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When looking at the company of Yamaha, it can be seen that there are specific components which drive the business forward as a whole. However, the units of musical instruments and vehicle engines each have specific qualities that provide a different level of growth within the company. This paper will examine these two business units as well as the influences in both the internal and external environment. This examination will help to create a different set of ideologies of how the business should move forward, specifically with these two specialized units. Introduction Growth that is within a specific segment of a business is dependent on both internal and external variables that are noted among those within a given business. Today, the global marketplace is changing the way in which most corporations are working as well as the associations which are related to the businesses and the associations with the changes that are progressing and in demand. When looking at the business segments of Yamaha, it can be seen that different segments require targets, positioning and new brand value to ensure the success of the products. Two of the segments which define this are the musical instruments and the vehicle engines that are defined by Yamaha. These two segments relate to the overall corporate strategy while creating an effective turn – around with the business and the way in which it is able to provide various components for the growth of the company. This paper will examine the current positioning of Yamaha, as well as the units which are located within the company. These two units will be further defined by the current position that Yamaha is in, specifically by analyzing both of the segments through various models. The components that are a part of the Yamaha segments will then be defined with strategies which should be approached to ensure continuous growth and success within the company while ensuring that there is the ability to create a stronger development of the musical products and the vehicle engines. Changing the approach and focusing on the internal and external environment in a different manner ensures the success of the company while allowing for new approaches to redefine the needs within the corporation. Background of Yamaha The overall ideologies behind Yamaha began in 1887 as a forerunner to the industrial age. The company began in Japan with the focus on reed organs which could be mass produced. The ideology of Yamaha quickly expanded into musical instruments, audio – visual products, semiconductors, computer products, sporting goods, home appliances and specialty industrial tools. The growth within each of these corporations continues to segment into services and products that are a part of the main corporation and which have led to several branches which are supporting the main products offered by the company. The overall mission of the business is to provide innovative products and services with the various branches of service which are offered. The philosophy is known as kando together, which is based on enriching culture and technology with different products. This is combined with the vision of offering the products to households and businesses while providing services of the basic needs and entertainment that is associated with individuals in various societies. Today, each of the market divisions continue to create a strong presence with the general mission and vision while remaining at the cutting edge of new services and products that are related to the main products which Yamaha was founded from (Yamaha, 2011). Background of Yamaha Musical Instruments The musical instrum
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