Since the 1990s the expansion of the use of the internet has affected the businesses and the activities of the general people in a number of ways in most of the modern societies. Most of the people are…
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The maintenance of the present social relationships and the development of the future relationships have become easier with the help of the internet. Individuals as well as organisations these days make investments on the social capital on the ground that this would help the organisations or the relationships to be sustainable in future. Scholarly resources like academic books, magazines, periodicals and journals have been consulted to provide an insight on the research works that have already been done in this particular subject. A thorough research has been done to analyse the various pros and cons of the issue in question.
The changing trends in the use of internet have the impact on the social capital of a particular society. In this context, it is important to throw light on the concept of social capital. Social capital may be defined as the set of relationships or resources on which the social life of an individual is based. The social resources of an individual generally are those which help the individuals help to have the right set of information, resources as well as the other kinds of support. An individual with a better social capital would have a better position in terms of educational achievement, growth in terms of career, status in the society as well as happiness in general. By investing in the social activities which take place over the internet or “online” individuals would be able to enhance the social status that they generally have in absence of the internet.
Social capital has often been classified under different heads. These would include the network capital, participatory capital as well as community commitment (Lin, 2001, pp. 78-98). Network capital implies the relationships that an individual develops with one’s relatives, neighbours, friends as well as colleagues. These
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As the report highlights the digital revolution has affected the society and its machineries like the schools, business places, method of service production and many more by enhancing the working of it. It has proved to be both a boon and a curse for the society. The digital revolution has transformed the whole world economy into a global village.
Evolution in communication and technological world has made the life of people effortless and sophisticated. The major impact in the digital world initiated with the introduction of computers, fax machine and cellular phone. However the innovation of personal computers has changed the economic structure of the world .The computers along with World Wide Web network changed the face of technological and digital arena.
(2005), Principles of Direct and Database Marketing, 3rd Ed, Prentice Hall, p9) Discuss this statement. The traditional and conventional approach to marketing has been epitomised and framed in the concept of the ‘Four Ps’ of marketing for decades (Gronroos, 1994), which are product, price, place and promotion but the foundations of a dynamically changing modern marketing environment require that the concept of marketing must now evolve and break free from its economics based roots to cater to the demands of the contemporary consumer, whose primary focus is not embedded exclusively within the exchange of tangible goods but also the purchase of intangible services (Vargo & Lusch, 2004).
It is indisputable that this technological development has transformed the society in various capacities including business, political and social capacities. This has led to a completely new fashion of reasoning, decision making and thinking in the society different from the olden past when crude methods of communication were dominant and passing information across boundaries was a long process.
Access to technology has been on the increase due to cheap availability and ease in use among different technology access methods. Smartphones, personal computers and other portable devices have eased and increased access to technology amongst members in the society.
The researcher states that many people now are smaking permanent decisions some of which are based on temporary conditions whereas others are based on permanent conditions. When these conditions created by the digital culture change they then start to realize that they caused more damage to their lives than the conditions did.
formation and plot figures utilizing confused projects; they use numerous sorts of advanced media for showcasing battles; and they streamline operations with new stock and check-out frameworks. Engineering is not without its downsides; however business cant deny the effect it