Marketing Planning for Starbucks Miscellaneous Essay
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For the thirteen-week period ending January 1st, 2006, Starbucks revenues increased 22% to $19.3 billion. The increase in net income was by 20% to $174.2 million. Starbucks employees total 115,000. Howard Schultz is Chairman of the Board, and James L. Donald is Chief Executive Officer and Director, with corporate headquarters located in Seattle, Washington, where the Starbucks experience all began.