International Business Management
18 pages (4500 words)
, Download 1
Although the company has originated from United States, it has been unable to pick up sales in the region owing to its small size that makes it difficult to secure contracts with the GPOs (Kupetz, Tindall, & Haberland, 2010). Unable to compete with larger counterparts, Genicon decided to expand its operations internationally which now account for 80% of its business (Kupetz, Tindall, & Haberland, 2010).