Whole Foods - Essay Example

Whole foods The ABC model on attitude usually involves the structure of attitudes. The structure of attitude is comprised of three components namely, affective, behavioral and cognitive component. From the affective component of attitude, the postings by Mackey reveal that he has a negative attitude towards wild oats and would not want to be associated with the company. From the behavioral component, the postings reveal that he is not satisfied with the way the management of wild oats is running the company’s operations.

The cognitive component reveals that Mackey does not believe in the future prosperity of Wild Oats Company. However, evidence reveals that effective and cognitive components usually do not always match the behavior of a person.Instrumental values are usually permanent in nature and they are mainly comprised of individual character traits. Terminal values are some of the things that can be worked towards so as to satisfy a thing. The things that Mackey said about wild oats are part of his instrumental values; however, the act of him wanting to acquire the company was in an attempt to satisfy his terminal values.

The reaction by FTC and SEC were based in Mackey’s instrumental values.From my personal perspective, John Mackey did not act ethically. According to professional ethics, the attitude of a person should not be publicized in a manner that is like to change the perception of people towards a company. The comments by Mackey may have influenced the attitude of many people towards wild oats and that is not an ethical thing to do.John Mackey is operating at the conventional morality level. This is because he is trying to develop interpersonal relationships that are good by defending his comments and he is also trying to maintain a social order so as to justify his words and his alleged intentions for his comments (DiBella, & Nevis, 1998).

 The attitude that is provided in regard to Mackey is that of hate and that makes him to try to protect his comments towards wild oats. The values that are portrayed concerning Mackey are those of one trying to maintain a social status. That is because he is trying to be little wild oats so that his company can appear to be more superior and that is not an ethical behavior in the business world. As a responsible leader who is ethical, Mackey’s behavior should fit in the 3rd level of moral development which is the post conventional morality level.

This is true because he has to attempt to protect rights of individuals, and to settle disputes in a manner that follows a process that is democratic as a responsible leader (Kohlberg, 1981). There usually exits a conflict between attitude and behavior. A behavior is used to describe the thing that is done while an attitude indicates the way somebody feels about something. From that, the behavior of Mackey is different from the attitude because his attitude towards wild oats is negative but his behavior makes him get interested in the acquisition of the business.

ReferencesDiBella, A. J., & Nevis, E. D.  (1998). how organizations learn: An integrated strategy for building learning capability.  San Francisco, CA: Jossey-Bass.Kohlberg, L.  (1981). the meaning and measurement of moral development.  Cambridge, UK:  Oelgeschlager, Gunn and Hain.