Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

A Sociological Scavenger Hunt

15 pages (3973 words) , Download 0 , Report

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This paper ''A Sociological Scavenger Hunt '' tells that Barbie dolls are the most famous worldwide world and are considered the queens of the doll galaxy.... The dishes are dish seam of every little girl around the world.... Adorned with beautiful clothes and attractive features, the dolls are an example of perfect yet plastic femininity....

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Media Audiences Are Manipulated, Passive Audiences. Art and Branding

12 pages (3000 words) , Download 3 , Essay

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Media Audiences Are Manipulated, Passive Audiences.... ... ashion advertising represents a perfect instance of the creation of identity by the media.... The nature of product is associated with a form of cultural identity and style.... ... ... ... The field of fashion advertising the major fashion institutions such as Gucci, Prada and media such as Allure magazine produce the desired effect by the use of people that are talented to the most in creating the most persuasive and emotional images which can be attained by the media (Merskin, 2004, pp....

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Innovations in Ecommerce

12 pages (3000 words) , Download 5 , Dissertation

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The present information technology trends show that the use of the Internet for carrying out business operations is always increasing.... Especially, in the past few years, the use of the Internet has turned out to be very common for performing business operations and expanding business reach to the worldwide customers in a convenient way....

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Critique of the service-profit chain

13 pages (3250 words) , Download 3 , Essay

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According to the research findings the service-profit chain is still very much relevant into the business environment today although studies have to be further done on the topic to establish and attempt to measure the variable that determine to what extent it is relevant.... .... ... ... This paper seeks to establish whether the service-profit chain is still viable in recent times or it is just a relic that was developed in the 90s when the conditions were not as turbulent as they are in the business environment today....

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Managing services 2

10 pages (2500 words) , Download 3 , Essay

Managing Services 2 Table of Contents 1.... Introduction and Purpose of the Research 3 2.... Literature Review 4 3.... Research Methodology 7 4.... Analysing and Evaluating the Findings of the Research 8 5.... Conclusion 11 6.... Limitations of the Research and Opportunities for Further Review 12 References 13 Appendix 16 1....

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Consumer Behaviour

12 pages (3000 words) , Download 4 , Essay

It is an international non-profit charitable group based in Norfolk, Virginia.... The organisation is founded in the year 1980 to promote and defend the rights of.... ... ... They believe that animals should not be maltreated, used as clothes, eaten or used for entertainment purposes.... To reach its target audience, the organisation has divided their advertisement strategies into outdoor, print ads, radio ad, television ad, and web ads....

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Business Strategy of Auto Nation Company

15 pages (3796 words) , Download 2 , Assignment

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This assignment basically focuses on one of the most successful and Fortune 100 companies, Auto Nation Company, and it's business strategies.... The writer will conduct a comprehensive analysis of the company's strengths & weaknesses, value chain, business strategy, and potential.... ... .... ... ...

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Merchandising Management Sales Phasing

9 pages (2781 words) , Download 1 , Assignment

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"Merchandising Management Sales Phasing" paper illustrates methodologies adopted for assessing market demand.... This is intended to assist the product in-charge to know competently and authoritatively about the concept of market demand and its applications in modern competitive sales environments....

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Globalization of Trade and Commerce

12 pages (3000 words) , Download 2 , Essay

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In the essay 'Globalization of Trade and Commerce' the author analyzes trade barriers coming down the political boundaries.... The world has become a Global Village.... People and goods are moving across the countries more freely and more frequently than ever before.... ... ... ... The author states that globalization of trade and commerce leads to expansions....

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The Differing Schools of Strategic Thought

9 pages (2718 words) , Download 2 , Essay

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This paper under the headline "The Differing Schools of Strategic Thought" focuses on the fact that strategic planning refers to the process of determining a company's long-term goals and only then identifying the best approach for achieving those goals.... .... ... ... The mission statement of Nike is 'To bring inspiration and innovation to every athlete in the world....

