Marketing Strategy of Atlas Travel Club
37 pages
(10318 words)
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This paper "Marketing Strategy of Atlas Travel Club" investigates the marketing strategies of companies that focus on emerging markets.... The purpose was to better understand the various processes of creating, implementing, and maintaining a marketing strategy.... ... ... ... The current study examines globalization and the importance of catering to the individual culture, needs, desires, norms and values, and other unique aspects of each target market in order to develop a market strategy that will lead to a win-win situation for both the company and its emerging markets....