Download file to see previous pages...
Addictive, compulsive, and impulsive buying are types of uncontrolled consumer behavior that have drew interest in actual shopping settings. Personally, uncontrolled buying can lead to serious life problems and consumer impoverishments. Generally, it could raise consumer prices and sustain the social problems of extreme poverty (LaRose & Eastin, 2002). Now that buying and selling have reached the Internet, has uncontrolled buying behavior become more intense?LaRose (2001) reported that major e-commerce sites possess attributes that could encourage uncontrolled buying behavior. Studies show that online buyers were more impulsive than traditional ones and that that impulsive consumers comprised a significant portion of the general population of e-commerce buyers. There was sketchy proof of addiction in statements of ‘eBay addicts’, a study on compulsive online buying (Chen, 2009). With vast numbers of online shoppers today, uncontrolled online buying emerges as a major consumer problem. Examining Online Consumer Behaviors Teenagers and young adults are the target market of online shopping because they are the first online generation of buyers. This social group spends roughly 12 percent of their whole earnings online, and these purchases are mostly books, music, and clothes commonly linked to compulsive buying (LaRose & Eastin, 2002, 549). Young people are particularly predisposed to unreasonable buying habits because of their tendency toward ‘excessive’ online activities and uncontrolled traditional buying as well as easily accessible credit cards. According to Milne and colleagues (2009), research on compulsive buying shows that these tendencies are developed in late adolescence. According to developmental studies, Milne and colleagues (2009) added, depression negatively affects adolescents and young adults more often than other age groups, and depression has been discovered to significantly influence the emergence and growth of extreme buying habits. Undoubtedly, the buying habits of people have changed. As stated in the 2010 report of Forrester Research, online revenues will be at $331 billion in the United States alone. The enlarging population of online buying households along with website upgrading and retailer improvements will push e-commerce to form 13 percent of overall retail earnings in 2010 (Chih-Chung & Chang, 2005, 41). Online revenues will increase at a 15 percent compound annual growth rate between 2004 and 2010. Therefore, as the Internet continuously becomes a widespread channel for consumer activities across the globe, it becomes ever more crucial to determine the aspects influencing consumer use of e-commerce. A number of studies examine the aspects influencing consumer online buying. However, Goldsmith (2010 as cited in Chih-Chung & Chang, 2005, 41) states that most studies on online buying habits is quite explanatory and not derived from consumer theory. Therefore, this paper uses the social cognitive theory of Albert Bandura to examine online consumer behavior. According to Faber and O’Guinn (1992), media were given an insignificant role in uncontrolled buying behavior in the past: encouraging consumer impulses with marketing or advertising. With the intervention of the whole retail industry thru e-commerce, a more inclusive theoretical perspective is needed. LaRose (2001) consolidated addictive, compulsive, and impulsive buying within the paradigm of Albert Bandura’s social cognitive theory, asserting that they created a range of behavior characterizing different levels of poor self-control. Nearly all consumers have a tendency to buy impulsively, which is to purchase rashly, irrationally, and spontaneously (LaRose & Eastin, 2002, 549). For several consumers, the yearning for particular products or services changes to a common yearning for compulsive buying, which is repeated, persistent buying that becomes a main reaction to
...Download file to see next pagesRead More
Cite this document
(“Online consumer behaviors Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from https://studentshare.org/e-commerce/1393360-online-consumer-behaviors
(Online Consumer Behaviors Essay Example | Topics and Well Written Essays - 2500 Words)
“Online Consumer Behaviors Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/e-commerce/1393360-online-consumer-behaviors.
Along with this increase comes the increase in internet shopping by consumers. This research examines the behaviors, motivations, and attitudes of this new form of consumer entity. Online consumer behavior has been studied for over 20 years and will undoubtedly be the source of many future researches as internet consumerism expands.
For the purpose of this study, a sample population of public school teachers within a New Orleans school district would be used to study and analyze their online consumer behavior. There are about XXX number of public school teachers in the district and it is expected at around X% would consent to participate in the study.
2. Participants / demographic characteristics This study was conducted in an institution of higher learning where most of the students do their purchases online. A sample of 250 men and women were selected for the research. The inclusion criteria was that those interviewed or filled the questionnaire must have been continuing student who were aged between 20-25.the scope of the study was within the boundaries of this institution bearing in mind that the students were well acquainted with online consumer behavior.
Choosing to ignore or discount consumers’ beliefs and attitudes on a product as a way of developing a sustainable marketing strategy would not guarantee an automatic success. In contrast, marketers of perceptive nature leverage their degree of attitudes understanding to help them predict consumer behavior.
This paper synthesizes the work of Jon Kleinberg on large data sets and insights into society and human behavior on the one hand, and a study indicating reduced levels of social anxiety as measured in different factors affecting social anxiety. Synthesizing the two articles, this paper asserts that online social interactions reflect both old and emerging paradigms of social relationships dynamics, that need to be studied using new methods in order to glean appropriate insights into them (Yen et al, 2012; Kleinberg n.d.).
Most if this information is given out after some information from the consumer is collected. For example, the most basic requirement to get useful and specific information from a website requires the consumer to submit an email address. Other than that it is your credit card information, your Social Security Number, and many other pieces of information.
In the past companies believed that the most important strategy is to win market share through product oriented mass-marketing; profitability and revenue would be generated; one hopes; by themselves through economies of scale. However in the 80's the increased competition in global markets and the declining turnovers of companies that relied solely on product oriented mass marketing prompted companies to consider how they could ensure business success in the long term by improving customer relationships and increase their orientation towards customer's needs.
The online consumer executes all the jobs of a customary consumer on a computer while cooperating with a system, i.e., a commercial Web site. She/he, consequently, also shows all the characteristics of a computer user. Second, the physical store has been transformed into a virtual store through information technology (IT).
The implication of this research is specifically related to understanding the best fits of music marketing towards consumer behaviors, and the final result will be recommendations towards final marketing procedures. This will assist marketing departments in the final advertising process.
Some consumers also think that the green products are of a lower quality or do not keep the promise kept on keeping the environment safe. In the case of the Roper survey where 41% admitted to not purchasing products that are aimed at keeping the
2 Pages(500 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Online consumer behaviors for FREE!