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The Needs and Choices for Body Modification among Individuals

11 pages (3348 words) , Download 2 , Term Paper

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The paper entitled 'The Needs and Choices for Body Modification among Individuals' presents human beings who have always been fascinated with beauty since times immemorial.... They have constantly strived to beautify their surroundings in as many ways possible.... ... ... ... Body modification has become much more than a fashion statement....

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On Target Is a Book for Businessmen

12 pages (3000 words) , Download 2 , Book Report/Review

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This book review analyses the book "On target" written by Laura Rowley.... This paper outlines Target's strategy, bargains, customers, Target's advertising and promotion and the way for businessmen and young entrepreneurs to achieve success.... ... ... ... CEOs have wrongly made assumptions or miscalculations in their projections which led to the company's downfall....

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Why Should a Firm Cooperate with an Advertising Agency

11 pages (2750 words) , Download 2 , Coursework

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The paper 'Why Should a Firm Cooperate with an Advertising Agency?... raquo; describes the stages of developing an effective ad strategy for a client company, developing a media plan, testing on a small reference group, placement in relevant media, monitor the effectiveness of the advertising campaign etc....

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The Divine Life Ventures Strategic Plan

14 pages (3810 words) , Download 2 , Report

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In this report, a comprehensive environmental scan will be presented with regards to The Divine Life Ventures.... The mission of the organization and its background will be discussed.... A detailed implementation plan and a risk management plan will also be given.... ... ... ... The Divine Life Ventures is a nonprofit organization that aims that providing excellent facilities to the physically disable especially the visually impaired people....

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The Impact of Sustainability on Apple Inc and Apples Defense Mechanism

10 pages (2500 words) , Download 2 , Assignment

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This paper explains the concept of sustainability and its implication on the chosen organization.... The chosen organization is Apple Incorporated.... Furthermore, a discussion of the key activities affected by the impact of sustainability on the chosen organization is included.... .... ... ... Apple may be able to offer substantially higher labor in developing countries like China and India but such may not be higher than those it can provide in developed countries....

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The 1999 Coca Cola Crisis

10 pages (2748 words) , Download 4 , Essay

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This essay "The 1999 Coca Cola Crisis" will examine the basic background of the crisis, what went wrong with Coca Cola and how the company had to recover from the position and will recommend ways in which Coca Cola could have prevented this crisis from occurring and other actions that could have been taken to change immediate responses to avoid similar difficulties in the future....

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Biometric Technologies

15 pages (3750 words) , Download 2 , Research Paper

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The following paper states that time is of the essence in the field of health care.... Immediate actions may have a great effect on someone else's life.... It is the driving factor in emergency cases.... If medical attention is not given during bad situations, a mishap could prove to be fatal.... ...

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Perceptual Factors that Affect Consumer Decision Making

10 pages (2500 words) , Download 2 , Essay

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The author of this paper will attempt at providing research on issues like growth in the sales of electronic books, product branding and consumer perceptions, semiotics and consumer perception, perceptions, and changes in consumer decision making process.... ... ... ... This paper will begin with the statement that the different companies spread along a global scale are endeavoring to tap newer markets and gain a large number of customers through the marketing of products and services on the online sphere....

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Enterprise Resource Planning Proposal for CVS Caremark

10 pages (2500 words) , Download 3 , Case Study

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This paper will outline the plan for the on-site deployment of SAP Consumer Products ERP (SAP) at all sites of CVS Caremark (CVS).... SAP will cover all functional areas of the company such as Supply Chain Management (SCM), Sales, Inventory, Finance and Human Resources (HR).... ... ... ... Customers are now turning to online purchases in increasing numbers as the convenience in shopping from anywhere anytime is very appealing....

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The History of the Internet

14 pages (3995 words) , Download 1 , Article

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The author of "The History of the Internet" paper states thta the Internet has come a long way since it was first conceived by Licklider in the 1960s.... It is a new and much faster medium that allows people to do things much faster than what they had been doing.... ... ... ... Today one can come across new developments in both the software and hardware which further enhances the possibilities and capabilities of the internet....

