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E-Commerce: Dutsche Bank Case - Essay Example

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This paper will describe a company that uses the Internet to communicate directly with its clients. The company to be addressed is Dutsche Bank, located in China. Additionally, the paper will describe the gains from using a direct-to-consumer internet strategy. …
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E-Commerce: Dutsche Bank Case
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E-Commerce: Dutsche Bank Case

Download file to see previous pages... The intention of this study is internet banking as the deployment over the internet of wholesale as well as retail banking services. It entails individual as well as corporate customers, and involves payments and settlements, bank transfers, documentary collections and credits, card business, lending of both corporate and household among others. E-banking did not start smoothly but it is now emerging as a rule instead of an exception. Some customers have feared to bank using the Internet because of insecurity but it is forecasted that in a period of two years, most individuals with Internet at home will bank online. Online banking has offered a solution to the long queues in banks and long distances that were covered for a client to get to their branches several years ago. The Internet has brought convenience in management of finances. This is evident in the use of automated teller machines and credit cards. This is why the Deutsche bank has adopted e-banking. Deutsche bank claim that by 2020, shift to e-banking will touch on 60% of the European Union’s community. Security experts though warn concerning the privacy of data because of the presence of Internet hackers. However, Deutsche and other banks are ready to venture into online business but with strategic measures to fight insecurity. Deutsche bank has integrated online banking and offers numerous services. To begin with, a client can view their bank accounts, which has many details pertaining to all the transactions one has made. For instance, a client can track their balances on the spot following every transaction and becomes aware of the balance that can be withdrawn. Additionally, one can view as well as download their desired accounts statements at any time. Similarly, details can be retrieved for all the transactions carried out by a mere click on the particulars of transactions (Deutsche Bank, 2011). Second, one can view the amount of fixed deposit in their accounts. For example, a client can obtain the schedule of deposits on their accounts of fixed deposits. Also, a person can ...Download file to see next pagesRead More
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