Managing a Global Team: Sun Microsystems Inc - Essay Example

Nick is responsible for the HS holding crisis because he was considered uncooperative by a couple of his colleagues to the extent they considered him unapproachable. In this regard, correspondence between various parties and the customers could not work out. The crashing of the server for two hours also caused customer outrage (Neeley and Delong, 2009). Additionally, the Sun global working schedule protocol had a problem. For instance, the weekday and weekend call protocols were not clear to every team member.3Open work environment served to provide every member of a Sun Microsystems Inc team with an opportunity to innovate, create and make technological discoveries to boost the performance of the esteemed information technology company.

It enabled the various teams on a global scale to be innovative and manage any problem related to the company’s products and services instead of relying on a few personnel.4Diversity served to meet unique customers' demands. Additionally, diversity served to resolve the language barrier problem because the sales team from every region could perfectly meet the needs of customers hailing from such places. Neeley and Delong (2009) assert that diversity also served to give Sun Microsystems a global image.

This aspect also enhanced the creation of new marketing niches for the company hence the increase in revenue.