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Analysis of Microsoft Band

11 pages (3170 words) , Download 2 , Case Study

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The paper "Analysis of Microsoft Band" is focused on a newspaper article which covers the latest launch of 'Microsoft Band' (Wingfield, 2014).... The analysis of the competitive forces has been covered in this paper using Porter's five forces.... ... ... ... Porter's five forces analyses the competitive environment of a company on the grounds of Buyer's Power, Supplier's power, Threat of Substitute, Threat of new entrant, and rivalry among existing firms....

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Contemporary Human Resource Management: Improving organisational and employee performance

8 pages (2000 words) , Download 2 , Essay

Human resource, unlike other resources that organizations utilize, is sensitive to psychological factors and therefore requires specialized attention for optimal output.... Employees who perceive poor treatment are likely to lose morale and operate inefficiently and ineffectively.... ... ... Consequently, an understanding of the contemporary human resource environment and the contemporary human resource management is necessary....

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The Growth of Google

12 pages (3000 words) , Download 2 , Research Paper

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The author of this paper "The Growth of Google" comments on the Google growth.... According to the text, Google is an internationally operating company.... The company focuses majorly on enhancing the means by which the people connect all over the world.... .... ... ... The company invests in massive innovation in web search as well as advertisements....

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Growth through Internationalisation among Entrepreneurial Firms

10 pages (2500 words) , Download 2 , Essay

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This paper highlights the growth opportunities of entrepreneurial firms through internationalization, i.... .... by overseas expansion.... The study is based on some journal articles which describes internationalization and its effects on entrepreneurial companies.... ... ... ... The paper tells that Dunning stated that entrepreneurial firms appear as multinational enterprises due to of the advantages of the eclectic paradigm....

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Social Media's Role

11 pages (3174 words) , Download 1 , Essay

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This paper "Social Media's Role" is centered on evaluating the concept of social media as a tool for political and social activism.... Social media has gained importance in spreading knowledge to the target audience.... Communication technology is a central component of all social mobilizations.... ....

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Business Analysis for Greens Electrical Store

14 pages (3500 words) , Download 3 , Assignment

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The purpose of this report is to provide solution approach to the problems of buying a property for a startup store like the Green's Electrical store.... The paper involves a thorough explanation of the solution approach as well as the scope of applying those solutions.... ... ... The researcher has provided an in-depth justification of the viability of the solutions provided for the individual problems....

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Facebook for Small Business

12 pages (3369 words) , Download 2 , Essay

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This essay "Facebook for Small Business" describes that the Internet, along with unbelievable advances in technology, has infiltrated the lives of almost everyone in the world.... From shopping and dating to even attending church services, for many, the World Wide Web has become a lifestyle.... ... ...

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Personal Organizational Development

12 pages (3000 words) , Download 2 , Assignment

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This discussion talks that there are challenges and factors in the external environment that influences prospects for graduates to find appropriate employment.... For students seeking greener pastures and greater potentials for professional growth.... ... ... ... The current discourse aims to present a two-part structured report where the first part details the current marketplace for graduate employment opportunities for students with a degree in Business with International Management and the second part presents an in-depth discussion of one's intended career plan....

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The Role of E-Commerce Technology and the Impact of E-Commerce on the Supply Chain

10 pages (2500 words) , Download 3 , Essay

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The essay "The Role of E-Commerce Technology and the Impact of E-Commerce on the Supply Chain" describes the context of the virtual transactions on the internet and the stakeholders.... The text focuses on the available frameworks for the generation of the returns from the potential business.... ....

