StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Online consumer behaviors - Essay Example

Comments (0) Cite this document
Summary
Addictive, compulsive, and impulsive buying are types of uncontrolled consumer behavior that have drew interest in actual shopping settings. …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97% of users find it useful
Online consumer behaviors
Read Text Preview

Extract of sample "Online consumer behaviors"

Download file to see previous pages Addictive, compulsive, and impulsive buying are types of uncontrolled consumer behavior that have drew interest in actual shopping settings. Personally, uncontrolled buying can lead to serious life problems and consumer impoverishments. Generally, it could raise consumer prices and sustain the social problems of extreme poverty (LaRose & Eastin, 2002). Now that buying and selling have reached the Internet, has uncontrolled buying behavior become more intense?LaRose (2001) reported that major e-commerce sites possess attributes that could encourage uncontrolled buying behavior. Studies show that online buyers were more impulsive than traditional ones and that that impulsive consumers comprised a significant portion of the general population of e-commerce buyers. There was sketchy proof of addiction in statements of ‘eBay addicts’, a study on compulsive online buying (Chen, 2009). With vast numbers of online shoppers today, uncontrolled online buying emerges as a major consumer problem. Examining Online Consumer Behaviors Teenagers and young adults are the target market of online shopping because they are the first online generation of buyers. This social group spends roughly 12 percent of their whole earnings online, and these purchases are mostly books, music, and clothes commonly linked to compulsive buying (LaRose & Eastin, 2002, 549). Young people are particularly predisposed to unreasonable buying habits because of their tendency toward ‘excessive’ online activities and uncontrolled traditional buying as well as easily accessible credit cards. According to Milne and colleagues (2009), research on compulsive buying shows that these tendencies are developed in late adolescence. According to developmental studies, Milne and colleagues (2009) added, depression negatively affects adolescents and young adults more often than other age groups, and depression has been discovered to significantly influence the emergence and growth of extreme buying habits. Undoubtedly, the buying habits of people have changed. As stated in the 2010 report of Forrester Research, online revenues will be at $331 billion in the United States alone. The enlarging population of online buying households along with website upgrading and retailer improvements will push e-commerce to form 13 percent of overall retail earnings in 2010 (Chih-Chung & Chang, 2005, 41). Online revenues will increase at a 15 percent compound annual growth rate between 2004 and 2010. Therefore, as the Internet continuously becomes a widespread channel for consumer activities across the globe, it becomes ever more crucial to determine the aspects influencing consumer use of e-commerce. A number of studies examine the aspects influencing consumer online buying. However, Goldsmith (2010 as cited in Chih-Chung & Chang, 2005, 41) states that most studies on online buying habits is quite explanatory and not derived from consumer theory. Therefore, this paper uses the social cognitive theory of Albert Bandura to examine online consumer behavior. According to Faber and O’Guinn (1992), media were given an insignificant role in uncontrolled buying behavior in the past: encouraging consumer impulses with marketing or advertising. With the intervention of the whole retail industry thru e-commerce, a more inclusive theoretical perspective is needed. LaRose (2001) consolidated addictive, compulsive, and impulsive buying within the paradigm of Albert Bandura’s social cognitive theory, asserting that they created a range of behavior characterizing different levels of poor self-control. Nearly all consumers have a tendency to buy impulsively, which is to purchase rashly, irrationally, and spontaneously (LaRose & Eastin, 2002, 549). For several consumers, the yearning for particular products or services changes to a common yearning for compulsive buying, which is repeated, persistent buying that becomes a main reaction to ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Online consumer behaviors Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from https://studentshare.org/e-commerce/1393360-online-consumer-behaviors
(Online Consumer Behaviors Essay Example | Topics and Well Written Essays - 2500 Words)
https://studentshare.org/e-commerce/1393360-online-consumer-behaviors.
“Online Consumer Behaviors Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/e-commerce/1393360-online-consumer-behaviors.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Online consumer behaviors

Consumer Protection Law in the UK

An exception to the clause is when the retailer can show: for good reasons he was not aware of the advertisement; the statement had been corrected prior to the conclusion of the sale; or the statement could not have had an influence on the consumer.4 OSL, in this case, was bound by the contract of sale which included the warranty advertisement unless OSL, in this case, Patrick the manager, could show he had no knowledge of the advertisement.5
In SOGA 1979 14(2) as to quality the court found in Rogers v Parish ( Scarborough) Ltd [1987] QB 933 found that goods must be fit for the purposes for which supplied and failure to do so leaves them unmerchantable.6 In Jim’s case, he purchased the racquet at £250, a considera...
11 Pages (2750 words) Research Paper

Tttoos as Regulr Aspect of Consumer Culture

More so thаn in аny previous erа tаttoos hаve becаme а regulаr аspect of consumer culture, where people, by becoming "pregnаnt" (Shilling, 1993:18) with culturаl significаnce, try to build culturаl cаpitаl through their bodies’ surfаce. I will further discuss this stаtement, give sociologicаl review of the issue аnd provide the evidence to support this ideа.
Аs tаttooing hаs becаme а widespreаd phenomenon throughout cultures, sociologists stаrted to reseаrch the origins of it аs well аs they scientificаlly found the reаsons behind its existence. Mаny аcаdemics аlmost invаriаbly describe tаttooing аs culturаl deviаnce (Аtkinson, 2003:91; DeMello, 2000:59). Studies of tаttooing аmong the mentаlly chаllenged, prisoners, gа...
9 Pages (2250 words) Assignment

International E-Learners in the System of Online Education

As may be inferred from Phipps and Merisotis’ (1999) argument, online education is an opportunities’ equaliser to the extent that it offers prospective learners from the four corners of the globe the chance to study in and graduate from reputable universities of their choice, eliminating time and space constraints and challenges because it takes the educational environment to the learner and allows the former to design his/her educational programme around his/her time. 

