Marketing Strategy of Apple
56 pages
(9895 words)
, Download 5
, Dissertation
Apple could maintain this differentiation strategy through its creative and marketing efforts in building futuristic product designs, which allows them to command premium pricing.... its products include iPhone, IPad, iPod, Mac, Apple TV, the iOS and Mac OS X operating systems, iCloud, and a wide range of accessories and support offering in consumer and professional software applications (Bloomberg BusinessWeek, 2012)....