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Business Plan of Game Heaven UK

10 pages (2500 words) , Download 2 , Term Paper

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The author of this paper "Business Plan of Game Heaven UK" seeks to begin a start-up e-sports bar known as Game Heaven UK.... The e-sport's bar clients will be able to play video games at the sports bar, as well as have a place to communicate comfortably.... ... ... ... The business will face regulatory issues, especially with regards to employee wages, liquor licenses for the big matches, local ordinances, building permits, and others that could be of effect to the business (Rail, 2011: p301)....

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Global Foodservice Retailing

10 pages (2747 words) , Download 4 , Essay

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The paper "Global Foodservice Retailing" explains that McDonald's continues to recreate its innovative strategic moves that continue to become a cut above the other in the competition.... In fact, McDonald's is willing to try another competitive move to make sense among its consumers.... ... ... ...

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A Memorandum to the CEO of an Organisation

12 pages (3994 words) , Download 2 , Essay

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The paper "A Memorandum to the CEO of an Organisation" describes that levels of communication, although not sufficient towards changing an organization single-handedly, have a massive impact with regards to the overall approach and culture that can be created.... ... ... ... It must be realized that an effective communication plan would also be inclusive of impressing upon the leadership that all of the interaction and engagement with the community and societal stakeholders need not falls squarely upon their shoulders....

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Football Club Management - Manchester United

13 pages (3609 words) , Download 3 , Assignment

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From the paper "Football Club Management - Manchester United", club football and the English football league have seeped into traditional British social culture over the centuries.... Manchester United football club is one of the most famous English clubs which was founded in the late 19th century....

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Management of Service Quality at Coca Cola Company

10 pages (3076 words) , Download 2 , Essay

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The paper "Coca Cola Company's Employee-Tools" explains that managers at Coca Cola Company can use a grid of employee tools, which has particular steps that can be considered to enhance service that customers can appreciate.... The grid entails five steps.... ... ... ... The first step is to identify and communicate matters....

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The Impact of the Tour Down under on Different Stakeholders

9 pages (2906 words) , Download 3 , Research Paper

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The paper "The Impact of the Tour Down under on Different Stakeholders" highlights that in the planning of any tourist sport such as the Tour Down Under, the aspect of events cape cannot be overlooked.... This entails the provision of servicescapes that are aimed at achieving various experimental outcomes....

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Strategic Leadership and Innovation at Apple Inc

12 pages (3285 words) , Download 1 , Case Study

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Strategic management is imperative for organizational development and importance of strategies can be observed in successful organizations such as Apple in terms of their competencies and competitive advantage (Johnson, et al.... 23-56).... Apple is a very versatile example of.... ... ... The paper "Strategic Leadership and Innovation at Apple Inc....

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Mission and Vision of Eden Project

15 pages (4083 words) , Download 4 , Research Paper

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The paper "Mission and Vision of Eden Project" states that to promote research and development of new business models of sustainable nature, the research center needs to attract top global talents who will actively contribute towards achieving the main objective.... .... ... ... It is of high importance to mention that the evolution of telecommunication technology along with the process of evolution of high-speed internet and various kinds of technology-enabled gadgets has resulted in the process of playing a tremendous amount of influence in the lives of the masses around the world....

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Consumer Behaviour in Chinese Car Market

11 pages (3300 words) , Download 1 , Research Proposal

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The paper "Consumer Behaviour in the Chinese Car Market" is an excellent example of a research proposal on marketing.... China has in the past 20 years achieved spectacular economic growth which can be seen not only from the increase in the gross domestic product by tenfold, but it has been the home to the fastest-growing consumer market....

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Advertising Strategy: Elephant Sanctuary in Thailand

12 pages (3227 words) , Download 0 , Report

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This report "Advertising Strategy: Elephant Sanctuary in Thailand" is aimed at analyzing all the problems Australian elephants are facing and developing an advertising strategy that will help overcome the menace at the elephant sanctuary in Thailand.... ... ... ... The world elephant sanctuary in Thailand is a sanctuary for rescued, old, and handicapped elephants (Elephant world, 2014)....

