Consumer Behavior towards Apple
54 pages
(10517 words)
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, Dissertation
The range of electronics varies from computers to IPods to earphones, which have a unique identity in the market.... The word computer was removed from its name on January 9, 2007, which represented a shift in its focus towards consumer electronics, after iPhone was introduced in the market.... Steve bagged the first order for this machine from a local computer shop that bought 50 machines for $50 each.... Both Jobs well as Wozniak, manufactured the machines themselves and supplied the same with sheer hard work and paying for them from their own pocket....