Value Created by Christmas Market and Practices Undertaken by the Organizers - Research Paper Example

The paper “Value Created by Christmas Market and Practices Undertaken by the Organizers” is an entertaining example of a marketing research paper. The aim and objective of the current paper are to highlight the value generated by the Christmas market and to differentiate the practices undertaken by the organizers. The paper discusses the issues associated with the event and management of these issues and also identifies the amount spent on different activities is also a major objective of the survey.

The researchers aim to develop an understanding of the economic value of the event with the help of a survey approach (Floyd, 2013). The surveyors adopted an independent survey of the visitors of the Christmas market and the survey constituted of demographic insight of respondents/visitors and other questions relating to the level of satisfaction, expenditure by visitors, and others (Brace, 2008). The undergraduate students of the Lincoln University carried out the survey and used the next-to-pass approach to collect responses from visitors.

A total of 708 respondents were selected, and the responses are used to support the objectives and to generate the results by the aims and objectives.The questionnaire used for the analysis is satisfactory with some minute issues. The major issue is the distribution of the questions as it contains some open-ended questions (Robins et al., 2009). The open-ended questions are used to explore the in-depth knowledge about the perception of individuals and are not part of the quantitative research (Kadushin & Goldie, 2013).

The demographic information that helps to set the respondent's profile can be placed in the beginning to increase the attractiveness of the questionnaire (Azzara, 2010). The first portion of the questionnaire is attractive as it develops a sense of trust for the visitors as it has a note about the reason for the survey and the confidentiality of the responses. The respondents are aware that the responses will be kept confidential.The methodology provided explains that the researchers (undergraduate students) of Lincoln University use the next-to-pass approach to collect the responses.

It means that every other individual who is near the stall was asked if he has the time to fill out the questionnaire and the researchers were able to fill out 708 questionnaires.