quality that
4 Pages(1000 words)Case Study
Business Strategy in a Global Environment
The company also employs legal and ethical process to procure and transport materials like tantalum or coltan. Certain mining regulation makes it illegal
9 Pages(2250 words)Case Study
Let us find you another Case Study on topic Citibank's E-Business Strategy for Global Corporate Banking for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us