Competitive Advantage and Global Expansion - Case Study Example

Instituition: Competitive Advantage and Global Expansion. Introduction Vice is a media based company that deals in various lines of the business for example they do the business of printing magazines and eve online initiatives that are composed of the music, provision of the news and the culture of the youths. The programs of the vice is in such away that the audience can make emmotional connection and move to an extent of identifying with the correspondents and go along for the ride ( Stiles and Harris 315). Over a long period of time vice company has been known for the culture of hard work where the ideas flow freely with no swanky offices for the senior management officers. It operated in large scale with very flexible approaches to business decisions concerning the entrepreneurial skills where there is hierarchy but the ideas flows from the bottom-up and top-down. This paper therefore seeks to assess the existing business model for the vice and give recommendations of the alternatives that will help the company to continue to grow. Model of the Business Vice had a unique content that was provided freely to all its audience that was disseminated all over through its print media and online channels. For the video content to be produced effectively and efficiently there is need to be a producer, the person who will report and even the cameraperson that will be commenting on the events and document. For the investment, vice company should have a new financial and operational base that that had not been part of the culture of the company. Investors therefore should ensure that the vice company has put a system in place that will support the strategy and to ensure that there is rapid growth of the company. Continued growth means that there is greater attention towards labor standards for example making the internship program formal and also to ensure that the employees are provided with performance review (Farzad 3). In terms of the strategies, the vice should introduce a new strategic planning vernacular that the vice will use to address the budget and the return on the investment. For the vice to be considered mainstream it must consider diversification and launching territories internationally where the global audience can grow steadily and consume a type of content that could only be offered by a few organizations. In terms of the revenue, the vice should consider monetizing the content of the video to be online then sell advertising for online content. The vice company should consider to create customized initiatives for the company brands where everything is considered from the brand strategy and the direction that is creative towards their advertising campaigns to cover all the trans media initiatives for example custom content, marketing and even the events. Business Culture Over a long period of time vice company has been known for the culture of hard work where the ideas flow freely with no swanky offices for the senior management officers. It operated in large scale with very flexible approaches to business decisions concerning the entrepreneurial skills where there is hierarchy but the ideas flows from the bottom-up and top-down. It exhibits a culture of a family where they provide health care to all employees. Recommendations For the last few years, vice media have not had a business plan but several key factors later on made the vice to develop a business plan of the current business model. Some of the key elements that can shape the strategic evolution of the vice company are as outlined below. Importance of the market size and how to define the market is a very crucial factor that vice media must understand as newsprint that the enterprise should struggle to break even. To produce more revenue vice management team needs to find geographically dispersed markets. In addition to achieve financial solvency, the vice should try to have a niche within numerous areas that have dispersed markets rather than trying to obtain a greater share of a single market. To obtain a competitive advantage the business plan must stay afloat so that the business can engage in aggressive expansion through wooing advertisers which is very easy when the company has a national look. The vice company must live to understand that expanding to a larger markets is a very god strategic move that makes the business to become the only entrenched niche player within the market. The vice company should straggle to learn new skills that are set in the vice guide to travel, this will make them understand and have a knowledge of how to make video contents and tell different interesting stories through different platforms of the media. Through acquisition and consolidation, the vice Media Company can use to improve the organizational structure which is aligned with business strategy and hence can make improvement on the outcome of the business (Leslie, Siegelman and Kiessig 20). Consolidating the viceland.com and VBS TV into vice .com can make a very big change in the layout of the programs that can make vice brand a unified website that exhibit improved cash flows and profitability. In addition vice company can also experience growth through acquisition only if it has strong brands and developed strategy that is vertically oriented enabling vice to retain over 50% ownership Conclusion The objective of the vice is not to make people be uncomfortable by the content of their presentations but to provide emotionally transparent and character driven approaches that can allow all people from all walks of life to relate to the facts since they are well suited for the social media. Many of the young people get connected with the vice better than the way they are connected to the mainstream media because they are story tellers. The business model of the vice is mainly affected by its editorial policies where vice purport to have become a platform for the many that the traditional media was not. Traditional media had a view of putting the same story to all different media for example the print and even the televisions but the development of the multi-platform of the vice gave a different approach to the same issue. In this approach only about 60% of the story would be allowed to overlap to different media. Balance Scorecard Objectives Measures Targets Initiatives financial Profitability Market value 20%CAGR Lower cost Component cost and delivery cost Constantly decreasing Contacts with supplier from China, contact with couriers Customer Different level product Market share in USA Year 1: 8% Year 3: 15% Year 5: 20% Add a production line Multiple language services Customer satisfaction, rating in convenience 100% Contact staff with hiring Formal business relationship with the offshore distribution in Western Europe Market share in Western Europe Year 1: 3% Year 2: 6% Year 3: 10% Overseas development program Internal Customer service excellence On –time market projects 99% Employee profession program Learning ERP system development Effectiveness of company management and information reception High effectiveness IT department set up Works Cited Alvi Fazad H. “ compatetive advantage and the global expansion.” Richard Ivey school of business 14037 (2014) : 3 Mark Leslie, Russ Siegelman and Austin Kiessig.“ Blue river technology” Stanford graduate school of business 480 (2013) : 20 Stefanie Stiles and Randy Harris. “Keeping currious Company” College English 71(4), 2009, p.315 Read More