Online education has the potential to be an education opportunities’ equaliser but, in practical terms, it has not realised that potential yet. This statement is borne out by Gilbert’s (2001) contention that available statis...
11 Pages (2750 words) Case Study

Marketing and Consumer Behaviour

Promotion aims to generate a hunger in the customer for the product and selection of the place of availability of the product is based upon the premise of easing the accessibility of the product for the target group of customers. Highlight on the thus evident customer centrism of the entire process of marketing.

Importance of Consumers – Focus on the fact that it is the customers that make the purchases, and this role of the customer is that crucial element which actually converts all the promotion plans, cost reducing and quality improving activities, advertising of the brand etc into profits for the organisation. Therefore final objective of all marketing strategies and activities is to make the consumer buy the...
8 Pages (2000 words) Assignment

Online Recruitment Methodologies

Modifications in internet technology such as falling cost and increasing accessibility in broadband are drastically altering the recruitment process and allowing recruiters to reach a large number of quality applicants in diverse locations in a very cost-effective manner. The boundaries that used to exist between print media owners, job boards, recruitment advertising agencies, recruitment consultancies and technology companies is almost breaking down. E-recruitment should not be considered in isolation from other methods of recruitment, it is a complimentary service, rather than replacing the more traditional forms of advertising.

Online methodologies are used as the front end of the recruitment process in terms of adv...
6 Pages (1500 words) Term Paper

Consumer Credit Act 2006

The key provisions are set to be implemented by October 2008 and the focus of this analysis is to critically evaluate the impact of the Act vis-à-vis consumer protection. Consumer Minister Ian Macartney asserted that “The Consumer Credit Act beefs up protection for borrowers, especially those with debt problems. It helps them challenge unfairness and protects them from dishonest lenders who try to rip them off. Our aim is a market that protects all consumers and is fair to honest lenders, leaving those without scruples nowhere to hide”. Whilst this meritorious objective of the Act is unequivocal, it is submitted at the outset that the efficacy of the provisions will inherently be reliant on proactive enforcement...
15 Pages (3750 words) Assignment

Consumer Culture and Lifestyles

To the business managers, it makes more business sense to design particular products and services according to particular lifestyles and preferences.
A lifestyle connotes a particular form of individuality, self-consciousness, and self-expression. The bodies, speeches, clothes, eating and drinking preferences, leisure pastimes, cars, homes’, choice of holidays, among others, are all regarded as pointers of individuals’ sense of style and taste (Featherstone, 2003). In other words, these are the individuals’ lifestyles. Companies around the world are utilizing the concept of individuality and lifestyle to build product brands that appeal to particular age groups. This has been necessitated by market segmentat...
11 Pages (2750 words) Assignment

Online Game for Fundraising

The threat of cyberterrorism has significantly increased over the last decade across the globe. Providing effective computer training for the police is highly necessary so as to address such threats in time. Organizations today can play a key role in assisting the government’s efforts to fight terrorism. According to a recent newspaper survey, 30 percent of the participants opined that they would be interested in making online donations to charity.

“The world can no longer accommodate terrorism because any political cause that proposes the slaughter of innocent people is immoral and unjust by itself. Your concern in this regard is of great importance as it can help the state to secure its people’s live...
6 Pages (1500 words) Case Study

Less Interventionist Approach in Consumer Policy

Consumer policies are founded on the notion of providing the freedom to consumers in an effort to satisfy their needs and wants. Consumer policies are especially important in countries like the former USSR where consumption was deliberately restricted to favor industrial and military development. There is a probability that in the future, consumer freedoms and interests will be curtailed in favor of environmental conservation and preservation. Conventional consumer policies are aimed at regulating consumer freedom and interests, and they have increasingly attracted criticism over time. This has been due to their expensive nature, paternalistic perception, economic irrationality, and rigidity with respect to the real-world market f...
6 Pages (1500 words) Term Paper

Consumer Culture

On a worldwide scale can be found in most of the high streets and they have been compared to the fast-food chains which have to some point have eliminated the individualities associated with various cultures. The proliferation of various fashion chains such as Gap increasingly resembles fast food as it is becoming disposable, entertaining and predominantly standardized. Fashion is now considered as a global business because fashion can be found in all corners of the globe.
Standardized commodities definitely exist as demonstrated in most of the high fashion streets in the world with designers such as Ralph Lauren and Gap being LV being examples, these products are not standardized in the same way that the development of the g...
6 Pages (1500 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Online consumer behaviors for FREE!

Contact Us