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The Start E-Business for Childrens Clothing

11 pages (2986 words) , Download 3 , Research Paper

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This research paper "The Start E-Business for Children's Clothing" seeks to evaluate the major steps involved in starting and running a successful e-business website that specializes in selling baby/kids/children clothes.... The paper will also deal with issues related to the question of how to buy a domain....

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Attention Economy - Relationship between the Business, the Media, and the Customers

12 pages (3484 words) , Download 0 , Essay

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The author of the paper "Attention Economy - Relationship between the Business, the Media, and the Customers" is of the view that the global market is flexible enough to accommodate small-scale businesses whose sales volumes might not meet international demands.... ... ... ... The rate at which the corporate sector is growing in the 21st century has seen businesses going past their weaknesses and limitations....

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Conflict Style Assessment and Analysis

6 pages (1500 words) , Download 4 , Essay

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In this paper I will explore my weaknesses and strengths to get a deeper understanding of how I can deal with conflicts and the areas of conflict management strategies I need to work on to improve my skills.... We will be guided by my assessment results through the use of conflict resolution tactics which will be the yardstick of my evaluation....

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Emerging adulthoods

6 pages (1500 words) , Download 2 , Essay

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I do agree with Salvatore that strong social bonds such as marriage, employment, children and hobbies can affect change in the criminal behavior of emerging adults.... There are many factors that lead to criminal behavior in teenage life which result in cases of juvenile delinquencies and child offences....

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Community Health Education Intervention

9 pages (2512 words) , Download 7 , Term Paper

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The focus of this paper is on health education as the combination of learning experiences that are devised to assist individuals and entire communities to promote their health, both by improving their knowledge regarding health as well as causing a change in their attitudes.... ... ... ... Curricula of the health education program are very important in the effective implementation of the program and for the achievement of productive outcomes....

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Values, Attitudes and Motivation: A Self-assessment

8 pages (2000 words) , Download 2 , Personal Statement

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The writer of this statement seeks to conduct a self-assessment via an analysis of the span of three weeks.... In this paper, the writer will focus on the following questions in the order in which they occur: who am I?... How do I interact with others?... How well do I fit with the organization?... ...

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Community Health Education

9 pages (2250 words) , Download 4 , Research Paper

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The author of the paper tells that health education is defined as the combination of learning experiences that are devised to assist individuals and entire communities to promote their health, both by improving their knowledge regarding health as well as causing a change in their attitudes.... ... ...

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Emergency Risk Management: Tsunami as a Natural Disaster

10 pages (2500 words) , Download 2 , Research Proposal

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In the paper 'Emergency Risk Management: Tsunami as a Natural Disaster' the author creates awareness on the risk management issue in the context of disaster.... Disaster management is a crucial part of total risk management system for saving communities from the effects of the disaster.... ... ... ...

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Features of Retirement in the United States

8 pages (2254 words) , Download 2 , Coursework

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This course paper describes features of retirement in the United States.... This paper considers the age of no retirement, early retirement, and late retirements, inventing of retirement, savings and planning for retirement.... .... ... ... While young people consider early retirement, old people near the age of retirement understand the need to be in employment for longer due to the economic realities of being out of employment without adequate benefits....

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International Financial management

8 pages (2000 words) , Download 2 , Essay

The first part of this paper seeks to advice Medco Ltd, a pharmaceutical company based in UK, in choosing which of two methods of managing risks is most financially advantageous given its transaction to receive a foreign currency from another country.... The second part will.... ... ... de an evaluation of international risks that company faces in relation to foreign exchange rates and discussion of the appropriate methods of managing those risks ...

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Maximum Global Oil Production

7 pages (2130 words) , Download 2 , Case Study

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The paper 'Maximum Global Oil Production' focuses on peak oil which describes the time in which the maximum rate of global petroleum mining is attained, as based on King Hubbert's theory.... It is after such a point in time that a terminal decline is expected with regard to fossil fuel extraction....

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Essays on Segmentation Targeting and positioning of hotels