The Small and Medium Enterprise (SME) selected for this assignment is New Era Furniture Mart (NEFM). NEFM is a producer and exporter of varied types of workplace and household furniture’s based on the taste and preferences of its target customers, in order to retain in the market for long run…
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NEFM is a reputed manufacturer, which is highly dedicated towards satisfying the varied desires and requirements of the customers, both for commercial or domestic purposes. It includes a wide range of imported products such as customised readymade assembled tables, reception tables, executive chairs, shelves and conference tables. Apart from this, it also includes various stylish office chairs, with wide-ranging features such as wooden base, hydrolic equipments, push back, high back, revolving chairs, and knee tilt with wooden armrest among others at reasonable prices. It also presents numerous types of office sofas as well, such as visitor sofa, slalom sofa, two seater sofa, sofa nat, sofa vivi, taco two -seater sofa and eye-q-eye sofa among others. NEFM also presents diverse office interior facilities such as floorings and false ceilings along with wooden and aluminium partitions as well (New Era Furniture Mart, 2010). Other than this, it also offers a variety of domestic furnitures, such as bed and dining tables, storage units along with assorted sofa sets. Moreover, it also presents numerous customised furnitures in order to satisfy the customer needs with the intention to differentiate in the market.
NEFM also presents an array of services to its customers including space planning and designing as well as varied furniture installations (Global Manufacturers, 2012). Thus, in order to present innovative products and/or services to the customers, NEFM attempts to offer high concentration on its business processes. Business process is referred as the assortment of activities which focuses on developing a specific product and /or service in order to gratify the end-users. It includes sequences of activities that are included to present the end-products and /or services to its target consumers which begins with a particular objective and ends with an achievement. There are mainly three types of business processes which are related with managing, supporting and operating (Farid, 2007). In this regards, the prime operations of NEFM are concentrated on manufacturing and circulation of varied office and domestic furnitures being entirely dependent on labourers (New Era Furniture Mart, 2010). Before instigating the manufacturing process of any furniture, a specific design is selected by the customer. It is extremely essential in order to receive a striking finished product as per the desire of the customer. Another important fact is that the process of manufacturing commences only after the order is placed by a customer (Farid, 2007). The manufacturing process of furniture includes variety of raw materials namely teak wood, walnut wood or keekar wood along with
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