Branding for the Soul Sociology Essay
1 pages
(409 words)
, Download 2
, Essay
Klein defines branding as a process of defining the product’s and/or company’s distinctness in an ocean of mass-produced objects or similar firms that can hardly be differentiated from one another (3). Branding is the process of expressing the “soul” of the company that evokes emotions, beliefs, and sometimes, even spiritual arousal, among consumers, so that they become emotionally involved with the brand.