Targeted Media and Audience
5 pages (1250 words)
The other group of the audience to target, in this event, is the pro tour riders. This group’s participation, in this event, has a number of significant effects, in the success of this event. Most of these people have their fans who will turn out, in large numbers, and register to ride alongside their admired pro tour riders (Time Out Guides, 2004 p27).